Marketing Mix

their markets and are offering value to gym-goers in a bid to retain membership numbers throughout the

The marketing mix is the general phrase used to describe the different kinds of choices organisations have to make in the whole process of bringing a product or service to the market...

Anytime Fitness can increase their market share for the new division by focusing on gaining new customers through advertising online, email, physical promotions (billboards or commercials).

Planet Fitness has taken the workout world by storm, reaching an amazing store count of 1,124 in only 23 years of business. This outstanding success didn’t occur through luck, but through fantastic marketing strategies that have had a considerable impact on other gym’s ideology on how to attract customers. In this paper, Planet Fitness’s creative marketing plan will be described in full, from what their product offers to how they successfully attack an extremely competitive market.

Pure Gym is a budgeted gym operator that currently emerges nationally. With the presence of unique five characteristics including affordability, simplicity, inconspicuous consumption and sporadic attendance and consumer sentiment toward traditional clubs, Pure Gym has created a new and exciting consumer proposition, effectively. Regarding company’s insight, this research’s primary purpose is to illustrate business historical background and how this low-cost brand develops through entrepreneur orientation and marketing orientation. Furthermore, strategic recommendations are drawn through the construction of 12 months business plan, accordingly.

Bally Total Fitness is the largest, and only nationwide, commercial operator of fitness centers. Bally's has approximately four million members and 420 facilities across the United States and around the globe. (ballyfitness.com, 2004) A marketing audit was performed on the company in order to assess their total marketing program to see what was and was not working to increase business. The following will summarize key findings of environmental aspects and marketing. Finally, any recommended actions that may be considered for future planning will be discussed.

Goal #1 Open gym for employees at our company and draw clients from other local gyms.

Traditional marketing and Sport Marketing have similarities and differences. Being able to understand the similarities and differences would help someone comprehend both principles. Both principles share the Marketing Mix or 4P’s of marketing. The 4P’s are product (or service), place, price, and promotion. As defined by McCarthy and Perreault (1988), the marketing mix refers to the controllable variables the company puts together to satisfy a target group. I will explain the differences of the 4ps in traditional marketing and sports marketing.

For the most part, this is no longer the case. There was a time where you could not open a newspaper or magazine without seeing an advertisement and discounts for gym memberships. These advertisements are also becoming uncommon. Unless it is a brand new gym that has no reputation, there is little to no need to have a lot of money invested into advertising a gym. A simple web page, and a Yelp account is about all you need. People look for gyms, the gyms no longer put has much effort looking for

Marketing is a fundamental tool for a particular business to communicate its services and goods to the consumers. In this marketing analysis, I would like to introduce with you the online-based company called Groupon through the marketing mix. A marketing mix is a tool of business to use in marketing, which consists of product, price, promotion, and place (distribution).

Marketing is the term used to describe a range of activities within a business that are designed to keep existing customers and to gain new ones. The ‘marketing cycle’ begins with the objectives of the business, which feed into marketing objectives. Next comes, Market analysis, involving

The term marketing mix can be depicted as the types of choices that an organization will make in the process of bringing a service or product to the market. The marketing mix consists of the 4Ps: the product and/or service, place, price, and promotion. The help of the High Risk Clinic is beneficial for women and their close family members with any of the following could benefit from the High Risk Breast Clinic:

It is important to know the monthly membership fee and what it covers. Some fitness clubs have hidden charges and you should be keen in checking that. Check if they have promotions or discounts and do they offer services at an extra fee. It is also important to know how long the club has been and how often they increase rates.

Throughout this research project, various new insights toward fitness offerings today can be learned and absorbed to one’s knowledge. And this is particularly relevant to those who are about to work in the fitness industry. In addition, valuable experience can be gained by exercising the marketing research knowledge learned.

Marketing mix is one of the basic and the very important part of marketing plan. It includes all the elements that are important for an organization from manufacturing to sale of the product. It can be considered as the set of marketing tools that blends together to generate a marketing response in the market. Every organization uses this tool to make its marketing plan. Primarily it consists of 4P’s, but now it is extended to 7P’s of marketing. (Jain, 2013)