Marketing Model Of Alibaba

Nowadays, high-speed development of the technology has changed the daily life and the computer and the Internet have become the mainstream in China markets. The expansion of the Internet rapidly leads the e-commence to develop and change the operation way of Chinese business. At present, there are many people who want to start-up a business on their own. Ma seizes the opportunity to establish a great stage ‘Alibaba’ for

Alibaba is an e-commerce giant whose primary focus is to help small businesses grow by helping with their information technology needs. They provide services through a “business-to-business” platform that connects small businesses with overseas suppliers. The Taobao division within Alibaba also consist of a business-to-customer set up. Alibaba has "a 15-node cluster dedicated to processing sorts of business data dumped out of database, and joining them together. This data will then be fed into iSearch, their vertical search engine. Each node has 8 cores, 16G RAM and 1.4T storage", (Matteson, 2014). Alibaba uses this cloud based technology to service its clients at a very high level. The biggest competitor of Alibaba, is Amazon, who uses information systems like TPS. Alibaba has five different websites that are designed for specific purposes, helping it to maintain its competitive advantage. Alibaba has significantly more of the China market cornered, than Amazon has of the United States. Any business that uses cloud based technology runs the risk of loss or theft of proprietary information, increased incidents of clients taking their business elsewhere due to perceived vulnerabilities of that system, and loss of control over users that are performing actions that the companies have no knowledge

Consumer to consumer e-commerce industry is a worldwide stage for any purchaser or customer. While most income originates from colossal number of exchanges, they increase enough from ads, auctions, reviews and so forth. Samples of such e-business incorporate Amazon, Etsy, Craigslist, Kickstarter, Taobao and so forth.

The Alibaba group has thrived in the Chinese e-commerce sector from its inception in 1998. They currently account for over 70% of online shopping in China and delivered annual revenues of $636 million in the 12month period ending June 2009 (case p1-2). Alibaba’s successes are due to multiple factors that have allowed them to create corporate advantage, and thus establish market leadership in China (Case p1). The configuration and coordination of Alibaba’s

Founded just before the turn of the millennium in Hangzhou, China, Alibaba Group has to date become the largest online retail website worldwide in the planet, its total transactions surpassing the sum of both Amazon and eBay’s (Erickson, 2013). The report explains its business and operation model and market strategy, before moving to explore the reasons for Alibaba Group’s success such as its established market share in the large market of Mainland China and its efforts to promote the perception of the reliability and security of e-commerce. Comprising of its future plans in logistics improvement, expansion into developing nations, integration with social networks, venture into mobile

Price or Output: The core business includes three e-Commerce websites which are Alibaba, Taobao and Tmall, which can connect and cover multi ranges of buyers and sellers and Allibaba serves as a middleman and collect annual fees, deposit or commission fees from merchants for their transactions. Therefore, it focuses more on price as it does not contribute products or manage warehouse. It attracts customers by offer best price and opportunity of for venture.

Alibaba is one of the biggest e-commerce companies in China that is founded by Jack Ma in 1999. Alibaba has changed the way of international business model, which is innovated and specialized by information technology. In this essay, it will be discussed that why was Alibaba a game changer, what were the conditions at that time that made it possible for succeed and why has it had a lasting impact by demonstrating the how the revolution of e-commerce industry in China conducted by Alibaba.

Alibaba is the largest leading e-commerce companies of B2B online retailer in China and it is giving a trading platform that associates worldwide purchasers to huge number of small medium enterprises to conduct business in their network. The market operate by Alibaba

This market is home to more than 50% of the world's population whose internet usage has skyrocketed 248% in recent years. In order to capitalize on this area for growth eBay must develop a strategy and adapt to these markets so they can compete with local competitors such as Taobao and GMarket. Up to now they have not succeeded. In 2000, eBay pulled out of Japan due to high costs and competition with Yahoo!. They purchased Eachnet, a Chinese startup, but failed to properly manage it. Many see eBay's joint venture with Tom Online as Eachnet's failure to compete with Taobao. The joint venture gave Tom Online a 51% stake in Eachnet and control of its management. Critics, including the CEO of Taobao's parent company, Alibaba.com, feel that a major part of eBay's failure is due to their replacement of local management with foreigners. This inability to create a community feeling has become a tremendous hindrance to their attempts at penetrating the Asia Pacific market.

The company eBay began in the living room of Pierre Omidyar in 1995. The company was simply created to connect individuals for the exchanging of goods and services. As a computer programmer, Pierre designed what people referred to as an auction web, connecting millions of people globally through the use of the internet. The growth of eBay was quick and continuous, and today is a biggest global internet business. However, with all of eBay’s success, the company has struggled in Japan, China, and other Asian markets. Yahoo and eBay have both similar and different strategies they use to approach the Asian market. China made a significant move

The customers of Alibaba.com are common the medium and small-size firms. They don’t have the ability or don’t need to build up their own websites. These firms don’t have too many advantages to fight for lower cost and similar all the standards are decided by the Alibaba.com because they only consult and discuss with each other B2B e-platform. The customer has the opportunity to choose the other platform and with the development of B2B websites. They will also be the opportunity to with similar Alibaba.com for more rights. The customer can use buyer power bargain to put the company under stressing which can affects the customer's

For the threats of new entrants to Alibaba is characterized by medium barriers to entry. Nowadays, creating up a small or niche e-commerce business is relatively easy everywhere. Even person only have very limited information technology skills can also create their own website, such as blogger can create a website using “Wordpress” or “Weebly”. Therefore, it is really not difficult for new entrants to enter the market for selling their own products (Sethi 2007, p. 115-116). The most difficult part for new entrants is to gain brand recognition. In the following three points will explain three biggest difficulties of why new e-commerce sites are relatively difficult to beat or take out some market shares from Alibaba.

Alibaba Group Holding Limited is the largest China’s online business organization that gives purchaser-to-customer, business-to-buyer and business-to-business deals administration by means of online interfaces. This website started in 1999 when Jack Ma established the site, with the main objective of providing Chinese industries a major expansion to the outside world. It has its headquarters in Hangzhou, Zhejiang, China. In the year 2012, two of Alibaba’s gateway dealt with 1.1trillion yuan ($170 billion) in sales (Berkeley, 2013). At the shutting time on the date of its first sale of stock (IPO), 19th September, 2014, Alibaba’s reasonable worth was US $231 billion (Baker, Toonkel, Vlastelica, 2014). However, the stock has exchanged down

Alibaba focused on SME’s and became its WTO to help small and medium Enterprises grow. Because the internet was getting well liked by the people of china, Alibaba became known to be the largest online business to business trading platform for the small businesses. Their products and services included electronics, apparel, auto and transportation 's, electronic payment services, logistics operations, etc. 1688.com, was their chinese portal that offered domestic business to business trade internally in China. AliExpress.com, was their transaction based reati website that gave buyers the opportunities to buy small goods at a wholesale prices.. With their operations based in China, although it has grown to be a global organizational platform, it focused on china as their main target.

Even thought Alibaba has involved in diverse business fields, it is still planning to expand its business range, such as