Marketing Mix Plan for Baskin Robbins

'Place ' is concerned with various methods of transporting and storing goods, and then making them available for the customer. Getting the right product to the right place at the right time involves the distribution system. The choice of distribution method will depend on a variety of circumstances. It will be more convenient for some manufacturers to sell to wholesalers who then sell to retailers, while others will prefer to sell directly to retailers or customers.

For an intangible product, place is less clear-cut, but refers to decisions about the channels through which consumers are reached with information or training. This may include doctors' offices, shopping malls, mass media vehicles or in-home demonstrations. Another element of place is deciding how to ensure accessibility of the offering and quality of the service delivery. By determining the activities and habits of the target audience, as well as their experience and satisfaction with the existing delivery system, researchers can pinpoint the most ideal means of distribution for the offering.

Generally, Baskin Robbins is known for its high premium ice cream and indulgent flavours. According to Baskin Robbins (n.d), Baskin Robbins has more than 1200 variety of unique ice cream flavours to offer the customers to choose from every day in a month. As mention by Irv Robbins (n.d), "Not everyone likes all our flavors, but each flavor is someone's favorite". Therefore, it is one of the ways Baskin Robbins had differentiate and position itself from other ice cream brand for having variety of unique ice cream flavours. In addition, Baskin Robbins took their premium ice cream to the next level by creating ice cream cakes, milkshakes and sundaes by using the same ice cream flavours to offer their

Ice cream has been the dessert of choice for individuals around the world since the 17th century (“The History of Ice Cream”). With the creation of over 30 flavors, Homemade Vanilla being the top seller, Blue Bell stands as a popular selection among ice cream brands on the market (“The Best Blue Bell Ice Cream Flavors”). In the year 1907, located in Brenham, Texas, Blue Bell started their company making both butter and ice cream (History of Blue Bell). Realizing the increasing demand for their ice cream, the company decided to do away with butter and began solely producing ice cream (History of Blue Bell). In conjunction with increasing sales, the company’s popularity grew allowing them to expand their market to cover the entire state of Texas and eventually 22 other states during the 1990’s (History of Blue Bell).

It should make it easy for the customer to move through the store and obtain the desired merchandise with a minimum of confusion, congestion and delay. 2. It should minimize labor needed in arranging merchandise through the store while satisfying the store objectives. 3. It should assure maximum exposure and sales for all merchandise carried by the product arrangement on the shelf. 4. It should provide space and an arrangement of the departments consistent with the desired image goals of the

Ben Cohan and Jerry Greenfield built a business with the belief that it could be both profitable and socially responsible and they succeeded beyond their wildest dreams. “With $12,000 Ben and Jerry opened their first ice-cream parlor in Burlington, Vermont in 1978” (Folino). This location will the beginning of an ice-cream empire and both Ben and Jerry’s values and leadership will create a business that will become not only a charitable organization but one of the most popular and enjoyed ice-cream establishments in the world.

Baskin-Robbins is the most significant long term competition to Carvel Beijing. This was because that it is the chief rival in the U.S. and its products have a more national brand awareness than Carvel’s. It is also the only competitor in Beijing that produced an all ice cream cake and had retail stores in which to promote them. It also had a longer and broader presence in Beijing and appeared to have the positioning strategy that Carvel had targeted. At present, Baskin-Robbins has only two retail stores. Baskin-Robbins relied on its tradition of hard ice cream cones and fountain products to drive sales. It charges ¥9 for a single scoop ice cream cone

Panera Bread is a company that has capitalized on the “fast-casual” restaurant experience. Their aim was to provide a specialty bakery and cafe experience to urban and suburban workers and dwellers. They are categorized as bakery-cafes and currently have over 2000 stores worldwide. They are currently leading their industry in terms of number of stores and profits; they had $1.8 billion in corporate revenues in 2011, $3.4 billion in systemwide store revenues, and an average sales of $2.3 million per store location (Thompson, p. C-96). Their strategy is to open up more stores worldwide and keep their customers loyal through an attractive menu and the dining ambiance of each store. Panera strived to be the first choice for customers craving fresh, made-to-order sandwiches and breakfast items as well as baked in-house breads and pastries. They targeted “urban workers and suburban dwellers” looking for a quality, quick meal in combination with a pleasant dining experience. Their long-term plan was to make Panera Bread “a nationally recognized brand name and to be the dominant restaurant operator in upscale, quick service dining” (Thompson, p. C-97). Panera’s strategic issues were that they were trying to establish their name while there was a weak economic recovery going on in the United States: There was a 8 percent unemployment rate and an intensely competitive restaurant industry.

Whole Foods Market first opened on September 20, 1980 in Austin, Texas, which is the company headquarters. The founders were John Mackey, Renee Lawson, Craig Weller, and Mark Skiles. These four business people decided that the natural food industry was ready for a supermarket format. The current CEO’s are John Mackey and Walter Robb IV (Whole Foods Market History, 2015). Whole Foods Market stock ticker symbol is WFM and their NACIS code is 445110 (WFM Morningstar, 2015). The company industry sector is listed under a grocery store and retail trade. Whole Foods Market is the eight largest company in the United States with 427 stores located in North America, Canada, and the United Kingdom. The

Grocery shopping has become more diversified than ever before. Whole Foods Market and Trader Joe’s have become household names in the consumer arena. Markets such as Roots, and Common Market are also in the game even though they operate on a smaller scale. Despite comparable size in terms of locations, each store’s growth has operated using a very different model.

Panera Bread bakery-cafes showcase the art and craft of bread making, helping customers truly appreciate and enjoy a great loaf of bread by studying its crust, crumb and craft. Panera Bread understands that great bread makes great meals, from made-to-order sandwiches to tossed-to-order salads and soup served in bread bowls. The Panera Bread® legacy began in 1981 as Au Bon Pain Co., Inc. Founded by Louis Kane and Ron Shaich, the company prospered along the east coast of the United States and internationally throughout the 1980s and 1990s and became the dominant operator within the bakery-cafe category. In 1993, Au Bon Pain Co., Inc. purchased Saint Louis Bread Company®, a chain of 20 bakery-cafes located in the St. Louis area. The company then managed a comprehensive re-staging of Saint Louis Bread Co. Between 1993 and 1997 average unit volumes increased by 75%. Ultimately the concept 's name was changed to Panera Bread. (Panera Bread)

Ben & Jerry 's Homemade, Inc. produces super premium ice cream, frozen yogurt, and ice cream novelties in rich and original flavors. The company sells its unique offerings in grocery stores, restaurants, and franchised ice cream shops, and it holds about one-third of the market for its products. This global company began with only a $12,000 investment to open Ben & Jerry’s Homemade ice cream scoop shop in a renovated gas station in downtown Burlington, Vermont, on May 5th, 1978. From one small shop in downtown Burlington, the company had grown to include a chain of nearly 100 franchised shops, and a line of products sold in stores across the country.

As a district manager, many responsibilities come with the job. This is especially so when the premises that is being managed is a start-up in a new area. They are responsible for virtually all the operations in the company with respect to the company goals that have been set out in the company plan. As such, activities related to the allocation of resources, hiring, training and managing the teams on the job are part of the district manager responsibilities. Where the staffs or the clients have concerns, the district manager also solves their problems in accordance with the objectives of the company. Where the staffs need to be evaluated and promoted accordingly, the district manager

Taco Bell is a mainly national fast food restaurant specializing in Tex-Mex cuisine. Taco Bell is a subsidiary of Yum! Brands, Inc. They serve over 2 billion customers each year and have over 6,500 restaurants, with about 80% of them being owned independently as franchises.

I would like to propose a marketing plan for opening a coffee shop in the city of Moscow. Over the past two or three years, a coffee shop in Russia managed to grow in a socio-cultural phenomenon: at once there was like a house of cards, the Soviet culture of consumption of coffee.