Marketing Mix for Samsung Galaxy S4

Does the new phone have enough in the way of looks and specs to reverse Samsung’s sagging smartphone sales? Without a doubt. Samsung continues to build on its camera strengths while offering interesting extras its Android rivals don’t have. The only real danger is in longtime fans of microSD cards and removable batteries punishing Samsung by finding vendors that do. Samsung’s hardware has long stood up to the iPhone; at long last its physical design does, too (1).

Utilizing its vertical integration, it is able to keep the costs down while also coming out with highly innovative and differentiated products, through massive spending in R&D. Samsung’s expertise in voice/data convergence, wired, wireless communications and core network technologies has produced a family of ground-breaking business communications solutions that are redefining the rules of the game. The brand loyalty is reasonable in the mobile handset market and so it can be said that switching costs for customers are reasonable. In this sense, for Samsung, it is possible to differentiate the product, switching costs for customers are reasonable, and there is huge potential for cost reduction from economies of scope.

Smartphones are overtaking the technology world by making it easier for people to communicate with each other every day; and everything they need to do can be done right on their smartphones. Instead of having to use cameras to take pictures, computers to send emails and to play games it all can be done on one simple device; the smartphone. A big debate that still has not been settled is whether iPhones are better or if Samsungs are better. Most people would say iPhones are better than Samsungs, however, Samsungs are the better smartphones. While both phones meet the basic phone requirements such as calling and texting, Samsung is better because it does everything the iPhone can and more. However, Samsung does a better job at meeting people’s needs because it has everything the iPhone has plus more. Samsung is a better phone than the iPhone because it can set custom ringtones for different phone contacts, it also encourages multitasking with apps which allows work to get done faster, and an ID is not needed to call or text people. This is important because people will know when to pick up the phone based on the ringtone that has been assigned to a specific person.

There are many competing brands of smart phones and Samsung has reported a decline of profits in 2014. Information from GSM arena shows than Samsung released 54 new phone models in 2014 , compared with 24 by HTC , 11 Motorola and 2 by Apple, leading to increased production costs and lack focus on a specific customer segments thereby losing some of its competitive advantage (GSM Arena , 2015).The lack of popularity of its own OS (Tizen ) and dependence on Google’s Android platform makes it vulnerable on google to develop an “ecosystem”. There are component integration issues as well as loss revenue from potential App sales (Strategic Mangement insight , 2015). Negative publicity from litigation due to patents are likely to continue as technology patents are vague and Samsung with is large portfolio is likely to infringe on some of the patents (Tibken, 2014).

“Samsung is one of the leading brand names founded in Korea in 1969. It is the global leader in telecommunications, digital media technologies and semiconductors. In the present proposal we have selected Samsung brand in comparison to Apple Smartphone’s. With the advancement and passage of time it has gained significant position in market and has become a strong brand even more profitable than highest revenue brand Apple.”

Apple and Samsung are the two greatest organizations with an industry of the greater part the worldwide cell phone advertise. Consistently, both Apple and Samsung are getting new developments their mobiles, which extraordinarily expands their cell phone deals. Since there is though competition in the present world, Apple created a trend by introducing IPhone to the world, which is one of the best feature smartphone with high security. According to Business Insider, “Though apple is getting more profits and experiencing the first place in the market, then came the competitor Samsung, Samsung introduced the Galaxy S smartphone which made the apple market

Samsung Galaxy S series is a high-end Android smartphones introduced in June 2010 (Samsung Galaxy S, 2017). The Samsung Galaxy S series are designed to targets a very wide range of consumers ranging from day-to-day usage to industrial standard equipments. The Galaxy S series offered many functionalities and capabilities to appeal to customers in teenagers to early adults age between 14 to 25 as they are mostly technology savvy (Phillips, 2013). For the age group between 26 to 50, Samsung’s target market as a new technology with multifunctional and portable to help access crucial data on the go while offer the ability to communicate with their colleagues and families. Samsung

Mountain View, CA – November 18, 2015 – Qeexo have been developing software that will revolutionize how we interact with our smartphones. This technology developed by Qeexo can enhance the user experience with currently used smartphone devices with just a software upgrade. Almost all smartphones have the hardware capabilities of this functionality, but at Qeexo, they have identified that most Android running flagship smartphones this year would just need this software to utilize Qeexo’s 3D finger sensing technology called “FingerSense”. This provides a new way to tweak your settings and interact on a whole new axis.

The 21st century has given us a whole new way to communicate with other people. We now have mobile phones that can do just about anything. We can make instant calls to anywhere in the world, send e-mails and text messages, and access social media to connect with friends and family. All of these methods of communications are in the palm of our hand. It still costs money to have this luxury but we no longer have to pay per word or minute anymore. Because of the many benefits of cell phones, they have become one of the most relied on pieces of technology ever

Over the last decade, electronic-based companies such as Samsung and Apple have collaborated with cellular-phone carriers, and have studied the average consumer to find endless ways to improve the cellular phone. As a result, the smart phone was born. With their ability to provide users with instant access to communication, entertainment, Internet access, calendar, news, social media, and much more, the smart phone revolutionized and shifted the path of modern technology. In 2006, Apple began this revolution with their release of the iPhone. Being the first proper smart phone, many other companies attempted to mimic the unbeatable features and technology that Apple had included with the iPhone.

My initial goal for observations was to see how peoples body language changed when they saw someone knew, however, on my first day of observations I am noticing that most people walk with their phones in their hands. When people are looking around, and they don’t see someone they know, they are often walking with their heads down, while looking down at their phones, or simply talking on their phones. The people that are talking on their phones, have a comfortable body language and tone. On the other hand, I am noticing two different types of people looking on their phones. Ones who are just scrolling down their emails or social media, constantly looking for something new, and ones who constantly pressing the home bottom looking at an empty screen. One common thing about all the people on the phones, is that they are all looking for a sense of comfort. They’re also looking for something to distract them from making awkward face contact.

Samsung products range from mobile devices, TV, audio and video, home appliances, cameras, PC and peripherals and print solutions (Samsung 2014). This essay will predominantly look closely at Samsung’s mobile phones market.

users may control their radio and Bluetooth systems just by waving his/her hand in the air7

PRODUCT RELATED ATTRIBUTES Functional Benefits                   Thumbwheel Trackpad 3G enabled Push mail QWERTY Key Pad Virtual real-time communication BlackBerry Messenger Application World GPRS Secured encrypted mail Mobile Voice System Browser BlackBerry OS7 Social Networking Tethered Modem Camera and Video Recording Music on BlackBerry BlackBerry MediaSync

For many years, there has been many ways to communicate, whether it is from smoke, animals, Telegraph, radios and telephones, the cellphone is the best way to communicate. Throughout generations, there has been many improvements and changes made to the cellphone that made it possible for the cellphone to replace computers and cameras. Nowadays cellphones such as iPhone and Android are not only used for texting and calling, they are now used for video calling, browsing the internet, taking pictures and much more.