Marketing Mix Essay

our business. As the president and the CEO of Bikes Bikes Bikes, I am proud to present to you the

Honda is proud to be the industry 1st to promote fun, safety & environment in India. For nine years, Honda has initiated & expanded on popular fun initiatives from grass root level[Gymkhana and Honda Ten 10 Racing Academy] to giving national level exposure [Honda One Make Race] to taking Indian racers to global racing platforms [Dream Cup and Asia Road Racing Championship]. Additionally Honda has introduced four global high-performance fun bikes in India. These include – CB 1000R, CBR 1000RR Fireblade, VT 1300CX and Goldwing 1800L.

* Ducati is positioned to be fast with good braking ability. The ability of producing sport bike with

BCH Executives have agreed to begin the new touring motorcycle project with larger motors for long distance driving. The proposed target audience suggested for this product would maintain an income up to 100,000 annually. The project completion goal is within five (5) years of the marked beginning date. The company will use the current facilities where the medium-sized manufacturing are created with modification of the equipment and as well as additional staff. With an estimated goal of 100 larger motor motorcycle production at a cost determined by the approved budget, this project will utterly build additional profit for the company.

Thorr has decided to launch RRoth. $12,649,000 is spent out of allotted $13 million dollars for the marketing plan. Keeping the young people and their salary range in mind, new motorcycle will be priced between $13000 and $15000. Wide range of promotional techniques will be used including sponsoring mega events like Daytona and getting celebrity endorsements. It also included insurance facility, protection offerings, and featuring of RRoth in Hollywood movies. Movies were specially focused because of young target audience. Dealers will sell the motorcycle all over the country. Official website will give complete information about the product including financing options. Planned services include customization options, club memberships and dealer training program. Financing option will ensure the customer from lower income group. Thorr is performing much better after the implementation of all the recommendations. Now, young people are opting for the new product enhancing company’s market position as well as sales.

In 1998 BRP entered the ATV market. Although there success has not been straight to the top like it was for Ski-Doo and Sea-Doo, competing in a market that is primarily dominated by Japanese manufacturers, BRP has done a great job making their presence felt. Their ATV’s have several awards including ATV of the year just one year after entering the market (brp.com). BRP has also stepped into manufacturing side-by-side ATV’s because of the segments rapid growth rate. BRP started to use the Can-Am badge in 2006 and sales have growing ever since. BRP now offers forty-two ATV models and twenty side-by-side models but when it comes to year round fun the Can-Am Spyder cannot be left out of the picture. BRP’s answer to the on-road market came in 2007 with a wild Y-shaped, three wheeled road bike. When Bombardier created the snowmobile he created a new category of products, when BRP introduced the Spyder they did the same

Hi-Valu store has approached Baldwin Bicycle Company to manufacture bicycles for them. These bicycles will be launched under “Challenger” name and will be sold at Hi- Valu’s department stores. In order to make an informed decision, following analysis is done for BB.

According to me, the motorcycle industry is very attractive. The main reason to back my claim is the level of competition in the industry. There is a very high level of completion between all the companies present in this particular segment. The main factors that drive this rivalry are different positions of different players within the industry, differences in technical know-how, different marketing campaigns, differences in core nature of the products and differences in strategies. The players in this particular industry don’t fight over price of their products, they rather compete with each other in terms quality of their products and the nature of their services to different segments of customers. Each player had its own unique strategy and nature of the product for a particular segment of customers, this tends to intensify the competition amongst companies in the industry.

After three decades of non-stop rigor, hero cycles emerged right on top of the pile, not just in India, but also in the world, as the largest bicycle manufacturer. The seal of approval came from none other than the Guinness Book of World Records. Despite the hassle that came in the starting, the 80s were joyful for Munjals – with new milestones, new partnerships and new

With the rising cost of fuel, Abans decided to provide cheaper transport options for Sri Lankans by importing motorcycles and marketing them at affordable prices. In 2005, Abans Trandex Ventures was established to handle the import and distribution of Hero motorcycles from India, and Jiapeng and Toyostar from China. The major project recently involved by Abans is to offer Hero motor bikes to government employees at a lower price which could be paid in installments with the involvement of the government. Which was an great opportunity to citizens to own a motor bike who are not affordable to purchase at higher prices. Diversification has reaped rich rewards for the group and been immensely beneficial to the local population and company turnover was increased by significant amount because of this project. This company is closely directed by Mr. Behman Pestonjee as who is always concern in introducing products to meet the needs of large majority of middle class consumers and contribute toward the overall quality of life improvements in the

Italian manufacturer Piaggio ranks as one of the world’s top four players in its core business. It has consolidated leadership in the European 2-wheeler market. Piaggio should not miscalculate its competitors. Competition in the industry is very powerful, not only nationally but internationally as well. This is due to two well-established companies in this sector which are the Japanese Yamaha and Honda. Yamaha and Honda strengths are their long-run experience in the sector and the high quality image of products. Due to participations to the motorcycle championships, these two companies constantly receive positive feedbacks to their efforts in researching for first class products. In the future,

Papillon Cycles is a bicycle shop that not only sells premier bicycles, but it also provides an important service to the community through repairs, information, and workshops. The company believes that since the purchasing of a bicycle is not the final point of contact with the customer, providing a strong and thorough service portion of the shop can make the business remain an important part of the business community in the area. It is particularly important for Papillon to diversify its business into a retail and service-based business especially because of the nature of online businesses increasing in the recent past. Simply being a brick and mortar location to sells bicycles is not a totally viable plan because it is much easier now for consumers to

- good products: unique and beautiful bikes, although regarded as less efficient and reliable in comparison to Japanese models

After requesting quotations from some major electric bicycle producers in Taiwan and mainland China, we decided to cooperate with Motorlife Technology Co.,Ltd. Motorlife Technology Co.,Ltd specializes in manufacturing Electric Bikes, E-Bike Kits, E-Bike Parts, Lithium Battery with outstanding sale performance since 2012. With high capacity of production, experience dealing with European market (50% of company’s transaction were from Western Europe), the supplier is a reliable partner for our transaction. The manufacturer has developed multiple lines of electric bikes and each has many models for our consideration. In order to serve as many customers as possible, our marketing team has discussed and finally came up with two models that can suit Turkey market.

TVS and Suzuki shared a 19-year involved acquaintance that was gone for innovation exchange, to empower plan and fabricate of bikes particularly for the Indian business sector. Re-dedicated