Marketing Objectives Of Vodafone Internet Security

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E-Marketing Objectives……………………………………………………………….3
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Pricing Strategy………………………………………………………………………..5
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Customer Relationship Management……………………………………………….9
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Revenue Forecast…………………………………………………………………...15
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Evaluation Plan………………………………………………………………………17
APA Referencing…………………………………………………………………….18

• E-Marketing Objectives of Vodafone internet security for New Zealand for the year 2015 are:

• Upsurge Reliability and Faith: - As per Vodafone Internet security newly entering in the market, it is essential to generate Reliability and Faith of consumers in Vodafone Internet security. So we are aiming to achieve market penetration of 60% by 31 December 2015 by getting more customers by providing exceptional customer services, new updates and services from Vodafone.

• Targeted sales: - The first aim is to achieve the targeted number of sales. Vodafone possesses to sell 22,000 Vodafone internet security product in the first six months. Moreover we are supposing to sell minimum 27,000 vodafone internet security products by 31st December 2015 respectively, by introducing new services, updates and market the same using digital marketing capabilities of internet technology.

Online advertising: - Online advertising is a marketing plan that contains
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