Marketing Objectives Of The Healthy Vending Machine Company

1458 Words Apr 3rd, 2016 6 Pages
Marketing objectives
Marketing is a fundamental aspect of the success of any company. The healthy vending machine company has established its marketing objectives that will ensure that the word about its company spreads fast and, therefore, help to implement their marketing plan. The marketing targets of the organization are:
To promote product awareness
The company has an objective to promote the knowledge of the healthly vending machines to people around different industries and to increase the interest of the devices to people who are already aware of them.
To establish the company in the industry
The company aims at ensuring that they are recognized as a leading company in its industry and rise above the noise in the market that is caused by competition.
To promote sales
The company aims at improving their sales to ensure that there is a high return on the investment and maximize the profits that the company targets to accomplish.
To grow market share
In addition to increased sales, the company sets out to enhance the number of the overall customer share that they have.
To ensure that there is brand management
The company will conduct marketing strategies that aim at creating an image for the brand in the minds of the consumers and reminding them customers about their products consistently.
Target Market Strategy
The target market for the healthy vending machine company is schools and colleges. The target market is a consumer market where the company will be aiming at…
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