Marketing Mix For The Success Of My New Product And Why Is It Useful For Tool Of Analysis

Marketing mix is a business term that refers to the tool used in marketing. Utilizing marketing mix when determining a product or brand goes hand-in-hand with the 4P 's price, product, promotion, and place. Marketing mix is required for organizations when planning or implementing new marketing strategies. When planning an effective market strategy it is essential to utilize these elements to develop an effective plan..

The marketing mix is the general phrase used to describe the different kinds of choices organisations have to make in the whole process of bringing a product or service to the market...

The Marketing Mix provides an excellent framework for developing marketing plan. They are generally accepted as being made up of four parts which are:

“Marketing Mix” is made up of 4P’s of marketing. This tool blends these variables together to produce the results it wants to achieve in its specific target market. “Brand Position” mentions to consumer’s reason to buy the products in preference to others.

“Marketing mix is the set of controllable tactical tools of marketing that helps the firm to blend for production of products in response to needs and wants of customers in target market. Marketing mix or Four P’s included are price,

Acai-A-Vie soft drink is an organic berry fruit juice made into a soft drink. It is full of antioxidants and contains not only an exclusive blend of the powerful acai berry, but also contains nineteen other nutritious fruits. Each of these fruits provides the body with the antioxidants to maintain a healthy lifestyle. Whole Foods Market is a specialty organic health food store located all over the country as well as in Canada and in the United Kingdom. This paper will introduce, offer and launch the Acai-A-Vie soft drink to Whole Foods Market. Whole Foods Market is planning to reposition the product

One of the reasons why fruit juice is chosen to be the new product is the threat from the natural food trend. People are learning what is better for them and start preferring natural foods rather than nutritional supplements. They consider absorbing nutrients from natural foods is better or enough for them. Moreover, consumers are using beverages and food to manage health issues today. For example, many consumers are seeking foods like whole grains and avoiding trans fat and cholesterol to manage diabetes (Hartman Group 2015). The trend of inclining natural food has threatened the whole vitamins and supplements industry. The general public may not fully understand nutritional supplements as the company does. Medically, nutritional supplements

The energy or sports drink industry has seen a sustained growth in the UK over the past years with brands coming up with innovations to target its youthful market. For example, recently, Red Bull introduced ‘Editions’ - three fruit-flavoured variants in blueberry, cranberry and lime- in the UK. This range targets the consumers who like the “Red Bull effect”

Marketing is a fundamental tool for a particular business to communicate its services and goods to the consumers. In this marketing analysis, I would like to introduce with you the online-based company called Groupon through the marketing mix. A marketing mix is a tool of business to use in marketing, which consists of product, price, promotion, and place (distribution).

Marketing mix/ Strategy The marketing mix is an analytical tool for determining product offer and the relevant service marketing to achieve an intended level of sales. It contains seven elements that can be effectively combined to achieve specific sales levels by addressing the needs of the target market (Kotler & Keller, 2012). 7.1. Product Kindle Fire is a handheld device that has simplified computing work without the difficulty of handling a whole computer.

The main target audience of the energy drink is athletes, male teenagers, and younger adults’ belief of enhanced energy levels, and as a result, more companies develop and market the energy drink to this segment. Too, this is noted by Harris and Munsell (2015) who state that energy drinks are targeted to youth between 18 and 34 years. Also, it is noteworthy to state that athletes form a substantial percentage of the consumers of the drink (Vartanian, Schwartz, & Brownell, 2007). In marketing to this segment, there is a belief that the contents of the drinks suit the needs and interest of the athletes due to their capacity to boost performance.

Marketing mix is the set of controllable tactical marketing tools which that the firm blends to produce the response it wants in the target market.

The marketing mix is a combination of 4 P’s (product, price, place and promotion) that should be used in conjunction with each other to ensure a competitive edge over other companies. ‘The marketing mix is designed to produce mutually satisfying exchanges with a target market’.

Marketing mix refers to the enterprise for their target market needs, control various marketing factors (product, price, place and promotion) to optimize the combination and comprehensive utilization, in order to accomplish better economic and social benefits (Chai, 2009, p.4). Place and product will be attached more importance in this section.

* sold at the right price* in the right place* using the most suitable promotion.To create the right marketing mix, businesses have to meet the following conditions:* The product has to have the right features - for example, it must look good and work well.