Marketing Nivea

Neutrogena products in the United Kingdom should support their campaign on the usage of anti-aging products, and this should let them change their design on the product’s package to meet the demands from their consumers. As time goes on the demand from the consumers change and so do their competitors. This means that the personal selling should have in place a way of getting data from wholesalers, consumers, and the retailers. This makes the personal selling a connection of agents that can make their way around every avenue as soon as the original market develops into a success.

Promotion is about how the customers are informed about a particular product or service and plays a vital role. So promotion basically carries the 3 Ps of the marketing mix by presenting that all important information to the right target market.

Promotion is a way company communicates messages on what the pruct does and what does the product can offer customers. It includes below elements:

NISA Local is a unique member owned organization, which helps independent retailers remain competitive in the food and drink markets.

Promotion refers to an attempt to increase sales of a product through the use of various communications. These include advertising, public relations, sponsorships, direct mail, in-store displays, website banners and other activities that get your product in front of consumers. These communications include direct and indirect sales messages. A direct sales message would include a buy-one-get-one-free promotion, sale, rebate or coupon. An indirect attempt to increase sales would include trying to increase brand awareness or preference through free samples, contests or event sponsorships.

With a focus on delivering the best value offers to it target of females aged 25 to 35 years of age and ultimately drive consumers directly into the experience the firsthand.

This company does all the analyzing and grass roots work for your business to stay ahead of the power curve in its industry. Since 1996, the prestige beauty industry has relied on NPD’s comprehensive beauty market research and business solutions to deliver insights into what is selling, where, why, and at what price. Our research includes information for the U.S., Canada, France, Italy, Mexico, Spain, and U.K. beauty markets. It helps companies address the emerging trends, needs, and behaviors of the next generation of beauty consumers.

NIVEA is using a different variety of distribution channels to make sure that their products are reaching the whole target market

Advertising is bringing a product (or service) to the attention of potential and current customers. Promotion is a way to increase customer awareness of a product or a brand, generate sales and create brand loyalty.

8.Contatto Area shops and boutiques where the target consumer shops to inquire about getting the stores to carry your line of skin care. Visit stores in person to show your products. Leave product brochures with store managers and owners who express an interest in bringing your line of skin

Promotion: - represents all of the communications that a marketer may use in the marketplace. Promotion has four distinct elements: advertising, public relations, personal selling and sales promotion.

Young girls are more concerned about acnes and blackheads while mature women are looking for anti-aging and anti-wrinkle products. Genders do affect the choice of skin care products. In the past, skin care products only belong to the girls’ world. Nevertheless, in recent years, men are increasingly becoming more and more concerned about skin care. With a view to this latest trend, various brands have started developing men’s line. Income level directly affects the purchasing power of customers. Skin care products take up a wide range of price levels from far less than a hundred dollars to more than a thousand. Young girls who do not have any income cannot afford the expensive skin care products while mature women with higher purchasing power focus more on quality and effectiveness. Occupations also determine the need for skin care products. Models and artists generally have a higher consciousness on skin care than people with less exposure to the public.

Nishat textile is one of the pioneer textiles in the Pakistan so it got the position in the mind of its customer. And being an old textile company people are loyal with it. Nishat has a better position in the mind of its customers.

Above is the reason why Neutrogena’s positioning is to built on a “kind to the skin,” residue-free soap formulated for pH balance (distinct from soap that can be commonly found in the market by looking like a drug co). It advertises in medical journals, sends direct mail to doctors, attends medical conferences, and performs research at its own Skincare Institute. To reinforce its positioning, Neutrogena originally focused its distribution on drugstores and avoided price promotions.(the way it implemented its strategies)

Promotion – Promotion means making customers aware about your products and introducing the customers with the benefits which they can get by buying their products. They can do advertisements, direct marketing and sales promotion for the promotion of the product.