Marketing Mix For The Evergreen Aquatic Centre

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Assessment Task 2: Project-Determine the marketing mix Marketing Mix The marketing mix for the Evergreen Aquatic Centre will engage the four elements of marketing as follows: Product or Facility Recipients of the facility Evergreen Forest is a small community encompassing just under 1010 square miles. The estimated current population is 11010. Evergreen Aquatic Centre offers internationally recognised state of the art aquatic facilities to suit every person’s demands. Going from proficient practice to friendly fun play, the facility fulfils needs of everyone. Located in the heart of Evergreen Forest, it is the region’s only indoor aquatic and community recreation facility that functions all year round. Benefits of the facility Year round aquatic leisure facilities and programs, servicing Rainbow and surrounding districts Aquatic training & educational training programs – lifesaving, first aid & water sports Safe, accessible, well presented, clean and hygienic building, plant and equipment Community health, employment and recreational opportunities for all age groups Adequately informed, motivated and trained staff Community engagement/Meeting place Aquatic therapies for old people Most distinguishing features of the facility Only centre in the whole region for providing all aquatic leisure facilities/programs under one roof Only centre in the whole region with hydrotherapy pool and family friendly wave pool Unique fully enclosed 50 metre slide (full of twists and

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