Marketing Objectives

1677 Words Aug 4th, 2013 7 Pages
Marketing plan management
Submission details Candidate’s Name | | Phone No. | | Assessor’s Name | | Phone No. | | Assessment Site | RGIT Brisbane | Assessment Date/s | | Time/s | |
The assessment task is due on the date specified by your assessor. Any variations to this arrangement must be approved in writing by your assessor.
Submit this document with any required evidence attached. See specifications below for details.
Performance objective
In this task you are required to develop a management plan for provided marketing information to monitor and review its progress after a period of time. You will also need to delegate roles to individuals within the organisation, establish and use KPIs to assess progress, and
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3. Monitor progress: How could you monitor the product, distribution, pricing and marketing communication policies in relation to market changes, marketing plan objectives and organisational requirements? Monitoring progress would also involve an evaluation of statistical and data techniques to measure marketing performance (using information from the case study).

4. Distributing and pricing: Review the proposed models for distribution and pricing of product, and describe how this should be adjusted to allow for the market fluctuations (as identified in the case study). Provide a plan for how distribution and pricing can be monitored over time, in relation to market changes and adjustments in organisational requirements (as described in the case study), to create monitoring reports for your organisation.

5. KPIs: Provide a plan for how progress (using the metrics of return-of-market-investment and market share) can be measured against performance targets, to ensure that marketing requirements are being met.

6. Delegation: Develop draft staffing proposals (including any new staff you believe you may require) for the delegation of roles and responsibilities for various marketing activities and efforts within your organisation.

Once you have provided the information above, you need to submit an action plan (with time frames) to the CEO (your assessor), based on the information you have
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