Marketing Mix in the Technology Industry

14998 Words Jan 11th, 2018 60 Pages
Marketing Mix in Technology Industry
Celina Kopp
BSc (Hons) Business Management
Contents
TOC o "1-3" h z u HYPERLINK l "_Toc323986502"Executive Summary PAGEREF _Toc323986502 h 3
HYPERLINK l "_Toc323986503"Chapter 1 Introduction PAGEREF _Toc323986503 h 4
HYPERLINK l "_Toc323986504"1.1 Background PAGEREF _Toc323986504 h 4
HYPERLINK l "_Toc323986505"1.2 Objectives PAGEREF _Toc323986505 h 4
HYPERLINK l "_Toc323986506"1.3 Aim PAGEREF _Toc323986506 h 5
HYPERLINK l "_Toc323986507"1.4 Personal Statement PAGEREF _Toc323986507 h 5
HYPERLINK l "_Toc323986508"1.5 Research Purpose PAGEREF _Toc323986508 h 8
HYPERLINK l "_Toc323986509"1.6 Research Questions PAGEREF _Toc323986509 h 8
HYPERLINK l "_Toc323986510"1.7 Significance of the Study PAGEREF _Toc323986510 h 9
HYPERLINK l "_Toc323986511"Chapter 2 Literature Review PAGEREF _Toc323986511 h 10
HYPERLINK l "_Toc323986512"2.1 Marketing Mix Elements PAGEREF _Toc323986512 h 10
HYPERLINK l "_Toc323986513"2.1.1 Product PAGEREF _Toc323986513 h 11
HYPERLINK l "_Toc323986514"2.1.1.1 Element Implemented PAGEREF _Toc323986514 h 12
HYPERLINK l "_Toc323986515"2.1.2 Place PAGEREF _Toc323986515 h 12
HYPERLINK l "_Toc323986516"2.1.2.1 Place Element Influence on Marketing Strategy PAGEREF _Toc323986516 h 12
HYPERLINK l "_Toc323986517"2.1.2.2 Element Implemented PAGEREF _Toc323986517 h 13
HYPERLINK l "_Toc323986518"2.1.3 Promotions PAGEREF _Toc323986518 h 13
HYPERLINK l "_Toc323986519"2.1.3.1 Promotion Element Influence on Marketing…
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