Marketing Model Of Alibaba

This shows an unexpected approach in comparison to different US retailers that utilize E-Commerce passages in China to start their development of the organization (Bailey,

The Alibaba group has thrived in the Chinese e-commerce sector from its inception in 1998. They currently account for over 70% of online shopping in China and delivered annual revenues of $636 million in the 12month period ending June 2009 (case p1-2). Alibaba’s successes are due to multiple factors that have allowed them to create corporate advantage, and thus establish market leadership in China (Case p1). The configuration and coordination of Alibaba’s

Founded just before the turn of the millennium in Hangzhou, China, Alibaba Group has to date become the largest online retail website worldwide in the planet, its total transactions surpassing the sum of both Amazon and eBay’s (Erickson, 2013). The report explains its business and operation model and market strategy, before moving to explore the reasons for Alibaba Group’s success such as its established market share in the large market of Mainland China and its efforts to promote the perception of the reliability and security of e-commerce. Comprising of its future plans in logistics improvement, expansion into developing nations, integration with social networks, venture into mobile

Nowadays, high-speed development of the technology has changed the daily life and the computer and the Internet have become the mainstream in China markets. The expansion of the Internet rapidly leads the e-commence to develop and change the operation way of Chinese business. At present, there are many people who want to start-up a business on their own. Ma seizes the opportunity to establish a great stage ‘Alibaba’ for

For the threats of new entrants to Alibaba is characterized by medium barriers to entry. Nowadays, creating up a small or niche e-commerce business is relatively easy everywhere. Even person only have very limited information technology skills can also create their own website, such as blogger can create a website using “Wordpress” or “Weebly”. Therefore, it is really not difficult for new entrants to enter the market for selling their own products (Sethi 2007, p. 115-116). The most difficult part for new entrants is to gain brand recognition. In the following three points will explain three biggest difficulties of why new e-commerce sites are relatively difficult to beat or take out some market shares from Alibaba.

In September 2014, it went public at New York Stock Exchange (NYSE), and become the fourth largest technology company after Apple, Google and Microsoft. It also became the second largest Internet company after Google.

Alibaba.com has 1.7 million users worldwide, the value provided by Alibaba.com for customers is by a click, customer will find many suppliers in China and find a large variety of products such as computers, electronics, etc. Alibaba provides its customers with a large base of suppliers and most of the sectors are included on one site. Alibaba provides customer with the companies' information section, 27 industrial categories, and 700 products with sub categories. So we notice that Alibaba customers can buy and trade whatever they want and need on one site. (essay, 2003-2015) www.ukessays.com

Alibaba is one of the biggest e-commerce companies in China that is founded by Jack Ma in 1999. Alibaba has changed the way of international business model, which is innovated and specialized by information technology. In this essay, it will be discussed that why was Alibaba a game changer, what were the conditions at that time that made it possible for succeed and why has it had a lasting impact by demonstrating the how the revolution of e-commerce industry in China conducted by Alibaba.

The company eBay began in the living room of Pierre Omidyar in 1995. The company was simply created to connect individuals for the exchanging of goods and services. As a computer programmer, Pierre designed what people referred to as an auction web, connecting millions of people globally through the use of the internet. The growth of eBay was quick and continuous, and today is a biggest global internet business. However, with all of eBay’s success, the company has struggled in Japan, China, and other Asian markets. Yahoo and eBay have both similar and different strategies they use to approach the Asian market. China made a significant move

Alibaba Group Holding Limited is the largest China’s online business organization that gives purchaser-to-customer, business-to-buyer and business-to-business deals administration by means of online interfaces. This website started in 1999 when Jack Ma established the site, with the main objective of providing Chinese industries a major expansion to the outside world. It has its headquarters in Hangzhou, Zhejiang, China. In the year 2012, two of Alibaba’s gateway dealt with 1.1trillion yuan ($170 billion) in sales (Berkeley, 2013). At the shutting time on the date of its first sale of stock (IPO), 19th September, 2014, Alibaba’s reasonable worth was US $231 billion (Baker, Toonkel, Vlastelica, 2014). However, the stock has exchanged down

Alibaba focused on SME’s and became its WTO to help small and medium Enterprises grow. Because the internet was getting well liked by the people of china, Alibaba became known to be the largest online business to business trading platform for the small businesses. Their products and services included electronics, apparel, auto and transportation 's, electronic payment services, logistics operations, etc. 1688.com, was their chinese portal that offered domestic business to business trade internally in China. AliExpress.com, was their transaction based reati website that gave buyers the opportunities to buy small goods at a wholesale prices.. With their operations based in China, although it has grown to be a global organizational platform, it focused on china as their main target.

The customers of Alibaba.com are common the medium and small-size firms. They don’t have the ability or don’t need to build up their own websites. These firms don’t have too many advantages to fight for lower cost and similar all the standards are decided by the Alibaba.com because they only consult and discuss with each other B2B e-platform. The customer has the opportunity to choose the other platform and with the development of B2B websites. They will also be the opportunity to with similar Alibaba.com for more rights. The customer can use buyer power bargain to put the company under stressing which can affects the customer's

Alibaba Group is one of the world’s most successful Chinese multinational corporations originally based in China. It is an e-commerce company that provides consumer-to-consumer, business-to-consumer and business-to-business services through web portals for both international and domestic China trade. Alibaba launched various sites including Alibaba.com which was the first China’s commercial website launched in 1999. The purpose of Alibaba.com site is not just to connect Chinese supplier

Alibaba is an e-commerce giant whose primary focus is to help small businesses grow by helping with their information technology needs. They provide services through a “business-to-business” platform that connects small businesses with overseas suppliers. The Taobao division within Alibaba also consist of a business-to-customer set up. Alibaba has "a 15-node cluster dedicated to processing sorts of business data dumped out of database, and joining them together. This data will then be fed into iSearch, their vertical search engine. Each node has 8 cores, 16G RAM and 1.4T storage", (Matteson, 2014). Alibaba uses this cloud based technology to service its clients at a very high level. The biggest competitor of Alibaba, is Amazon, who uses information systems like TPS. Alibaba has five different websites that are designed for specific purposes, helping it to maintain its competitive advantage. Alibaba has significantly more of the China market cornered, than Amazon has of the United States. Any business that uses cloud based technology runs the risk of loss or theft of proprietary information, increased incidents of clients taking their business elsewhere due to perceived vulnerabilities of that system, and loss of control over users that are performing actions that the companies have no knowledge

Price or Output: The core business includes three e-Commerce websites which are Alibaba, Taobao and Tmall, which can connect and cover multi ranges of buyers and sellers and Allibaba serves as a middleman and collect annual fees, deposit or commission fees from merchants for their transactions. Therefore, it focuses more on price as it does not contribute products or manage warehouse. It attracts customers by offer best price and opportunity of for venture.