Essay about Marketing Mix

1492 WordsSep 22, 20136 Pages
BSBMKG502B Yvonne Fregon Assignment 1 Marco Le Mura Student Number: 5101447209 Table of Contents PART A : Identify the key characteristics of their products and services. What is their significance to the market. The key characteristics of Braaap is to meet to the motor enthuses with products based on motocross equipment, riding wear and casual wear with the consistent updates on news from around the world with new designs and motocross equipment. This is also allowing communication through the public and the dealers of motocross dealers with schools based on how to learn how to ride with links to dealerships for test driving opportunities. Braaap also promotes up and…show more content…
Within the Marketing Mix that is established by Braaap is seen through the name of the distributer as this name is based on the sound of a motocross, with supporting products for motocross enthuses, such supporting products are well established motocross products such as Monster energy drinks, Unit clothing and Fox Riding gear. Shown in the diagram below Appendix 1. PART B: Identify external environmental factors. Assess their potential impact on the marketing mix. Identify consumer priorities, needs and preferences. In what ways do they impact the marketing mix. The consumer’s needs and preferences are solely based on the motocross industry this narrows down the consumers and the target audience this means that there is less chance of further sales and meeting to a larger audience if there is no consumer interest in any of the products provided by Braaap, If Braaap was to meet to the larger audience the marketing mix would change to meet to this target audience. Shown within Appendix 2. Evaluate new products or services against marketing objectives, target market characteristics and desired positioning. New products that are not strictly based on Motocross products meet to different audiences but deter from the main target audiences creating a consumer and retail distribution drawing focus away from their potential market of Motocross enthusiasts as Braaap focus on the motocross community with schooling and products.

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