Marketing Mix for Sri Lankan Tea

“This was the routine of the old China trade. These were the commodities traditionally brought to China and traditionally carried away. And at the heart of the trade was tea. It came from no other place. India did not then produce any, nor Ceylon, Java, or Formosa; Japan was inaccessible; the world perforce drank China teas. Above all, the English drank them” (17).

how to process and grow tea or it would be useless to get the thousands of

- First in its market to brew its tea from tea leaves as opposed to artificial powders.

The marketing mix is the general phrase used to describe the different kinds of choices organisations have to make in the whole process of bringing a product or service to the market...

Tea became a mainstream drink in Asia around 100 BCE. It then became a mainstream drink in Europe around 1610 CE.

Saberi, H. (2010). Tea Comes to the West. In Tea:A Global History. [Adobe Digital Editions Version]. Retrieved from http://site.ebrary.com/

The Tea that reach America from china inspired new addictions, new trade connections and new forms of luxury, new social critiques and simmering provincial inferiority. Many caffeinated drinks had come before the tea however this was a new drink to the English-speaking world. Nevertheless, this drink did not come without its own problems (50).

The origins of tea are rooted in China (Food Timeline). According to legend, the beneficial properties of tea were first discovered by the Emperor Shen Nung in the year 2737 B.C. He drank only boiled water for hygienic purposes, and one day while he drank a breeze rustled the branches of a tree and a few leaves fell into his cup. Creating the first cup of tea. It is challenging to know whether or not the emperor was real or just a part of the spiritual and cultural development of ancient China. China was not unified as an empire until the third century, so it is unlikely emperors existed back then. One thing that is known is that tea was popular in China thousands of years ago. The first written reference of tea is in the third century B.C. A famous surgeon recommended the beverage to patients to increase concentration and alertness. Tea was first written as “tu” in ancient texts. This caused a good deal of confusion because the same Chinese character was used for both tea and Chinese sow thistles. Between 206 B.C. and A.D. 220 a Han Dynasty emperor ruled that when referring to tea, the characters should be pronounced as “cha”. From here on, tracing tea’s history became easier because tea acquired its own individual character (Food Timeline).

Tea became popular for British royalty because of Catherine of Braganza. Catherine was a devout tea drinker and married Charles II. With that marriage came a dowry that included a chest of tea. This was popular with upper class England because

According to an article from ‘Supply & Demand Chain Executive’ written by (DelMonte, 2007) states what is the marketing mix: “is putting the right product in the right place, at the right price, at the right time.’ The marketing mix is an implement which is needed and it is much utilized in today’s working industries for managers to evaluate business targets such as sales and company’s profits, and also to assist in order to meet consumer needs effectively. It purposes is to satisfy the customer as well as the seller by using the marketing mix tool. The marketing is known as the ‘4Ps’, and it is made up of: place, product, promotion and price.

The marketing mix concept often referred to as the “4Ps” (McCarthy, 1964), as a means of translating marketing planning into practice (Bennett, 1997) is one of the fundamental concepts of marketing theory. Marketing mix is not a scientific theory, but merely a conceptual framework that identifies thee principal

The marketing mix is a combination of 4 P’s (product, price, place and promotion) that should be used in conjunction with each other to ensure a competitive edge over other companies. ‘The marketing mix is designed to produce mutually satisfying exchanges with a target market’.

Knowing Chinese tea culture thoroughly is a wise way for people to explore the Chinese society and culture. As a traditional drink, it has been planted and consumed for over five thousands years. The climate of China is perfect for growing tea, which leads to large quantities and good quality of tea. According to the line diagram, “Dynamics of manufacture of tea in China, thousand tons” there were about 1,200 thousands tons of tea manufactured in 2008, which made China the biggest tea manufacture country in the world. As we can see, tea has a special position in Chinese society. Due to its popularity, Chinese tea gradually raises international interest, and leads China to be a more influential country in the

Setting the right marketing mix for the product or service means that it including all of the important bases in marketing strategy. The marketing mix is generally established as the use and requirement of the 4P’s which is describing the strategic position of a product in the marketplace. One version of the beginning of the marketing mix starts in 1948 when James Culliton said that a marketing decision should be a result of something related to a methods and he described the marketing manager as a “mixer of ingredients”.

Attention getter: In the East tea has always been looked at as playing a major role in having good health, happiness, and wisdom, and it has now begun to gain more attention from researchers here in the West.