Marketing Mix of Haeir

18481 Words74 Pages
A
REPORT
ON
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“MARKETING MIX MAPPING FOR HAIER IN REFRIGERATORS, WASHING MACHINES AND AIR CONDITIONERS SEGMENT”

SUBMITTED BY
ROSHAN KUMAR CHOUBEY
ENROLLMENT NO: 07BS3117
BATCH OF 2009

A
REPORT
ON

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MARKETING MIX MAPPING FOR HAIER IN REFRIGERATORS, WASHING MACHINES AND AIR CONDITIONERS SEGMENT”

By
ROSHAN KUMAR CHOUBEY

A Report Submitted In Partial Fulfillment Of The Requirements Of MBA Program

Distribution List: * Prof. Rajesh Rout
(Faculty Guide) * Mr. Ashish Mohanta
(Company Guide)

CONTENTS: SERIALNO. | CONTENTS | PAGE NO. | 1. | ABSTRACT | 7 | 2. | INTRODUCTION:
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Fully automatic top load washing machine features mapping 54 4. Fully automatic front load capacity mapping 58
AIR CONDITIONERS 1. Windows air conditioners capacity mapping 58 2. Windows air conditioners(less than 1 ton) features mapping 59 3. Windows air conditioners( 1 ton) features mapping 60 4. Windows air conditioners( 1.5 ton) features mapping 61 5. Windows air conditioners( 2 ton) features mapping 62 6. Split air conditioners capacity mapping 63 7. Split air conditioners(less than 1 ton) features mapping 64 8. Split air conditioners(1 ton) features mapping 65 9. Split air conditioners(1.5 ton) features mapping 66 10. Split air conditioners(2 ton) features mapping 67
PLACE
1. Competitors presence in Orissa 68 2. Brand wise major dealers mapping 70 3. Service mapping for Orissa market 71
PROMOTION
1. BTL activities of all brands 82

Acknowledgements
I am extremely grateful to Mr. Prabir Panda, branch manager, Haier Appliances Bhubaneswar, for helping me and providing me with me useful information. By interacting with him, I learnt few facets of professional management in the consumer durable industry and I am sure the knowledge imparted will go in a long way in enriching my career.
I wish to acknowledge my indebtedness to my project guide Mr. Ashish Mohanta, management executive, Haier appliances and my

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