Marketing Mix of Macbook Pro

In today’s society, consumers are looking for a product that is willing to do it all. A product must fit both professional and personal needs. There are many products out there but three of the most common include, Apple’s Macbook Pro, Apple’s Iphone 6, and Microsoft’s Surface Pro 3. All three of these devices have their advantages and disadvantages, but the one I feel is the greatest buy is the Mac Book Pro by Apple. It is important to compare the similarities and difference of all three of the popular devices.

Sales - Apple has a specific functional area based on sales. The sales department of a business handles how the products will be sold and helping customers find a suitable product for their needs. They organise sales promotions (or advertising), respond to customer enquiries about their products, and negotiate discounts for customers; which enhances customer satisfaction and keeping customer records up to date. E.g. Apple found that distributing their phones to sell at other shops would broaden their market and create a lot of word of mouth which would be essential to the growth of the business. The shops they distribute the phones to always try to find ways to discount their customers which always creates customer satisfaction.

By making their products differentiated from the competition, Apple can establish their own price. Apple believes that people will pay some more money if they know that what they are buying is better and more reliable. That is also the reason why Apple sells the same products all over the world, making no selection or differentiation depending on where the market takes place. The high costs of Apple’s products are the one of the reasons why Apple Inc. preferred to be

In the beginning we would see celebrities staring in their commercials, using the latest products but now Apple is taking their products and fitting them into average everyday lives. Though the top celebrities are still seen with Apple products such as the iPhone and MacBook Pro; which is always going to be a big marketing perk for the company. Apple is now focusing on creating their products for the average person, they focus on art, photography, video camera, music, etc. The online Apple store gives consumers a chance to compare old products to newer devices. It allows people to learn about their products using videos and magnification to see the new retina displays on their computers “whatever you can imagine, you can bring to life with Apple products. Because when you start with amazing products, you can create amazing things.” (Apple.com). Having a device at the tip of your hands that allows you to create amazing things is what makes Apple so unique. Being different gives the company its idea of being

Computers are rapidly becoming a piece of everyone’s daily routine. Computer technology is practically undeniable whenever it comes to work, entertainment or education. There is a never ending argument as to whether Macs are better than personal computers. Whether for social networking, gaming or work, consumers should look at the following reasons to purchase a Mac book pro.

Apple Inc. designs, manufactures, and markets personal computers, mobile communication devices, and portable digital music and video players and sells a variety of related software, services, peripherals, and networking solutions. The Company sells its products worldwide through its online stores, its retail stores, its direct sales force, and third-party wholesalers, resellers, and value-added resellers. (Source: Company Form 10-K)

In addition to selling itÕs products directly to consumers thru their website, Apple utilizes third-party wholesalers, resellers, and value-added resellers. Apple also runs a retail division, with 165 retails stores in operation at the end of FY2006.

When shopping for a computer, one can look at the cost and compare it to other models. For instance, individuals usually have less to spend than organizations. The HP Envy model is adequate for companies looking for greater processing power (Intel Turbo Boost) (“HP Pavilion HPE,” 2011). The Dell Studio model is a little expensive; however, this model is adequate for small business and organizations. Similarly, the HP Companies looking for attractiveness will find the MacBook’s unique design quite appealing. Overall, these three models range in price from $649.99 to $1300.00, they are high end products known for quality and

Stephen Woziniak and Steve Jobs founded Apple Computer in 1976, which was called the Apple I, then in year 1978 just two years after, Apple II was introduced. More than 10,000 units were sold which relatively was a success, Macintosh (Mac), which dramatically change personal computer. iMac, iBook, iPod, iPad, iPhone, and other come from the lineage of Apple.

This paper comprehensively describes the marketing plan of a charismatic organization Apple Inc. The main focus of the paper is to describe the most important marketing strategies which Apple has espoused from the date of its emergence and different challenges which it has faced from time to time. The paper begins with an introduction to the organization. Apple Inc. is an American MNC; engaged in the business of developing and marketing of IT products. Apple has expanded its business operations all over the world. Every product which Apple introduces has its own target market; it develops marketing plan and strategies for each of its products separately (Apple, 2012). Apple's strengths include strong brand image, financial strength, product and process design, and highly efficient operations management while high prices and inability of up gradation of some products are its main weaknesses. Apple has threats from its competitors, increasing costs, and economic situations but has greater opportunities in entering new markets, making strategic alliances, and bringing innovations through efficient R&D. Before entering new markets, Apple has to analyze the business environment through sensitivity analysis, and then decide a framework for the future strategies.

Apple profits is not generated from physical goods but from royalties of intellectual property like patent. It is similar to other giant technology companies such as Google, Yahoo, Microsoft, Amazon, and Hewlett-Packard. It allows them to move their profits very easy to their subsidiaries in the lower tax jurisdiction, since their products are downloadable and can be sold from anywhere around the world. They don’t need a physical store or

Apple Computers was in need of a new retailing strategy and a more widespread adoption of its products. The 2005 annual report mentions that “One of the goals of the retail initiative is to bring new customers to the Company and expand its installed base through sales to computer users who currently do not own a Macintosh computer and first time personal computer buyers.” As a result, Apple has undertaken store based retailing with heavy emphasis on making the customer test the products first hand before purchasing a product. A visit to the Apple Store shows that they have a combination of a free flow layout and a loop layout. According to the company “this helps to guide a consumer’s

Diversity in products and their prices helps Apple remain an inelastic company, regarding their demand. If a price rises for one of their products, there is sure to be another product that moves into that previous product’s price range that is still comparable in design and quality. There will always be people to buy the more expensive items not only because of Apple’s positive brand recognition and loyalty, but because Apple consistently produces quality and innovative products; including, if Apple finds a defect or fault, they fix the problem for free or replace the product altogether.

The Apple Store, Regent Street, London, UK, is part of a chain of retail stores owned and operated by Apple Inc., dealing in computers and consumer electronics. As of April 2008, Apple has opened 209 stores, including 181 in 37 US states, 15 in the UK (14 in England, 1 in Scotland), seven in Japan, and 4 in Canada. Recently, Apple opened its first store in continental Europe, in Rome in Italy. In 2008, Apple will be opening 3 Australian stores, 1 located in Melbourne and 2 in Sydney. This store is the first Apple Store in Europe. It opened in autumn 2004

This report will identify the positioning of Apple’s notebook product line ‘MacBook’ to its relative competition by the use of marketing concepts such as; segmentation marketing, target marketing, buyer behaviour, product strategy and how the company has enhanced the product over the years.