Marketing Mix

Coca Cola has differentiated its product and services that are valued by its customer. Its product are based on customer’s preferences, with affordable price and made easily accessible.

The Coca-Cola organization has made exemplary strides mainly to offer a variety of products to its clients even with the competitive nature of the market. Consumers’ choice gets based on the brand aspect in which the organization wins most customers' heart against its rivals. Even though a significant number of people deny cases to having inclination picking between Coca-Cola items or its rivals', many have a strong desire in some way. Many inclines toward Coca-Cola products since the organization has more than hundred years of history and predictable brand image. This picture is engraved in a lot of people subsequently end up purchasing their beverages. It is out rightly conspicuous in the company’s high market share in the field of soft drinks.

Coca-Cola is the result of a patent medicine formulated in a small southern pharmacy over a hundred years ago. It has grown into a multibillion dollar international company. It also owns one of the most valuable brands in the world. Their Coca-Cola banner has won the world’s top brand 13 times on brand c-consulting firm Interbrand’s annual list (Fraser, 2012). In addition to its main product, Coke, the company owns over 3500 beverages. One of its core competencies is brand building. They have built their brand to have respectability and dependability. Their brand and logo are recognized all around the globe. It has actually become a new known on almost all households worldwide (RNWILKIN, 2009).

Coca-Cola is globally recognized drink corporation and manufacturer. The company is best known for its flagship product ‘Coca-Cola’ which over the years has evolved in order to keep up with the latest consumer trends and demands. Coca-Cola strategically reinvents to respond to the marketing itself. Often criticized for its lack of diligence in maintaining a tagline, changing with the times is a part of the company’s strategy. Not every brand needs to reinvent themselves as frequently as Coca-Cola does, but

It should be noted that success of any company depends on four key marketing strategies. These include the product, price, place and promotion. CocaCola has managed to dominate the market and appear more successful in the Fortune 500 because of its ability to integrate the four marketing effectively. Concerning product, it is apparent that cocacola company has always been in forefront coming up with new products that match the customers needs. For example, the realization of the fact that highly caloric drinks can cause obesity forced cocacola company to come up with new brands of products such as ‘Diet Coke’. Recently, cocacola company has customized its products such that every

Demonstration of consistent interest, initiative, and motivation in academics and bring the performance level up to that expected for intellectual ability.

Brand Personality. The Coca-Cola brand is seen as having a bubbly and friendly persona. The heart of the brand focuses on the intimate relationship the company wants to create with its consumers. As a result, Coca-Cola would want to design its brand’s personality to best optimize the intimate relationship and attract all of its consumers’ interests. The company also promotes the importance of world cooperation and cultural integration through motivational promotions, embracing diversity. Coca-Cola, in essence, wants to be the friend that you can depend on. The advertisements that the company uses create a motivational, touching and relatable feeling that the public welcomes.

Promotion activities include publicity, public relations, exhibitions, demonstrations, etc., it is the marketing manager who decided to promote level of marketing spending. Promotional activities are mainly aim to supplement personal sales, publicity and advertising. Promotion helps traders and sales people to represent the product in an effective way, and induce them to buy. Promotion is made up of different blends of its components which are used to achieve the company’s marketing targets (Singh, 2012). There are several tools entailed in the marketing strategy as

Coca Cola is one of the biggest multi-national companies. In recent year’s costumer way of living, preferences and taste have changed. Coca Cola have evolved according to consumer taste and preferences. Low and no sugar drinks have been revolutionised with their own identity. With these recent changes and according to recent research shows that not everyone understands the benefits of each drink, which is my we’re introducing a new one brand strategy to help make choice easier and simpler. (Hepburn)

The Coca Cola association is authentic to be the a lot of able-bodied accepted barter mark in the world and it is accurately so. Coca Cola owns over 400 brands that address to abounding altered people throughout the world. They are able to amuse the needs of all their consumers and accomplish their adventures with Coca Cola better. The Coca Cola articles address to a advanced ambit of people from all races and genders and ages. Coca Cola is able-bodied accepted for its common acceptance as its articles are awash to over 199 countries, while the above competitors alone advertises in several countries, that put Coca Cola advanced of all competition. Coca Cola is a accessible and calmly accustomed by all. The acceptance of Coca Cola has developed actual apparent company. It is commonly accepted and its branding is consistently becoming by Coca Cola surpasses all added cooler companies and these funds would over the years and is still growing to this day and will abide into the future. The affairs prove basic in the approaching of Coca Cola as it allows for the

Setting the right marketing mix for the product or service means that it including all of the important bases in marketing strategy. The marketing mix is generally established as the use and requirement of the 4P’s which is describing the strategic position of a product in the marketplace. One version of the beginning of the marketing mix starts in 1948 when James Culliton said that a marketing decision should be a result of something related to a methods and he described the marketing manager as a “mixer of ingredients”.

What does the phrase marketing mix mean? What is the purpose of the marketing mix? The marketing mix is a process most organizations use to bring a product or service to market. The four Ps is a good way to define the marketing mix tool. The four Ps or four elements of the marketing mix are product, place, price, and promotion, which are used to satisfy consumers’ needs and the objectives of the organization. After a target market is selected, “…the firm must take steps to satisfy [the customers] needs” (Kerin, Hartley, & Rudelius, 2009 p. 13). The basic concept of the marketing mix is to focus on what customers want and to keep customers satisfied. Although the marketing mix is a unique way to market a product or service, satisfying the

Coca-cola is one of the world’s largest beverages selling company. Its business and operations are extended all over the world. I have undertaken this project to look into the coca-cola company and its marketing perspective.

Coca-Cola has been around for generations with the same iconic taste, logo and symbolism. Its brand has represented family and the memories of good times, celebrations and comfort of being with those we love. Unfortunately, the company has not made good marketing decisions in the recent past and has lost relevancy. The purpose of this essay is to assess the conditions that created Coca-Colas marketing problems, evaluate the future of healthy beverages and non-carb drink brand extensions, and provide recommendations to the management.

On this specific case point, we learned that one of the keys for success at Coca-Cola has been the capacity for adaptation, marketing strategies, and implementation of new technologies. Coca-Cola has benefited from technological improvement such as those in the transportation field making its product present in markets that were not accessible as before. It is clear that the company has a clear global presence and it has a big share of the market for “soft” drinks thanks to its particular marketing strategies and advertisement.