Essay on Marketing Mix

The Braaap motorcycle brand was established in 2008 by Brad Smith. Brad began with a vision to supply motorbikes which would making motorcycling more fun and accessible for people. The plan from the start was to build a motorcycle that would compete with custom built American race bikes, but be affordable for people that wish to have a go at this sport. It took a lot of visits to different manufacturers before they found one that believed in his vision. Since then it has been onwards and upwards for the Braaap brand, they have their own concept stores in Tasmania and Victoria, and franchise opportunities throughout Australia and the rest of the world. Braaap are also one of the only motorcycle brands on the

Customers would have to pay more if they wish to buy Presso Mobile Company’s products. Customers are always willing to spend more for something in return that worth the money like the 100% organic made products of Presso Mobile Company and quality being assured. Thus, customers will repeat

Braaap has four main distinct components in its marketing mix. These four components are super lite, kids, road and electronic. The four different components of marketing mix serve different needs of different groups of targeted customers.

Whilst there are a lot of minibikes and motorcycle developers and distributors in the country, what makes a Braaaap bike special and stand apart from their competitors is not online the pocket .

What is the marketing mix? Professor Jerome McCarthy coined this term which breaks down into four separate parts: product, price, place, and promotion, better known as the four P’s of marketing. Some experts feel this early 60’s mentality is a little archaic and should reflect societies other factors. Today’s marketers feel there are two important P’s that have been overlooked, or intentionally ignored, and they are politics and public opinion.

Tyson Foods promotes several different types of food in the food chain industry. They are ranked 96 in the Fortune 500 in America’s largest corporations. Tyson’s produced poultry, beef, and pork, as well as providing the previous to several chain stores to use products. From McDonald nuggets to the Subway sandwich, Tyson is one of the largest poultry processing plants in the country. Tyson also distributes bag in bag products to stores which include Sam’s and Wal-Mart stores around the world. Tyson is best known for the appetizers and hot wings. Tyson has become one of the biggest marketers of value added chicken, beef, pork, as well as distributors to retail grocers, food service distributors, and national fast

There are two types of distribution channels; the direct channel and the indirect channel. The direct distribution consists of the manufacturer distributing the goods or services directly to the consumer. The indirect distribution involves intermediaries in distributing the goods to the consumer, for example; manufacturer =>wholesaler=>retailer=>consumer.

Presso Mobile Company has been established and opened in year 2012. Presso Mobile Company is mainly based in Melbourne, Australia and has become the well-known mobile coffee provider in the mobile coffee industry with quick service and serving of quality coffee. Presso Mobile Company located at 233 Lonsdale St, Melbourne Victoria, Australia and having six franchisees at different suburbs. Presso Mobile Company is mainly selling hot and cold coffee drink such as espresso, mocha, latte, macchiato and etc. Presso Mobile Company is selling some easily consume food too such as sandwiches, wrap, and muffin and rolls that being freshly made every day. The main objective of Presso Mobile Company is to provide the quick, friendly use and quality product and services to the customers. Presso Mobile Company normally promote the products and services through social media like Facebook , Tweeter or Instagram in order to grab attention from the public. Presso Mobile Company has successfully built a good brand image in the market thanks to the excellent customer service and good and consistent products. Presso Mobile Company believe that there is a big potential grow for this business in the future as the growing of coffee lovers in Australia and drinking coffee has become the culture of Australians and also an essential drink for everyday life

If the answers are “yes” and the offering satisfies a felt need, then go to the business analysis stage.

Founded in 1903 by Arthur Davidson and William S. Harley to supply racing motorcycles. When the business began Harley-Davidson began producing small engines fixed to frames. Being very successful in business, Harley-Davidson invented a V-Twin engine which was larger and much more efficient than previous models. This new invention formed an integral part in developing what is considered to be the modern day motorcycle. After the wars when soldiers were coming home soldiers found motorcycles to provide a cheaper form of transportation. This research paper will discuss the general business environment, risks and uncertainties, corporate strategy, and viability of Harley-Davidson forming a co-operative strategy along with recommendations for the company.

Moreover, the emergence of these competitors is ironically at least partially the result of the fact that Harley’s production did not meet market demand. While new production capacity and facilities will certainly go a long way towards meeting short-term demand for touring and custom motorcycles in the domestic market, all indications are that there will be continued strong demand in the home market as well as growing demand in the larger European market. Looking towards the future, Harley-Davidson management must decide how to best match the company’s vision and resources (which now include Eaglemark Financing and Buell performance motorcycles) with the opportunities and threats in the global motorcycle market.

braaap is leading brand in pit bikes and it proud to be the only dirt bike which offers life time warranty. The dirt bikes of the company are made for adult segment of the market and this product is able to handle a beating. braaap bikes are designed, assembled tested in Australia by skilled, qualified and competent engineers. It has manufacturing partners in different countries such as, USA, Germany, UK and France.

Firms distribute their product through multiple distribution channels which include direct and indirect channels. The channel in which distribution function is grouped by a supplier and one or more of intermediaries, is known as an indirect channel. However, a direct channel distributes products from producers to the users directly without introducing any intermediaries. Many reasons can be presented for the firms to adopt multiple channel strategy because advances in information and manufacturing technology have encouraged multiple channels. However, multiple channels for distribution of the products in the market arise many challenges and one of them is the

At the present time, with the development of economy, in order to make large profits, a growing number of enterprises pay much more attention on choosing distribution channels. Keegan and Schlegelmich (2001) explained that distribution channel can be considered as the method which is used for enterprises putting products into the market for consumers to use. The traditional distribution channel goes from supplier, manufacturer, distributor, wholesaler and retailer (Frazier, 1999). Indirect and direct are two different types of distribution channels (Wilkinson, 2001). According to Silva (2008), “Well-chosen channels constitute a significant competitive advantage, while poorly conceived or chosen channels can doom even a superior product or

Decisions relating to the channels of distribution for a product or service are part of the strategic marketing plan. In that plan, the target market will have been specified along with target levels of market share, market coverage, customer service and so on. The channels of distribution used by an organisation must be capable of assisting in reaching these targets. Moreover, the establishment of a distribution system can take a long time, perhaps several years, and so decisions about the channels of distribution cannot be taken lightly, and have to be taken with a view to the longer term since it is not usually that easy to switch between channels.