Marketing: OLHAM Ghana

Fundamental to all these considerations are measurement issues. Financial measures, in particular, cost measures, are needed to evaluate alternate strategies on whether to introduce a new product or service line, to determine the appropriate sale price and the consequent market position for the firm’s product.

Innovations in transportation and telecommunications have introduced a number of opportunities for companies of all sizes and types to optimize their transportation networks. This paper provides a description concerning the design of a logistics network that consists of only one warehouse. A discussion concerning what steps will need to taken in order to design the optimal network is followed by a description of the information and data that is needed to make this determination. Finally, an assessment of the strategy will be employed in this network is followed by a summary of the research and important findings concerning these issues in the conclusion.

The main supplier of Afren referred to the oil-rich country in Africa such as Nigeria, which is the main business unit of Afren (Afren plc.,2014). As Nigeria is supportive for foreign investment (Rice, 2014).

In this assignment I am going to evaluate the distribution systems in delivering goods and services for one of the well-known food sector business and that is ASDA. I am going to look at both the positive and the negative aspects of the distribution systems used and make recommendations for improvement with justified reasons

When marketing to any foreign country a marketer must evaluate the population, worker shortage, age range, immigration, geography as well as cultural implications such as culture, values, rituals, history, technology, religion, school, government, language (symbols), beliefs, and cultural sensitivity (Cateora 98-126). However, the marketing implications between a country whose population is stable, versus one whose population is increasing rapidly, differ vastly. When looking at a country such as Uganda, the marketer will first notice it’s extremely fast growing population. A rapid population indicates Uganda has poor literacy and education levels, has many unskilled workers, and small incomes. According to Export.gov, Uganda has high

As I reflect back over these last five weeks I now have a clearer view of marketing and how it affects not just the consumers of the world and the companies with their marketing managers, but how it affects me. Yes, I am a consumer who clips coupons, budgets my finances, and looks for sale items and this marketing class has taught me that marketing is more than selling or advertising. Marketing managers have a difficult job, as marketing involves identifying, meeting and satisfying the needs of customers or clients with goods and or services. Coming up with different strategies and marketing mixes is challenging because we live in a changing world with people who needs and financial situations are different. Yet still marketing engulfs every part of our daily lives. From what type of breakfast we eat, to where we shop, and even in our work environment. As I examine marketing, I will blend aspect to my career path as I make myself marketable for the future and aid my employer in the growth and survival in the economy.

International trade is defined by shipping commodities and finished goods between countries, including both exporting commodities and goods from the U.S. as well as importing commodities and goods from around the world. Logistics is the process of planning, implementing, and controlling the efficient flow of goods and services through the supply chain from producer to consumer. Distribution comprises all freight carriers (water, air, trucking, and intermodal) and warehousing. Until recently, most manufacturing organizations took responsibility for the warehousing

This task I am going explain the process of distributing goods through different channels from the manufacturer to the customers. The term distribution means the process of delivering, storing and selling goods, so that they can be used by customers. (Source- Intermediate Retail and Distribution, Delivering is about what types of transport which are used to carrying and delivering goods, the types of transport is going to be Rail, Road, Air, Water for example rivers, ocean cargo and canals and People. Storing is about where the goods are going to come from and where they are going to be stored. Selling is going to be where you are going to sell the goods

The superimposing factor that gives South Africa such an advantage over other prospective African business environments is that it possesses of a very powerful and sophisticated vantage-point geographically. South Africa is strategically located for manufacturing and exportation into several regions globally and can be an unmitigated platform for MNC’s who may be interested in a venture within this region. The important advantages include regional competitiveness, combined with reduced operational costs and a significantly prominent market access (Safrica.info, 2011).

1. Describe the current distribution system of the company and explain why it is so important for its brand positioning? Please explain also how the brand is positioned on international markets.

There are several ways and strategies through which an organisation distributes its products to provide customer convenience. Placement and distribution of the products the right way results in saving the customers’ time as well as one of the fast ways of growth in the organisation’s sales target. The product can pass through many distribution channels depending on the type of organisation and the kind of business they’re doing. However, the organisation has to deal with costs such as transportation and storage facility. The wider the distribution chain, the more costs the organisation needs to put in.

(Bowersox, D.J., Closs, D.J., and Cooper, M.B. (2010). Supply Chain Logistics Management. (3rd Edition) New York, NY: McGraw-Hill/Irwin.

Africa has many distribution issues from underdeveloped infrastructure, a disorganized and fragmented retail landscape, which make Diageo product not widely available in the remote area. (Insights, 2012).

As Logistics Plus considers entering the growing African nation of Angola, our team looks more closely at the country’s geography, government, economic history and current economic situation, and relevant key current events.

Design for logistics is a series of concepts in the field of supply chain management involving product and design approaches that help to control logistics costs and increase customer service levels. The concepts include the three key components, Economic packaging and transportation, Concurrent and parallel processing, and Standardization.