Marketing Mix For The American Dental Association

Marketing Strategies of Four Leading Brands of Toothpaste Jennifer Glascock Averett University BSA 310 Principles of Marketing Dr. John Guarino October 19, 2010

Let’s take the Hook and Bait Strategy followed by the Oral-B to penetrate its product in the market. Oral B Vitality Precision Clean is one of its personal hygiene products. The Oral-B Vitality Precision Clean is a rechargeable toothbrush uses Advance Cleaning Technology to have fresh feeling mouth and improved gum health. The price of the main product is only AUD $ 22.49 which comes with rechargeable cleaning power, 1 power brush, & 2 packs of refill bristles but when you have to buy only the Oral-B Vitality Precision Clean refill bristles, the pack of 4 Flexi Soft bristles cost you about AUD $ 24.95 which is comparatively higher than the whole combo pack. Here, the Oral B has used penetration strategy by lowering its price of product to magnetize the customer and once they buy the product, they are bound to buy the same accessories for that product and make money out of them.

The National Dental Association is an association that is focused on providing oral health care to minorities and the underserved. They believe that oral health care is a right, not a privilege. It represents more than 7,000 minority dentists nationally and abroad. The National Dental Association is the largest and oldest organization of minority oral health professionals in the world. It’s mission statement is “The National Dental Association promotes oral health equity among people of color by harnessing the collective power of its members, advocating for the needs of and mentoring dental students of color, and raising the profile of the profession in our communities” (About NDA, 2016).

In the medical field, there is many ideas of a mid level provider, this is just one, the mid level dental provider. A midlevel dental provider or therapist is commonly unheard of but there is a need for them, they do need dental education, and not everywhere has them though. There is a lot that they can do for the community and also the dentist. Mid level dental providers have a lot in common with a physician, but also very many differences. All of these will be discussed as we move on.

Regardless of your political stance, dental care is a service that all people should have access to, privately, or publicly. In the United States alone, millions of Native Americans on reservations are stifled from receiving the much needed dental care they require, the consequences are harmful to their health and prosperity.

The program will explore the possibility of obtaining a list of licensed hygienist names from the state of Wisconsin. Other possible sources of names of Wisconsin dental hygienist may be the Wisconsin Dental Hygiene Association (WDHA) and the WCTC and Milwaukee Area Technical College’s dental hygiene programs. If the lists are obtained a direct mailing campaign could be developed as flyers highlighting the major components of the program. The focus of the mailing will be to the surrounding Waukesha county areas to prevent making the mistake of receiving a low response rate from mis-targeted mailings (Donsky & Marsello, 2009, p. 13). One major favorable marketing component of the program is its capacity to fulfill

Insights gleaned from the 2016 qualitative research re-affirm the findings from several other member research studies over the past five years.

Dr. Dick Davenport and his team at Davenport Dental Group have been serving patients in the Laredo, TX area since 1982. We offer excellent-quality dentistry so that you can experience amazing results. Whether you are in the market for teeth whitening treatment or a new dental crown, we have you covered. Check out our full list of dental services for more information on the types of treatment options you can choose from.

New Health Dental is a dental clinic. Their dental clinics are located in Fort Smith, Arkansas and Roland, Oklahoma. New Health Dental has over 16 highly trained dental professionals who possess more than 100 years of experience in the industry. New Health Dental specializes in general dentistry, cosmetic dentistry, and orthodontics. Their general dentistry services include oral hygiene, children’s dentistry, root canal therapy, TMJ, TMJD or TMD treatments, restorative and rehabilitative dentistry, dental implants, and dentures and partials. The cosmetic dentistry services they provide include all white teeth fillings, teeth whitening, porcelain veneers, porcelain bridges, and porcelain crowns. New Health Dental offers clear aligners and traditional

Welcome to the home of Pioneer Dental Group. We are excited that you have chosen us as your dental care provider. Dr. Pioch and his team are proud to welcome you to our office, and we look forward to providing you with the care you need throughout all Oregon City and the surrounding areas.

Most people face difficulties to keep their oral hygiene in a good condition due to negligence and other factors. This ultimately results in variety of symptoms affecting their overall health conditions. Patients who suffer a lot from dental issues must consult with expert dentists for avoiding complications in life.

The sixth issue identified in Newark is dental care. Mouth and surrounding craniofacial health is the central to a person’s health. The limited access to dental care contributes to higher rates of oral disease. Only 37% of residence of the NBIMC service area felt that they had access to low cost dental care. In 2014, fourth most common emergency department visits as due to dental conditions in both Essex County and New Jersey. The majority (79%) of residents claim that they have visited a dentist at least once within the past year. Caucasians residents go to the dentist most frequent. In addition, the community survey identified improved access to dental care as needed and NBIMC is equipped to address this health need. Dental clinics in

The buyers in this sector are individual households. People use toothpaste for their own personal use. “The customer power is magnified when the market has many sellers and fewer customers. The switching cost from one seller to another is another

James Byers is the Senior Manager of Marketing Operations within the Restorative Therapies division at Medtronic. Although James is stationed at the Medtronic Fort Worth, Texas facility, James oversees Medtronic medical bio-skills lab operations, sourcing efforts for hotel and facility agreements, and product samples for Medical Education and third party events. Bio-Skills lab operations are events held for surgeons and medical professionals to showcase the safe and effective use of Medtronic products. Lab operations also include the development and improvement of new or existing products and support of sales teams. Sourcing efforts include the sourcing for third party events such as third party meetings and events. Sourcing for third

The identification of a “gum health” segment in the toothbrush market offers strong support to Colgate’s niche positioning concept. The Precision toothbrush can easily target these customers given its effectiveness at removing 35% more plaque than other leading toothbrushes and double the plaque removal at the gum line. These “gum health” customers are likely currently purchasers of Oral-B super-premium toothbrushes, and given the dollar growth of the super-premium category and Oral-B sales, these customers represent a lucrative market segment. By entering the super-premium toothbrush category with the most effective toothbrush on the market, Colgate is taking a direct shot at Oral-B’s market share and is challenging Oral-B’s branding strategy as a super-premium toothbrush manufacturer.