Marketing Mix Future Music Festival Essay

These events are not always open to the public but aim to generate press coverage and publicity. Music events and festivals range from popular music concerts to classical performances. This includes festival such as Reading and Leeds. The music magazine NME provides information about all the upcoming festivals and concerts on their website. Wedding fairs are often held in hotels because it is easier for customers to access the wedding related goods and services when they are put into one place.

The ALLTEL Pavilion in North Carolina is an outdoor amphitheater that provides about 40 concerts to the public per year. The past operating period shows negative results. The management’s aim is to forge a better strategy to realize their goals in terms of their budget and sign contracts with different artists.

The major weakness in the survey was not targeting the core group of subscribers that the initial decline in attendance was targeted as a problem. Because the majority of the respondents had not been too a concert in several years, this information will do very little to discover why there has been a loss in season ticket holders year to year. Unfortunately a separate survey must be done at the next regularly scheduled event. This survey must concentrate on the following key areas:

This is also the reason why stage production of the festival in Adelaide is so small. This can be seen when figure a (FOMO Adelaide) and figure B (FOMO Gold Coast) are compared. As you can clearly see from taking a quick glance at both festival sites with very similar lineups, the gold coast venue got a lot more people attending with the same amount of promoting and marketing. This clearly shows that there is something that hinders people from attending artist shows and festivals in Adelaide, which isn 't there in cities like Brisbane or Melbourne. The manager of the festival and I had a word and he said that the only reason they are bringing the festival to South Australia is so that they can use Adelaide as a testing ground and see if there is much potential for future events. The turnout was better than expected for this festival but still no where near as good as the other sites. Ever since the festival, BBE has been bringing in artist shows to Adelaide, such as Diplo, which I also worked on primarily as a marketing assistant, and his show was a lot bigger in the other cities as well, with higher stage production, more lights and a lot more crowd interaction.

Australia’s population is over 20 million and the gross household income per week for the fourth highest quintile is over $1096.00. Twenty per cent of Australian households are represented in this category.

Have you seen those weird music festival T-shirts that people wear and wonder what someone could possibly want to wear that for? While they’re sometimes meant to catch attention of people so they may want to look up the festival, it also serves as a reminder for many amazing memories for the two or three-day event. For a long time now music has changed people’s lives in many ways. It has brought people to fame and lifted many out of depressions. But, to those who haven’t experienced a festival, or even live music in general, you have been missing out an amazing social experience like no other. From the kings of festivals like Woodstock or Coachella to the lesser known ones like Rock on the Range (Hard rock/metal based) and Day for Night (variety) there are hundreds to pick from. One of my favorites is Carolina Rebellion which takes place right in this state.

The third viable alternative for the festival is to use the market penetration strategy. It has been observed that a lot of people have been unable to attend the festival because of out-of-reach places and scarcity of tickets. Thus, if the

The festival which already receives funding from major companies, can seek out new music focused company sponsorship's that will provide aid for the costs of the concerts. The last opportunity for the festival includes the role it can provide in educating the local youth about local cultural music, theater, and arts. Many may grow up to have a strong appreciation towards their own communities’ festival.

Initial Preview: Throughout this speech you will learn about the birth and development of the modern music festival, how they have transformed, and why they have.

The Music Festival is going to be held in the countryside of Victoria during the Australia Day weekend in 2016. The expected number of guests are between 8000-12000 guests and might change without prior notice. The local accommodation is limited, which means many extra units or little tents will be prepared and provided to address this

In this chapter we will discuss and analize about the Social & cultural impacts of Glastonbury festival. As we know, The Glastonbury festival is a largest open-air music and performing arts in the world so it has considerable influence to people about social and cultural.

The music industry has been around for over two centuries (PBS). Its volatility can be measured by its ability to shift and change according to its time period, the technologies that arise through the ages and the public’s shift in musical taste. The music industry is comprised of many different components, organizations and individuals that operate within it. Some of these components include the artists who compose the music themselves, the producers that engineer the sounds created by the artists, the companies that handle distribution and promotion of the recorded music, the broadcasters of the music such as radio

“While attendance at concerts and festivals for other music genres declined by 8.3% in the past three years, EDM has only prospered” (Lashbaugh, 2013).

Their vision is thus to provide music for every moment. To become the number one operating system for the music of the future, and to attract more users to their premium services in order to generate more profit.

Internet sales - Internet has become the fastest growing media for music distribution and many analyses expect that the downloading trends will continue to grow in a future. The success of Apple i tunes has show it is possible to sell download music over the internet with many customers willing to pay rather than download the music for free from such sources as KazaA, Morpheus and many more where legality is still a rather grey area. Selling music by internet download may be an area EMI may try to enter directly or through collaborations and increase market share.