Marketing Mix Of Producing Bio Friendly Plastics

There is rising unease about throwing out plastic products as well as the accumulation of plastic products in our oceans and landfills. This poses problems for all species in the environment, such as animals becoming tangled in smaller products, organisms consuming the products, or transferring chemicals directly to humans in the surrounding environment. Plastic products being dumped into landfills is not sustainable for our present and future environment. A small amount of fossil fuels is being used to create plastic products. The fossil fuels are practically wasted because the products are cheaply made and are thrown out shortly after purchase. Depleting the amount of fossil fuels, rapidly filling up landfills, and manufacturing briefly used plastic products is not sustainable for our environment. Increasing the amount of recycling, cutting down on plastic production, and reducing on the amount of littering are all valuable solutions to cut down the amount of plastic in landfills. (Thompson, Moore, vom Saal,

This case basically talks about Ad- Liner Packaging Inc, Brazil’s largest manufacturer of plastic bags and packaging, and their decision of launching of new drawstring trash bags named Climp Fecha Facil. With the investment of one million dollars already done to purchase new machines for production of the new trash bags the stake seem to be high. Market analysis regarding perceived acceptance, packaging preferences and the perceived feature for the new trash bag are done with three focus group in Sao Paulo and Rio de Janeiro of housewives living in apartments and houses. In order to learn more about the population a market test is conducted in Sendas Supermarket in Rio. Purchase intercept interviews were conducted with the

The plastic around the world is building up to become a huge world problem. Each year eight million tons of plastic

The two pie charts compare the respective categories of US household garbage in 1990 and 2005. Overall, most of household garbage was the paper in both years while the percentage of plastics in 2005 rose by 10% compared to in 1990.

products to suit customer’s needs, Coca-Cola was able to make a positive step forward in their

With a change in attitude and the use of new technologies and diverse use of materials this situation would improve. The use of materials for packaging (wood and Polystyrene) is a total waste, poses disposal issues with

The industry can be very susceptible to environmental issues together with other manufacturers. With the advent of campaigns toward saving the environment and “going green”, the society is now more concerned with how the industry’s wastes and other by-products are being managed. Using recycled materials and recycling one’s wastes can affect the industry’s over-all image as an environmental advocate.

The environment plays an important role in a consumer’s decision. Many customers have become aware of problems by plastic and bring their own bags. People may be influenced to purchase a product that has packaging which can be recycled.

In the article “Are You Being Green Washed?” Robbins (2008) states the image of “greenwashing” which is that numerous number of companies promote their services and their products as environmentally friendly but in reality it is harmful for the environment. The author illustrates that by giving some example of companies that claim they are eco- friendly such as Palm oil and Rayon. He states the impacts of such claim on the environment and consumers in some ways. However, in order to protect the environment form the negative impacts of globalization and consumerism, government and individual must make a joint effort by enact laws and educate people and companies about the impacts of such problem.

EcoSpun was started by the company Wellman Inc. and it completely changed how we view fabrics. These fabrics blend with other materials like cotton to make the product soft to the touch. Patagonia adopted this process to make recycled material that would help the environmental issues and make a really cool product. Yvon Chouinard founder of Patagonia is committed to making a change with pollution and to still have outerwear products that will last someone for many years. Chouinard and his team worked with Malden Mills to make the polyester out of recyclable bottles. There are billions of plastic bottles and they are harmful to the environment, Patagonia, as well as other companies, are taking them into make materials. As Chouinard company was helping with the environmental crisis and letting out millions of chemicals, he decided there had to be a change. His next steps are to find new recyclable fabrics as well as finding other ways to recycle polyester. Also, they are working to receive old Patagonia’s product to re-made into a fiber or other forms of

In food service it is important to realize and address hot button issues within the industry to begin to understand what the target market wants, increase revenue and decrease cost centers. In researching the increasingly pressing issue of food sustainability in global food service it was discovered that implementations are initially expensive and require large amounts of dedication but are ultimately huge factors in increasing brand loyalty and recognition and gaining popularity within the “green” market segment. It was the goal of this paper to outline specific concerns posed by the issue of food sustainability as well as methods of the industry’s participation in its solutions and to analyze the progress made to increase awareness of

This research question aims to think deeper on the circumstances of the overuse of plastic and paper, and what could happen more to the animals/birds, our environment, and our bodies if consumers keep on using plastic and paper products. This research question should be asked to raise awareness to users and most importantly designers, so they consider using other eco friendly material in designing their products.

Introduction: Have you ever wanted to help the environment, but you just didn’t know how? When we go shopping we see a lot of people carrying bags made of plastic. I must admit; plastic bags can be very convenient at times, but the use of plastic bags has it disadvantages. If you knew about the dangers of the use of plastic bags, then I'm sure you will think twice about using plastic bags and use tote bags instead.

Investigations into developing a more sustainable and eco-friendly aspect of every day life are becoming a major priority. Without such investigations or developments in not only the food packaging sectors, but in many other major industries, this planet along with its inhabitants will surely succumb to the human lust of consumerism and ultimately the waste that such hunger produces. The implantation of ecofriendly “green” packaging options would see a sharp decline in the amount of waste that is produced each year and give the ability to recycle and to produce new items from previously used packaging. In this report the team discuss the concept of biodegradable plastics and their future implementation as “green” food packaging alternatives to the current form of non eco-friendly plastics that are in existing use. Biodegradability refers to a composites ability to be degraded by bacteria or other living organisms, plastics such as these can also be susceptible to water and ultraviolet rays as sources of decomposition with this aspect being discussed within the chapters of this report. As apart of this report, team members assess the discovery, life cycle as well as the current or future applications of three different types of bio-plastic. Contained within is discussion on Poly-Lactic Acid, Novamont’s thermoplastic starch-based polymer and …

Where does all the plastic go. Every bit of plastic that has been created is still here. This is because plastic is one-hundred percent non-biodegradable! Even the most degraded plastic down to polymers cannot be digested by bacteria (Laist, 1997). If global issues like starvation and climate change are not enough to stress on, the weight of an issue literally churning in the Pacific Ocean is startling. For decades the majority of the world’s population has not been properly educated on the nature of plastic and the potential harm it can do to our environment and our physical health. Due to factors of man and the natural effects of nature, a major problem has developed that is now harming our food.