Marketing Objectives Of The Healthy Vending Machine Company

They believe in making consumers feel accountable to the actual success of the company, which can be done by connecting the compensation of the workers to the achievement of the company as a whole.

The target market is generally the most lucrative choice from among different market segments – each segment being identifiable, measurable, sizable, reachable. For best results, include a fair amount of demographic information (income range, education level, family situation, etc.).

employees to keep up with the sales leading to job opportunities or else that company will lose its customers.

Their main focus is to create effective strategic framework that capitalizes on the strong market consumer direction, cash optimization from their assets, and maximizing their financial strength. By doing so, the company not only becomes effective, but also efficient and furthermore, it strengthens their business position in the global market.

George does not believe Kary is an employee of The Vending Company. George says there was no employment contract. A vendor obtains work as a result of an oral contract, or in other words, a “hand-shake” deal. George does not believe he has exerted either control or supervision over the vendors. The 50-bag quota is a way to motivate the vendors to sell as many peanuts as possible. George would not fire a vendor because they did not reach quota. Kary missed quota many times and she was still able to come back and work. He said the suggestions he provided the vendors with are only to help them become better at their jobs. The suggestions were a way for vendors to exercise creativity and distinguish themselves from others. Vendors are free to create their own desired work schedule. The only time George schedules vendors is if he falls short of the fifteen required vendors. In conclusion, an individual vendor has the freedom to work at their own will, while performing their tasks in their own desired manner in order to reach their specified sales quota.

Their goal is to focus on environment protection and ensure that the right products are placed in challenging markets. Apart from that, they want to boost the profitability and at the same time enhance the flexibility and efficiency of production. Moreover, they aim to increase their customer base and also delivering better satisfaction to the current customers. (para. 3, 4)

The vending machines are going to be purchased for an external company meeting the requirements for products that are going to be offered depending on the geographic areas. The machines are going to be divided in two sections: both with regulated temperature, but one colder than the other to ensure some products durability. There is going to be also a special door with an electronic tool providing eggs, which will secure the fragility of the product.

So this company is showing mission statement by their action in many way. And they proving that they are not only promising, they actually doing

Marketing strategy is a method of focusing an organization's energies and resources on a course of action which can lead to increased sales and dominance of a targeted market niche. A marketing strategy combines product development, promotion, distribution, pricing, relationship management and other elements; identifies the firm's marketing goals, and explains how they will be achieved, ideally within a stated timeframe. Marketing strategy determines the choice of target market segments, positioning, marketing mix, and allocation of resources. It is most effective when it is an integral component of overall firm strategy, defining how the organization will successfully engage customers, prospects, and competitors in

Increase market share by gaining and maintaining the good reputation in the market by 1% each year.

To inspire moments of optimism through our brands and actions. To create value and make a difference everywhere we engage.

Every organization needs to have a marketing strategy so that they know who are their competitors, which market they need to target, do they have resources to compete in that market and what strategies they need to adopt to gain competitive position in the industry. The most important thing is with the help of marketing, company is able to make people aware of its product.

Increase Awareness: Increased brand awareness is not only one of the most common marketing communication objectives; it is also typically the first for a new company. When we initially enter the market, we have to let people know our company and products or services exist. This might include TVCs, RDC or print media ads that depict the image of our company and constant repetition of our brand name, slogans and jingles. The whole objective is to become known and memorable. Established companies often use a closely-related goal of building or maintaining top-of-mind awareness, which means customers think of we first when considering our product

In the marketing world, before releasing a product onto the market a company would carry out research in all spectrums to investigate the targeted audience. Once market research is completed, marketing or advertising is carried out so that the targeted consumers can purchase and the company receives an earned profit from sales. Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably (Chartered Institute of Marketing, 2009). Marketing strategies need to tick off consumer needs and demand. Companies follow a set of marketing strategies to be able to achieve their set mission goals. Strategies like segmentation, targeting and positioning of the market is used to analyse the

When the brand strategy is being created it is important to remember that the proposition of it is very compelling, unique and attractive. The promise and proposition of a brand strategy is not only important to understand by company management, but the proposition should be reinforced and repeated throughout the whole organization and it should be repeated often enough that everyone in the company fully comprehend what the fundamental driving idea behind a brand is. The core values of the company are the backbone of the brand, which is logical, seeing as these define basic corporate behavior. The brand can only be built when the core values have been clearly identified in detail.