Marketing Objectives

I. Executive Summary II. Situation Analysis o Market Summary  Target Market Demographics  Geographic  Demographics  Behavior Factors Market Needs Market Trends Market Growth o SWOT Analysis  Strengths  Weaknesses  Opportunities  Threats o Competition o Product Offering o Keys to Success o Critical Issues III. Marketing Strategy o Mission o Marketing Objectives o Financial Objectives o Target Markets o Positioning o Strategies o Marketing Mix o Marketing Research o Action Plan IV. Financials o o o V. Controls o o o VI. Summary Implementation Marketing Organization Contingency Planning Breakeven Analysis Sales Forecast Expense Forecast

The KPIs must relate directly to the organization's stated goals. These are the metrics against which the organization will be driven to perform in order to measure its success over time. For example, if your organization's primary goals are to have the field engineer arrive at the customer site as quickly as possible, complete the repair within the contracted time, and leave the customer completely satisfied, then you will probably be looking at KPIs reflecting Average Time to Respond (AVR), Mean Time to Repair (MTTR), and various other customer satisfaction metrics and indices.

The assessment task is due on the date specified by your assessor. Any variations to this arrangement must be approved in writing by your assessor.

As marketing costs account for a large portion of the total operating budget, setting up methods to evaluate and measure these marketing efforts will be a proper use of the business’s budget. The outcome of these measures will benefit us in the long run by becoming more profitable with increased sales and decrease in expenses and costs. The goal will be to sell enough units by projecting sales targets (monthly, quarterly and annually) to achieve a break-even point during the first year. A large portion of the budget for advertising will be allocated during the first year of business, to ensure product survival and prepare for the possible increased competition in the following years. Continued product improvement and R&D will be another important factor kept in

The purpose of the meeting will be increase in marketing activity. Please review the required implementation and bring along your recommendations to the meeting for the required discussion.

| Evidence of the following is essential:successfully implementing marketing strategies identified in an organisation 's marketing plancoordinating personnel involved in conducting marketing activitiesmonitoring, evaluating and reporting on marketing activities against defined objectivesmodifying marketing activities in line with new or

BSBMKG608A: Develop organisational marketing objectives Description This unit describes the performance outcomes, skills and knowledge required to conduct a strategic analysis to develop organisational marketing objectives. This involves reviewing the organisation 's internal and external environments, evaluating past and current marketing performance, and exploring and evaluating new marketing opportunities. No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement. Employability Skills This unit contains employability skills. Application Of Unit This unit applies to senior marketing professionals who are responsible for providing strategic direction to the marketing function of an

Indicate your primary and secondary sources of data and the methods used to estimate total market size and your market share.]

B. Case Analysis The preceding remarks provide some direction in approaching a marketing case. The analysis frameworks discussed in class is a good checklist for organizing your analyses of the cases. You are

Describe the implementation of a recent marketing program or a marketing plan of the organisation.

1. To ensure that there are an increased number of U.S and international (Brazil, France, Canada, UK, USA) visitors and tourism suppliers. (It is recognized that the objective of each country is to increase visitation to its own nation. This strategy is designed to increase visitation to more than one country thereby adding value to the efforts of the company.

The marketing goals and objectives. Write down specific goals and objectives of its company intends to achieve by advertising and marketing. For example, using the customer 's specifications, its goal is to increase its customer base by 10 percent more than the amount available to the client, and then this is one of its goals.

For each of the promotional strategies you have identified, develop and describe promotional objectives for that promotional strategy. The objectives should be specific and quantifiable. When you submit this report, you will need to include a covering email seeking agreement on these promotional strategies and objectives.

Although the amount of money UK people spending on flower and plant is increasing, only £28 has been spent on flowers per person per year. It follows that most people are not willing to spend loads of money on buying flowers. According to the finance situation of Bradford citizens whose incomes are lower compared to the Britain average one, the core strategy for the shop to follow should be the cost focus strategy of Porter 's Generic Strategies. With reality, the M&S in Broadway brings new threats to the business. The M&S 's fresh and high-quality bouquets may catch our loyalty customers attention. But as the cost focus strategy provides a greater margin for profit, the price would be much lower comparing with other stores selling flowers such as Sainsbury 's, Tesco and M&S. The price advantage we got could attract more customers. In reaching our expected target market of customers aged of 20-50, we will choose five marketing communication mix methods: Personal selling, Direct marketing, Merchandising, Sales promotion and Non-traditional media.

The situation analysis indicates the internal and external factors influencing Victoria’s Secret, which ultimately allows marketers to create the most suitable IMC strategy for the fragrance, ‘Eau So Sexy’ (Belch, Belch, Kerr & Powell, 2012).