Marketing Objectives Of Vodafone Internet Security

The future of the telecommunication industry is an exciting future. No longer can these companies depend on telephone service plans to maintain profit. Each company needs to find other avenues, packages and services that can be sold to existing customers while attracting new customers. The companies

The Verizon Wireless brand remains successful despite increasing competition in the telecommunications industry. After breaking away from Bell Atlantic (AT&T) in 2000, Verizon made advancements toward connection speed and coverage. Verizon was the first to employ 3G network in 2002, and repeated again in 2010 when it introduced 4G LTE. Since 2000, Verizon has spent over $80 billion in technology innovation which allows it to provide top coverage amongst competitors and develop its network (About Verizon Wireless).

In order to provide potential access to a wide variety of markets, a company should attract customer using a number of different services for example multimedia so they are not just focused on the mobile telecommunications, they are broadening their product line. Vodafone customer base ranges from the young to the corporate user to the more mature market.

Assess the adequacy and effectiveness of the organization’s IS security policy. In addition, assess whether the control requirements specified in the organization’s IS security standards adequately protect the information assets of the organization. At a minimum, the standards should specify the following controls and require them to be applicable to all information systems:

The company, I'm representing is Verizon. Verizon offers consumers many products and services for the home, business and even wireless products. Verizon's products that are offered for the home includes but are not limited to FiOS Internet, FiOS TV, FiOS Digital Voice, Standard DSL and home phone, Internet security, text support, and many wireless options to choose from ("FiOS - High Speed Internet, FiOS TV, Digital Voice | Verizon"). The target market for Verizon's customers is everyone! Verizon wants to be a brand name in the home of family and provide all families needs from the cable they watch to the mobile device they speak on. Verizon's goal is to ultimately own the home of consumers.

Vodafone is one of the most important players on the European telecommunications market. However, this does not mean that the company has an easy job at retaining its customers and at increasing its market share. The most important competitors of Vodafone are represented by Orange and Cosmote. The regulations in the business field determine these companies to provide similar products and services, at similar prices. Therefore, it is important that Vodafone focuses on its communications strategy in order to strengthen its position on the market.

Virgin’s current products and services range consists of telephone, soft drinks, trains, planes, broadband, directory inquiries, television packages, and many others. The time that it takes a product to be released, can effect greatly the overall success of the launch and consequently to the product itself. Nonetheless, Virgin products’ demand remains pretty much continuous throughout the year and that makes their competitors’ actions the main factor that they are dictating their product’s launching time. Because Virgin wants the launch to be successful, they make their promotional material be released at the right time to increase awareness and raise the product’s demand. As Virgin wants to enter the broadband market, is using various promotional ways to increase the consumer’s awareness on a mass scale so that their objective of increasing the number of sales can be achieved. One of these promotional ways that Virgin are using to show the quality of their broadband, is by highlighting the adaptability of the service by showing three very different internet users that are using the broadband in an incredibly positive way. The message guarantees that the consumers know that the product has numerous applications which are fit for a number of different purposes. Moreover, they have designed their broadband HUB in such a way that it appears stylish and sleek, to highlight its fast speed and technological developments that were made. By developing their

The Lockheed Martin Corp is a fir that deals with aerospace and security issues and is mainly engaged in research work, designing, manufacturing, development as well as integration of advanced technology systems, services as well as products. The major portion of the clients of this corporation is the U.S. Department of defense as well as the federal government agencies. The other section of the clients is the international governments as well as the commercial sale of their products (Lockheed Martin Corporation, 2012a).

M2 – Analyse the marketing opportunities and challenges faced by a selected business when using internet marketing.

Verizon Communications Inc. is a public sector company operating in the telecommunications industry, providing broadband and other wireless and wireline communications services to consumer, business, and government and wholesale customers. It also provides converged communications, information and entertainment services over America's most advanced fiber-optic network, and delivers integrated business solutions to customers . Verizon holds the position of the largest U.S. wireless communications service provider as of September 2014 , the carrier outstrips its three main competitors which are AT&T Sprint and T-Mobile across a variety of coverage categories including network speed, network reliability, data and calling. The only category in which Verizon was runner up was in texting to AT&T . Verizon holds position #22 with a $202.5 B market value in Forbes Magazine’s 2015 Ranking list of The World’s Biggest Public Companies, that’s five places before AT&T with a $172 B market value . However many people still choose other providers over Verizon, with that in mind my commentary will focus on analyzing the weaknesses and threats of Verizon that may cause people to choose other providers over it. In a

The Markstrat world has a population of 250 million people. Through Year 4, the Sonite market consisted of 1.67 million people with an expected growth rate of 53% over the next five years. In order to meet the needs of consumers in the larger growing segments, Company U has developed two products in the Sonite market: SUSI and SULI. SUSI is the lower quality offering, marketed towards Singles and Others who are the most price-sensitive. Others and Singles are projected to have the highest growth rates over the next five years, at 98% and 86% respectively. This is Company U’s target market for SUSI and sales are forecasted to almost double in each segment through Year 10 (Table 1 and Chart 1). SULI is the high quality electronic offering, distributed primarily to Professionals and High Earners who are driven by performance and convenience. Market Share for both Professionals and another market segment, Buffs, are expected to decline through Year 10. The Vodite market currently consists of approximately 200,000 people with an expected growth of 200% through Year 10. The Followers segment of the Vodite market is projected to have the largest growth over the next five years at over 3300%. Company U introduced a Vodite, VUGO, in Year 5 to initially target the Early Adopters segment in turn creating a strong foundation to penetrate the Followers segment through Year 10 with predicted long term sales growth of 17%.

The business case presented focuses on insatiable demand amongst a growing population for a service built on dilapidated, poorly maintained infrastructure, against a backdrop of government deregulation in the telecoms sector. As of 1992, there were a mere 78k telephone lines for the 27m people living in 4.7m households (a population set to double over the coming 24 years), with users suffering success rates of just 25%. Demand was forecast to grow to 500k subscribers by 1996. The recent deregulation of the telecoms sector (via the break-up of TPTC into TPC and TTCL) and the formation of a regulator (TCC) had

Although Vodafone are the biggest mobile network in the world, they also have their problems. As a global organisation Vodafone have learnt how to acquire customers, building up a customer base in the UK of 13 million. But, they have become far too focused on acquiring

Vodafone never hesitates in doing this and brings in a plethora of value added services and other

The selection process within Vodafone Egypt involves several steps by which applicants are being screened to reach the most applicable candidate for the vacancy.