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Marketing Of Marketing For A Product

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Marketing Module, Assignment #2
By: Alexis Catrina Abeleda-Mostajo
5/3/2016
Introduction
The idea of marketing for a product is commonly overlooked because the focus goes straight towards the product rather than the marketing campaign. In actuality, the marketing should be well managed and produced to be able to have a well thought out promotion for the product itself. It is understandable to think that by over doing a marketing campaign can overhype a product, but at the same time it can turn a simple product into what ordinary people believe to be a necessity in real life. And with that being said, throughout this module assignment I will be going into depth of the marketing mixes of product, price, promotion and place (Four P’s) as …show more content…

I have listed below a chart, which defines each of the Four P’s as well as describes how the Coca-Cola Company displays them within their marketing.
Product: This is a good that satisfies a consumer want or need. • The product is a carbonated soft drink
• It is specifically targeted to the younger generations as well as young adults.
• Coca-Cola is the most popular soft drink in the world.
Price: The price determines what the customers are willing to give to purchase the product. • Street Vending Machine: (12oz Flo z/355ml)
America: $1.75
Japan: Y120 ($1.21)
China: 12.20 yuan ($1.94
• Coke prices in supermarkets: (12oz Fl Oz/355ml)
America: $1.01
Japan: Y100 ($1.00)
Chia: 6.24 yuan ($1.01)
• Its availability is presented a wide range of products with the pricing is in accordance to market and the geographic segment.
• Price is also based on competitors pricing. For example, their fierce rivalry as well as competitor, Pepsi.
• Known to be an oligopoly since they have few sellers, but large buyers.

Promotion: This is used to publicize the product towards consumers as well as to remind, persuade as well as inform and create a desire to buy the product. • Billions is invested by this products marketing team in advertisement and promotions around the world to properly maintain their position as the top.

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