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Marketing Mix

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Social Systems Analysis of Organizational
Planning and Management HUS 643.22

Systems Analysis –Comp Unit IV-B
Purpose: To discuss the components of the marketing mix, outline the product offerings of the agency and define strategic planning from an open systems perspective.

Monifa K. Jackson
December 26, 2003
Dr. Harold Carter

Thesis Development
Marketing mix is a management function linking the organization to its external environment. The linking or transaction occurs not only between customers and the organization, but also amongst the organization 's task environment. Kotler & Andreasen (2002) contend that in contrast to those who conceive of marketing largely in terms of communications strategies designed to …show more content…

Demonstration of consistent interest, initiative, and motivation in academics and bring the performance level up to that expected for intellectual ability.
2. Achieve the academic goals identified on the client 's Individualized Education Plan (IEP).
3. Perform to the level of capability in the area of academic weakness.
4. Build self-esteem so that the client is able to cope effectively with the frustrations associated with learning and effectively complete school or homework assignments on a consistent basis without giving up.
5. Eliminate the pattern of engaging in acting-out, disruptive, or negative attention-seeking behaviors when confronted with difficulty or frustration in learning.
6. Parents establish realistic expectations of the client 's learning abilities and implement effective intervention strategies at home to help the client keep up academic goals.
7. Remove emotional impediments or resolve family conflicts that will allow for improved academic achievement (Jongsma et al, 1999).
The above goals hope to remove deficiencies within the inadequate school programs by allowing the youngster an opportunity to welcome and embrace new learning styles and combat the forces set up against them to be confident and maintain a high level of self-esteem. To accomplish the goals, a coalition has been established to help resist the established plan for children

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