Marketing Mix

PepsiCo is now the largest company in the beverage industry and its products are available in nearly 150 countries and territories.

PepsiCo is a global food and beverage corporation based in United States. Company received its current name in 1965, through the merger of Pepsi-Cola with Frito Lay Inc. PepsiCo makes, markets, sells and distributes more than 40 brands. A range of worldwide famous brand names includes Pepsi, Mountain Dew, Lay’s, Doritos, Quaker, Tropicana, Tostitos, Walkers, Cheetos, Ruffles, Fritos and others. PepsiCo generated net revenues of more than USD 65 billion in 2013, where 35% of revenue from developing and emerging markets (PepsiCo Annual Report). Pepsi products are available in more than 200 countries. The company has its own bottling manufacture and distribution facilities. Pepsi-Cola Company division is the second largest carbonated soda business in the world and the Frito-Lay division is the world’s leader in snacks business. The Frito-Lay generates more than 65% of PepsiCo 's net sales and more than 2/3 of the PepsiCo operating

PepsiCo is a world leader in convenient snacks, foods, and beverages with revenues of $60 billion and more than 285,000 employees (PepsiCo.com). PepsiCo manufactures, markets, and sells various foods, snacks, and carbonated and non-carbonated beverages worldwide. The company operates in four divisions: PepsiCo Americas Foods (PAF), PepsiCo Americas Beverages (PAB), PepsiCo Europe, PepsiCo Asia, Middle East and Africa (AMEA). PepsiCo owns some of the world 's most popular brands, including Pepsi-Cola, Mountain Dew, Diet Pepsi, Lay 's, Doritos, Tropicana, Gatorade, and Quaker. Our brands are available worldwide through a variety of go-to-market systems, including direct store delivery (DSD), broker-warehouse, food service, and vending.

Pepsi-Cola had been around since the late 1800, it was invented by Caleb Bradham, a pharmacist and drug store owner in New Bern, N.C. His invention was sparked from a hot and humid day in N.C., he wanted to invent a refreshing drink that would quench his customers thirst. His mixture of kola nut extract, vanilla and rare oils, became popular with his customers they named it “Brad’s Drink”, in 1898. With the overwhelming respond by his customers and sales of the soft drink, Caleb was convinced he should form a company to market it, so, the birth of Pepsi-Cola was born. Today, Pepsi is one of the world leaders in convenient snacks, foods and beverages with revenues over $60 billion and employees over 285,000 employees.

There are various formats of the marketing mix in circulation, it is essentially a set of considerations taken into account by business orientated organisations, including professional sports clubs, so that they can operate at optimum efficiency whilst attempting to achieve their particular market objective(s). The extended version of the marketing mix consists of; Product, Place, Price, Promotion, People, Process and Physical Evidence. It is called the Marketing Mix because each element will be used in different combinations depending upon the needs and characteristics of a particular market. External economic influences, changes in consumer behaviour and emerging technologies will cause the mix to be adapted in response to change.

Another major success area is the area of pricing. Pepsi Cola products are more affordable and they offer better quality than its greatest competitor Coca-Cola. Softdrinkcola.war.blogspot.com stated that Pepsi’s pricing strategy revolves around consumer satisfaction and acceptance (softdrinkcolawar. BlogSpot). By partnering with Walmart who are the biggest company in the United States that offer the cheapest prices on major household items and groceries, Pepsi has been able to reach out to a wider margin of customers by providing quality at cheaper prices. In contrast, Coca-Cola’s products are more expensive at stores and malls. They offer similar or lower quality at high cost.

“Coca-Cola brands are available to consumers throughout the world. Today they account for 1.7 billion servings of all beverages consumed worldwide daily. Coca-Cola has the edge in the market and because they are first to capitalize on new consumer trends. They continue to focus on continuous operating improvements, and they are ever changing to meet market demands. Pepsi Co satisfies the needs of its customers with the wide variety of products offered. They also have the different type of beverage or snack and its brands can substitute for each other. Coco-Cola and Pepsi Co is known as the top 100 most valuable brands in the world.

Setting the right marketing mix for the product or service means that it including all of the important bases in marketing strategy. The marketing mix is generally established as the use and requirement of the 4P’s which is describing the strategic position of a product in the marketplace. One version of the beginning of the marketing mix starts in 1948 when James Culliton said that a marketing decision should be a result of something related to a methods and he described the marketing manager as a “mixer of ingredients”.

Pepsi have started its product diversification in 1965 after they have merged with Frito-lay. They have started to manufactured different snacks item for different region under the brand name of Pepsi co. Some of the popular products are:

Pepsi decides it price on the basis of competition. The best think about the company Pepsi is that it is very flexible and it can come down with the price very quickly. The company is renowned to bring the price down even up to half if needed. But this risk-taking attitude has also earned Pepsi losses. Though lowering the price would attract the customers but it would not help them cover up the cost incurred in production hence causing them losses. This was the situation earlier but now Pepsi is a full-fledged and growing company. It has covered all its losses and is now growing at a

Groups When we clicked the Create button Access assumed we desired to create – within our Person database – another database – which is called a Table. You’ll notice that at the top of the above image that the Table Tools and Datasheet Tabs appeared to assist you. The Ribbon below these Tabs is composed of Groups of selections you’ll use to assist you as you create your Table. We’ll be working with these Tabs/Ribbons throughout this tutorial. In the lower portion of the above image you’ll see selections that indicate we are creating a new Table. On the left of the Table Tools-Datasheet Tab/Ribbon you’ll see a View button. Click the View button.

With inclusion of 22 major brands worldwide, Pepsi is one of the world’s leading food and Beverage Company with $ 22 billion retail sales annual and over $66 billion net revenue in the year 2013 alone. The portfolio provides more choices for the customers, extending to lower costs, more productivity, enhancements and trust among the masses. The brand Pepsi is world famous for initiating the carbonated soft drink and up till this moment, the brand continues to uphold the legacy of the drink its ancestors introduced in much more excitement and variation.

PepsiCo is a large organization made up of some of the top most Global brands such as Pepsi, Lays, Tropicana and Aquafina, producing a variety of beverages such as water, carbonated drinks, fruit juice, sports drinks and tea.

According to PepsiCo SWOT, “it is better equipped to satisfy the needs of customers with a wide variety of successful products” (2008). PepsiCo managed to present almost every type of drink and food brands. The merchandise that is earned is the majority of their revenue. This makes them extremely at risk to change any of their marketing products. However

PepsiCo is a big manufacturer, marketer and distributor of snacks, foods and beverages. Hence, company’s