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Marketing Mix of Shampoo

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Product BaWang Man’s Anit-hair Fall Shampoo Introduction The BaWang Man’s Anti-hair Fall Shampoo combines ancient Chinese wisdom with modern pharmacology and biotechnology to bring optimum hair care results to consumers. And this is effective to prevent the hair fall problem. Market Segmentation 1. Demographic segmentation Age: Over 30 years old Gender: Male Income: Middle income level Race: Chinese??? 2. Psychographic segmentation - Lifestyle The people who trust Chinese herbs more than western medicine and avoiding chemical products. 3. Behavioral segmentation - Benefit The customers can prevent hair fall after used this shampoo. They can have greater confidence and better image since he would not …show more content…

There are 3 effects after used this product: 1) The Liquid Diamond Effect, 2) The Cashmere Shine Effect and 3) The Amino Supply Effect. Market Segmentation Demographic segmentation Age: 20 - 40 years old Gender: Mainly focus on female Psychographic segmentation - Lifestyle Fashionable people (Individual look and style) Job nature (for example, model, they need to dye or perm their hair often) Behavioral segmentation - Benefit The customers can have better quality of hair after they use this shampoo even after they dye or perm their hair. Also, their hair would be deeply moistened after used. Therefore, they can have soft and silky and nice smell hair. User status: potential users, heavy users Target customer Mainly focus on female From teenage to women (17-40) Asian 4Ps 1. Product Then, I will talk about the Vidal Sassoon New Diamond Shine Deep Moisturizing Shampoo. The core benefit: customer can have deeply moisturizes and nourishes hair. For the actual product, VS’s package uses red color for the brand. Red color is easier to attract people’s attention than the other color. Also, there is a sticker on the bottle, this can give a perception to customer after they use the product. The special feature of this product is the revolutionary

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