Product BaWang Man’s Anit-hair Fall Shampoo Introduction The BaWang Man’s Anti-hair Fall Shampoo combines ancient Chinese wisdom with modern pharmacology and biotechnology to bring optimum hair care results to consumers. And this is effective to prevent the hair fall problem. Market Segmentation 1. Demographic segmentation Age: Over 30 years old Gender: Male Income: Middle income level Race: Chinese??? 2. Psychographic segmentation - Lifestyle The people who trust Chinese herbs more than western medicine and avoiding chemical products. 3. Behavioral segmentation - Benefit The customers can prevent hair fall after used this shampoo. They can have greater confidence and better image since he would not …show more content…
There are 3 effects after used this product: 1) The Liquid Diamond Effect, 2) The Cashmere Shine Effect and 3) The Amino Supply Effect. Market Segmentation Demographic segmentation Age: 20 - 40 years old Gender: Mainly focus on female Psychographic segmentation - Lifestyle Fashionable people (Individual look and style) Job nature (for example, model, they need to dye or perm their hair often) Behavioral segmentation - Benefit The customers can have better quality of hair after they use this shampoo even after they dye or perm their hair. Also, their hair would be deeply moistened after used. Therefore, they can have soft and silky and nice smell hair. User status: potential users, heavy users Target customer Mainly focus on female From teenage to women (17-40) Asian 4Ps 1. Product Then, I will talk about the Vidal Sassoon New Diamond Shine Deep Moisturizing Shampoo. The core benefit: customer can have deeply moisturizes and nourishes hair. For the actual product, VS’s package uses red color for the brand. Red color is easier to attract people’s attention than the other color. Also, there is a sticker on the bottle, this can give a perception to customer after they use the product. The special feature of this product is the revolutionary
4.Medicated shampoos are often stronger than other shampoos, so clients may need to alternate their use with acid-balance shampoos to keep the hair and scalp healthy.
The Moisturizing Black Soap Shampoo is currently placed in the Decline stage of the product life cycle. This stage is always characterized by a shrinking market, something that is observed with the shampoo ("Product Life Cycle Stages", 2017). The product has experienced a consistent decline in the number of sales going by the number of units sold in each quarter. This is something that has led to a decrease in the amount of revenue collected and a loss of market share from 3.8% in 2015 to 2.8% in 2016 (PRODUCT REPORT FOR ALIKAY NATURALS MOISTURIZING BLACK SOAP SHAMPOO, 2017). All these have occurred in a steady manner that gives indication of the general decline of the shampoo. From the survey conducted on the customers of the shampoo,
The density of the hair makes it less prone to frizzing and allows the curls to last longer. The hair is naturally shiny, which is what many women love it and it makes them look more stylish, beautiful and happier!
It might interest us to know that they market other devices in the internet that should give more significant benefits when it comes to restoring the physical appearance and health of the hair.
By adding it to shampoos and conditioners it can also make your hair look shiny and healthy
Imagine finding a product that actually produces the results promised. The fact is that there are literally millions of hair care products on the market. It is very difficult to separate the fact from fiction in the hair care department. Women would like to know if a hair care product lives up to the claims before purchasing to save money. Well, in a recent article that appeared in Bustle, a woman's curiosity got the best of her. She decided to test the Wen by Chaz Cleansing Conditioner on her hair and share it with Bustle readers. Her results are the real facts and honest facts concering the Wen by Chaz Cleansing Conditioner.
Additionally, it improves blood flow in the scalp which promotes hair development. It starts depositing within the body. These luxury oils should be great--but you shouldn't feel they're necessary to earn a good Beldi soap.
The job of a hairstylist is to create, develop, and enhance client’s personal appearance. However, it is not all about beauty, you have to be able to interact good with the costumers. Being a hairdresser, your job is to shampoo, cut, colour, and style a client’s hair. While you do all this, it is your duty to advertise some products and recommend what
It makes hair roots look more vibrant and helps to balance the sebaceous gland secretions.
In the fall of my junior year, while attending a Wella hair product education class, I discovered that I could combine my love of cosmetology and my interest in chemistry by becoming a cosmetic chemist. Over the past two years my passion for cosmetology has grown. I believe that I will always be involved in cosmetology in some capacity. By attending a cosmetology program I have been given a good foundation in the cosmetic chemistry field. In order to formulate successful products one needs to do a lot more than understand product formulation. One needs to consider the structure of the hair, what the product will do to strengthen the cortex, how it will affect the color under the hair’s cuticle. I see my cosmetology education as a unique tool that help me along the way to reach my
Hopefully, it will give you the confidence and skills to eventually broaden creative options for your hair in a healthy way, and allow you to wear your hair freely whenever you wish.
As a marketer, it is essential to understand the customer-driven marketing strategy to create values for target customers. A market segmentation is a process that analysis markets into specific target consumers by their characteristics and behaviours. This will help marketers to identify the target consumer which is suitable for the product. There are four substantial segmentations which consist; segmenting consumer markets, business markets, international markets and requirements for effective segmentation. The main focused would be segmenting consumer market and appropriate use for targeting consumers with the case study of Boost Juice.
(1)Geographic segmentation is based on geographic location, such as region, state, or city. (2)Demographic segmentation are statistics that describe the population such as age, gender, race, ethnicity, income, education, occupation, social class, life cycle state, and house hold size. (3)Psychographic segmentation are linked closely with demographic includes lifestyles, values, attitudes, interests, and opinions. (4)Behavioral segmentation used to identify clusters of consumers who seek the same product benefits or who use or consume the product in similar fashion (Lascu & Clow, 2012).
Irrespective of the type of hair you are born with, follow these 5 tips and see the results yourself: healthy and luxurious hair.
It increases the supply of nutrients to hair follicles and also prevents the shrinkage of hair follicles. This helps in preventing hair loss and promotes hair re growth. Minoxidil helps in opening up the potassium channels. This has been found for preventing hair loss in males and females.