Marketing Mix : The Marketing Strategy

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Marketing Mix is one of the most important concepts for marketing. Marketing mix is also called the 4Ps, which are price, place, product, and promotion. They are the ingredients that combine to capture and promote a brand or product’s unique selling points that differentiate it from its competitors. Neil H. Borden, an advertising professor at Harvard University coined the term marketing mix. The ideas behind Borden’s model were refined over the years until Edmond Jerome McCarthy, a marketing professor and author Jerome McCarthy, a marketing professor and author reduced them to 4 elements called “The Four Ps.” This classification is currently being used by marketing companies, branding agencies, and web design companies around the world.…show more content…
Place (Distribution): Companies can either handle distribution through a single channel or a combination of strategies such as selling directly to consumers through a company field sales force, operating through independent intermediaries at the local level, or depending on an outside distribution system that provides regional or global coverage (Czinkota and Ronkainen, 1996). (p.113) All companies have to catch the eyes of the consumer because it will be easy to sell the product, if the customers feel attraction to the product they would buy it. So it will be a good distribution or “place” strategy.
According to Cheon et al. (2007) Promotion is “The general requirements of effective promotion strategies can apply the global communication as well (p. 114) here companies can include any type of advertising to promote the product and customer could know about it. Here they can also include consumer schemes, “direct marketing”. All the elements of marketing mix are very important and companies cannot work without any of them because if they do they would not be available to create some good strategies for the product and business could failing. But if they handled on the right way they would be success on business.
Target Consumer: “It is important because different consumers may have different
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