Marketing Mix of Add Gel Pens Ltd

research on Marketing Mix of NTV International Television channel ltd” Submitted To: Dr.AHM Ehsanul Huda Chowdhury Course Instructor Course: Marketing Research Section-A BBA Program Submitted By: Shanta Sanjida Islam ID: 08-10331-1 ---------- Submission Date: 10/04/2012 ---------- Marketing Research Report on “Marketing Mix of…

Marketing Mix Paper The marketing mix is probably the most famous phrase in marketing. According to Wikipedia.com, the marketing mix approach to marketing is a model of crafting and implementing marketing strategies. It stresses the "mixing" or blending of various factors in such a way that both organizational and consumer (target markets) objectives are attained (Wikipedia). "The elements are the marketing 'tactics '. Also known as the 'four Ps ', the marketing mix elements are price, place…

analysis and marketing mix analysis. In terms of the marketing mix, as an important concept in the subject of business studies, it refers to “a balance between the four main elements of marketing [is] needed to carry out the marketing strategy. It consists of the ‘4ps’: product, price, promotion and place” (Marcousé and Surridge et al., 2011:141). Firms can build an effective marketing strategy by using the marketing mix as a tool, and it is possible that business will fail if the marketing mix is not…

Executive Summary A ball pen is a very popular writing instrument in Bangladesh. Matador Ball pen Industries is one of the largest ball pen manufacturer in Bangladesh Established in 1998. We are proud to say that we are the largest Disposable Pen maker in ASIA having a capacity of making 1 million Disposable pens per day. Apart from disposable pens, we make refillable ball pen and gel pen with various ball diameters and ink colors to meet our customers' requirements. Matador has created an uncontested…

What is the marketing mix? Marketing mix is originating from the single P (price) of microeconomic theory (Chong, 2003). Marketing mix is not a scientific theory, but merely a conceptual framework that identifies thee principal decision making managers make in configuring their offerings to suit consumers’ needs. The tools can be used to develop both long-term strategies and short-term tactical programs (Palmer 2004). As Drucker puts it “The aim of marketing is to know and understand the customer…

Marketing Mix MKT 421 Marketing Introduction Companies today try their best to continue to keep up with the changes of services, products and technology. Companies rely on their abilities in marketing to keep consumers interested in their products and services. The success of a company may rely on the company’s marketing performance. Marketing planning starts by thinking of the targeted audience needs, strategies, and the development of the products and or service needed. Developing…

Marketing Mix Decisions IE 153—WSWX Marketing Mix The term “marketing mix” became popularized after Neil H. Borden published his 1964 article, “The Concept of the Marketing Mix”. Borden began using the term in his teaching in the late 1940’s after James Culliton had described the marketing manager as a “mixer of ingredients”. The ingredients in Borden’s marketing mix included product The Marketing Mix planning, pricing, branding, distribution channels, personal selling, Source: http://www…

indebted to Ms. Malvika Mago for her constant support guidance and inspiration in completion of the program and preparation of this document. Our sincere thanks for giving me invaluable suggestion. We are also grateful to other employee of reynolds pen for their encouragement and help. We would like to express our sincere gratitude to reynolds for giving us an opportunity to complete our project. last but not the least; we would like to thank our parents and friends for their moral support throughout…

The promotional mix is one of the four sections of the marketing mix, which is in the marketing plan. The marketing mix consists of product, place (distribution), price and promotion. The promotional mix has several components to it, which include advertising, public relations, sales promotion, personal selling, and, in this day and age, social media. The most important concept to learn about the promotional mix is that, no matter how good the product, the price, or the distribution of a good or…

In The cutting edge world of marketing dated back in the late 1950s, the four Ps were called the marketing mix, meaning that a marketing plan is a mix of four components. A company who has adopted 4P approach focuses on product, whereas company who has adopted the value approach focuses on value to the consumer. One of other marketing mix is the Value approach. This approach concentrates on delivering value to the consumers or customers, the 4Ps approach is evidently concentrated not on customers…