Marketing Mix of Ea Sports

Video games have been around for many years and so has competitive gaming. The first video game was created around 1970 and was Pong. Pong required one or two players to play. The players would play next to each other and the game required both players to move the courser to the ball and knock in to the other player’s side. Pong was the first competitive video game because you could play with another person. The video game industry now is a very big market and is suspected to be an 86 billion dollar industry in 2016 (A Classification Of Business Models In Video Game Industry). For the past couple of years video competitions have gotten really popular and now there is a franchise called eSports that hosts gaming competitions in big areas. “The past several year’s eSports have seen meteoric growth in dozens of markets, attracting tens of millions of viewers each year in the United States, alone” (Hollist). Esports is made up of many different games and each game has different teams that specialize in the game that they are competing in. E-Sports 89 million viewers in 2014 and is suspected to grow to 145 million in 2017. ("Red Bull Media Readies ESports Studio for Prime Time."). Competitive gaming should be recognized as a sport because each team has a sponsor. The sponsors pay for all associated costs of the player’s gaming including, but not limited to, plane tickets, hotel rooms, and food. In return the teams have to wear the

After the acquisition of EB Games, GameStop rose as the leading video game retailer in its industry. In an effort to sustain their position, GameStop will have to tackle several technological and sociocultural issues that have arisen from its competitive environment. The strategic objective we wish to accomplish in this analysis is to formulate a viable strategy that will continue GameStop’s growth in the industry to remain as the go to video gaming store for the video gaming enthusiast.

Major marketing strategies used by Steve Madden Ltd. To grow the brand and organization include market research and a best-cost provider strategy. Some of the specific methods that the Steve Madden Ltd. Corporation uses to further this strategy include “The Four P’s”. This framework is used to develop the company by focusing on product features, effects of pricing, place of sale, and promotions of merchandise (Wambua, 2015). Steve Madden Ltd. utilizes this thought process to identify specific people groups to focus product marketing towards. These diverse groups of customers are marketed differently through various trademarks and variations of products within the enterprise. A few of these include, Steve Madden, Betsey Johnson, Madden Girl, Stevies, Report, Dolce Vita, MadLove, and Blondo (S&P Global Market Intelligence, 2016).

They reached an all time high sales and revenues in 1995 of $20 million; however their profit margin decreased to 4.27%.

In addition, the graphic if you played the previous madden you can see how they improve into eye catching graphic. The start of the game you have play as the Atlanta Falcon and try to repeat history and go against the New England Patriot. When you look at the graphic you can see how EA took their time to get flawless graphic. Once the game starts you can see the shine off the players helmets when the lights hit it. Another thing that stuck out was when the referees are on the field calling the penalties you can see the improve lifelike graphics. Also the uniforms have jumped out at me as well. Looking at the neon green of the Seahawks jersey and the lively orange the broncos wear on the field shows they put a lot of time and patience behind the graphic.

Net income on the income statement: $2,377,000,000 ($5.37 per share), which is an increase of 15% compared to 2014.

Revenue: Net sales between years 6 and 7 demonstrate a 33.3% increase or an increase in approximately $1.5 million.

In the latest figures released for the third fiscal quarter of 2016, Net sales increased 1.1% to $5.00 billion from $4.95 billion in the prior year's third quarter. This was the Company's 35th consecutive quarter of positive same-store sales with a 1.7% increase on a constant currency basis.

Marketing plans and strategies are an important part of almost any business today. One of the biggest industries marketing plans have benefited and changed in a number of different ways is the sports industry. The development of the sports marketing industry has led companies to invest millions of dollars to have their product associated with specific teams, players, and sporting events attempting to connect with consumer and create profit for both parties involved. The money involved in sports marketing calls for these sponsorships and endorsement decisions to be made both strategically and confidently. After researching the sports industry from a business perspective the importance of marketing decisions is

Games and business have turned out to be everlastingly connected, even in school, which is apparently played by "beginners" and not "experts," in spite of the way that the mentors and athletic chiefs make as much as their partners in the expert alliances. From games on TV to sponsorships to naming rights on stadiums, the historical backdrop of the matter of games uncovers that business attached itself to games increasingly in the last 50% of the twentieth century, truly increase in the 1970's and

The ultimate goal of marketing is to become a household name, meaning that a product should be well known to everyone. Sports marketing has the same goal, except the product is associated with sports such as sports clothing, teams, or sports drinks. In an article titled “Career and Professional Development: Sports Marketing,” contributors describe the general classification of a sports marketer. The article explains that a sports marketer generally stays at the same level throughout his/her career due to its high satisfaction. Alexandru Mihai writes in his article “The Strategic Sport Marketing Planning Process” that there are certain steps a sports marketer needs to take in order to have success. A few of these steps include

Traditional marketing and Sport Marketing have similarities and differences. Being able to understand the similarities and differences would help someone comprehend both principles. Both principles share the Marketing Mix or 4P’s of marketing. The 4P’s are product (or service), place, price, and promotion. As defined by McCarthy and Perreault (1988), the marketing mix refers to the controllable variables the company puts together to satisfy a target group. I will explain the differences of the 4ps in traditional marketing and sports marketing.

The overall 8 percent growth in sales and revenues were accomplished in a year when end markets in the United States were weak. Considering that North American dealers took machine inventories down $1.1 billion in 2007, the sales story is even more impressive. For the year, sales and revenues increased $3.441 billion —$1.271 billion from higher sales volume including $775 million from the acquisition of Progress Rail, $932 million from improved price realization, $890 million

The first level removed from EA Games is the small gaming company. Moonpod Games ( http://www.moonpod.com/), a company made up of a small but skilled group of game makers who previously worked under different companies making other games (some well known, some more obscure), is a good representative of this kind of game producer.

Sports' marketing is a comparatively new field and dimension within the broad concept of marketing. It is continuously evolving and changing today as society combats the free market to decide the legal and ethical limitations of business today. It is significant to note that this discipline within marketing is not clearly defined. Sports today use corporate sponsorships and television money in order to contend and pay for top quality athletes. Those companies use teams, leagues, colleges, and individuals to make a distinction between their products in a very aggressive business environment. What makes up sports marketing to one person could be considered selling out to another. The business world keeps pushing to find a competitive advantage and the sports world has in general welcomed the money offered (Weikel, n.d.).