Marketing Mix For The Evergreen Aquatic Centre

Every person that visits the college usually gets asked to give their email so the college can send you regular updates of what’s taking place such as; open evenings and enrolment that is coming up. Lesoco also have an online presence on social media sites like Twitter, Facebook, YouTube, and Flickr, as they know their target market who are manly 16-18 year olds use sites like that so it is a good way to communicate with them.

The marketing mix is the general phrase used to describe the different kinds of choices organisations have to make in the whole process of bringing a product or service to the market...

In conclusion, this essay has outlined the six key elements of the marketing process: (i) situational analysis; (ii) market research; (iii) establishing marketing objectives; (iv) identifying target markets; (v) developing marketing strategies; and (vi) implementation,

In addition, select an organization with which you are familiar and describe how each one of the four elements of the marketing mix affects the development of the organization’s marketing strategy and tactics.

The Marketing Mix provides an excellent framework for developing marketing plan. They are generally accepted as being made up of four parts which are:

I think providing opportunities to socialize and have adventures are a great strength of the recreation center, because residents could easily participate new activities with moderate price and near their houses. Christie graduated CSULB with Recreation major, but did not get any certification to become a recreation service supervisor at the city of Fountain Valley. When she was little, local parks had summer programs and socialized with with kids a lot. She wanted to give similar opportunities to current children, therefore, she put more attention into kids’ programs like dancing class, football program, baseball class and etc. City of Fountain Valley is providing various sports, education, arts, and health programs from youth to seniors. Christie said she loves working with youth and activities that she could learn new adventures. Currently, contracted classes, which is hiring companies, are booming because those are more efficient and cheaper. Usually, companies provide basketball, softball, and other classes. In addition, intergenerational program is a hot trend. Through intergenerational program, parents are remembering their kids’ moment, and spending time with their children. Intergenerational program levels are the entry levels, so both generations could learn easily and enjoy their family time. It was a great experience to know that city

8 multipurpose athletic fields • 4 basketball courts • 2 volleyball courts • 2 beach volleyball courts • 4 tennis courts • Enclosed skateboard plaza • Aquatic facility with lap pool and diving pool • Playground with water play area • Enclosed dog parks • Paved path encircling athletic fields • Restroom facility near athletic fields • 35,000 square‐foot community center with full gymnasium, fitness center, game room, dance room, and meeting rooms • 320 square‐foot • Police substation with holding facility in the community

Evergreen Woods health and rehabilitation center is located in Spring Hill Florida. The center has been serving Hernando County for over 25 years. Services that the center offers are: Post-acute services, Rehabilitative services, skilled nursing, Short and long term care through physical, occupational and speech therapists. The mission of Evergreen Woods health and rehabilitation center is to provide comprehensive services to meet the care of the residents and patients. They strive to meet customer satisfaction daily and follow core values to obtain excellence in care.

1) What are the four variables of the marketing mix? Who controls the marketing mix variables? Explain briefly.

Marketing mix -The marketing mix is commonly used marketing term. Its elements are basic, strategic components of a marketing plan. Which is mentioned as the four p’s, which include Price, place, product and promotion. More recently 3 more P’S have been added to the marketing mix which are people, process and physical evidence this is known as the extended marketing mix.

Coupled with the splash park will be a playground, a nature play type play area. The splash park will also incorporate nature play components so it can be used in the winter as a playground when it is too cold for kids to play in the splash park. Just north, a lawn is proposed so adults can sit and watch their children while playing at the playground and splash park. In addition, there will be playgrounds located on the west and east sides of the park, like all three prior concepts. The east side playground will be a larger structure, where the smaller west side playground is a segment to a collection of other park elements such as bocce ball courts, multi-use hard courts and picnic areas. The proposed layout has a kitchen facility with play and picnic areas stemming off for families to be

As per Ian Ruskin Brown and Greg Clark “ Marketing mix is the term used explaining the different elements comprising the offer that the different companies makes to their customers”. (Brown and Clarke, 2000:44). E.Jerome McCarthy in early 1960s came up with the four Ps in the marketing mix. According to him these 4ps are “ Product, price, place and promotion”.( McCarthy and Shapiro 1975: 35). Refer Appendix I for the pictorial representation. But the view of Richard Sandhusen is that the four marketing mixes should be ‘price, product, promotion and distribution’ (Sadhusen, 2000:319). According to Steven Stralser ‘in order to create a marketing strategy and plan that touch all the areas of marketing to position a product, maximise revenue etc a few more components have to be considered which are, Marketing segmentation, Marketing Strategy, Marketing research , Pricing, placement and value chain.’(Stralser,

Product, Price, Place and Promotion also commonly known as the 4P’s are the major factors or tools with which a firm or an organisation operates in the market by offering a superior value proposition to its clients and customers and thus earning value back from them in return to achieve the objectives of its shareholders. These 4P’s are combined together to form the marketing mix of a firm.

23. The four basic components of the marketing mix include all of the following except:

The four P’s of a marketing mix are as follows, product, price, place, and promotion. Each of these offers a marketing parameter for the management and company team to control. With each marketing tool there are decisions that should be met as far as the business is concerned. Therefore, there is a list for each one that should be analyzed to meet the business standards.