Marketing Mix : The Market Mix Essay

The marketing mix is the general phrase used to describe the different kinds of choices organisations have to make in the whole process of bringing a product or service to the market...

“Marketing Mix” is made up of 4P’s of marketing. This tool blends these variables together to produce the results it wants to achieve in its specific target market. “Brand Position” mentions to consumer’s reason to buy the products in preference to others.

Marketing mix is used at the MARC facility to develop and implement a plan to achieve organization goals. The four variables product, price, place, and promotion are within the organization’s control and therefore, the mix of those four elements are key in marketing decisions. Marketing mix is the combination of all the experiences, tools, innovations, and creativity that the MARC uses to make consumers their clients. All four P’s are needed in a marketing mix they should all be tied together. Revenue, while promotion, place, and product generate cost. Producing, designing, distributing, and promoting products come with expenses.

The marketing mix is a desirable place to begin when you are thoroughly considering creating a new product or service, and it offers you some

In lecture it was discussed that the product itself is important because the customer has a say in whether or not it lives up its expectations, its perceived value plays a huge role and it could affect the company's objectives. Ski Butternut is a for profit company and in order for it to reach profit maximization, it has to work with what it can change. Unfortunately, the weather is an external factor that they cannot control, however, they can make changes to its product. In this case, the company offers an experience, and the pricing is adjusted by what it provides to the customers, in the end, the value of the experience is what they are paying for. 2.

The marketing mix is the business tool which is used in marketing and even used by the marketers. It is often crucial for determining the product or brand and it provide overall worth to its clients. Marketing mix associated with 4P’S product, price place, and promotions.

A product is what the consumer purchases and makes use of it. The strength of products is direct correlation to willing to buy. Higher quality of products would cause the higher demand rather than poor quality. At Braaap, the bike is known as the best bike. Therefore, it is attracted the consumers to come and purchase especially the loyal customers who love in this sport.

In this section, I will give a detailed explanation of the marketing mix and why it is used in businesses. I will be giving a detailed analysis’ of the Product, Pricing, Place and Promotions. This section is based on about how I found my target market and then fulfilling their wants and needs.

Marketing encompasses everything from the products or services one sells, to how they are distributed to the customer. A Marketing Mix is the combination of products offered to reach a target market for the organization. "Marketing is much more than selling, or advertising (Cap Com Marketing, 2006)." The marketing mix is comprised of the Product, Price, Promotion, and distribution. The marketing mix is also known as the four P's.

The marketing mix is a combination of 4 P’s (product, price, place and promotion) that should be used in conjunction with each other to ensure a competitive edge over other companies. ‘The marketing mix is designed to produce mutually satisfying exchanges with a target market’.

Marketing is very important to all organizations, and it determines whether the business will be successful or not. “Marketing is the all-encompassing process of getting a product or service in the hands of your customers. The steps involved include market analysis, product creation, advertising strategy, and distribution (Jeanty, 2011).” The elements of the marketing mix help the marketing department market products or services correctly to make them the most appealing to consumers. There are four elements of the marketing mix, which are as follows: product, place, price, and promotion. The organization that was chosen to describe how each of the four elements of the marketing mix affects the development

The marketing mix helps marketing companies to develop better strategies, so that the product or service they offer would target their target market accurately. When marketing a product the marketing company should have a unique selling proposition this attracts the audience’s attention.

The restaurant prides itself in having a differentiated process to manufacture its products and thus retain a healthy competitive advantage. They achieve this by providing the best quality products that are unique to its customers, in the shortest possible time and at an affordable rate. The fact that it provides the world’s best fried chicken speaks volumes of how big an advantage it holds over its competitors.

Setting the right marketing mix for the product or service means that it including all of the important bases in marketing strategy. The marketing mix is generally established as the use and requirement of the 4P’s which is describing the strategic position of a product in the marketplace. One version of the beginning of the marketing mix starts in 1948 when James Culliton said that a marketing decision should be a result of something related to a methods and he described the marketing manager as a “mixer of ingredients”.

Marketing mix is one of the basic and the very important part of marketing plan. It includes all the elements that are important for an organization from manufacturing to sale of the product. It can be considered as the set of marketing tools that blends together to generate a marketing response in the market. Every organization uses this tool to make its marketing plan. Primarily it consists of 4P’s, but now it is extended to 7P’s of marketing. (Jain, 2013)