Marketing Mix of Nike

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------------------------------------------------- Vertical integration From Wikipedia, the free encyclopedia | This article needs additional citations for verification. Please help improve this article by adding reliable references. Unsourced material may be challenged and removed. (March 2010) | A diagram illustrating vertical integration and contrasting it with horizontal integration. In microeconomics and management, the termvertical integration describes a style ofmanagement control. Vertically integrated companies in a supply chain are united through a common owner. Usually each member of the supply chain produces a different product or (market-specific) service, and the products combine to satisfy a common need. It is…show more content…
The company also focused heavily on developing talent internally from the bottom up, rather than importing it from other companies.[1] Later on, Carnegie even established an institute of higher learning to teach the steel processes to the next generation. [edit]American Apparel American Apparel is a fashion retailer and manufacturer that actually advertises itself as a vertically integrated industrial company.[2][3] The brand is based in downtown Los Angeles, where from a single building they control the dyeing, finishing, designing, sewing, cutting, marketing and distribution of the company 's product.[3][4][5] The company shoots and distributes its own advertisements, often using its own employees as subjects.[2][6] It also owns and operates each of its retail locations as opposed tofranchising.[7] According to the management, the vertically integrated model allows the company to design, cut, distribute and sell an item globally in the span of a week.[8] The original founder Dov Charney has remained the majority shareholder and CEO.[9] Since the company controls both the production and distribution of its product, it is an example of a balanced vertically integratedcorporation. [edit]Oil industry Oil companies, both multinational (such as ExxonMobil, Royal Dutch Shell, ConocoPhillips or BP) and national (e.g. Petronas) often adopt a vertically integrated structure. This means that they are active along the entire supply chain from
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