Marketing Of Marketing For A Product

1486 Words May 4th, 2016 6 Pages
Marketing Module, Assignment #2
By: Alexis Catrina Abeleda-Mostajo
5/3/2016
Introduction
The idea of marketing for a product is commonly overlooked because the focus goes straight towards the product rather than the marketing campaign. In actuality, the marketing should be well managed and produced to be able to have a well thought out promotion for the product itself. It is understandable to think that by over doing a marketing campaign can overhype a product, but at the same time it can turn a simple product into what ordinary people believe to be a necessity in real life. And with that being said, throughout this module assignment I will be going into depth of the marketing mixes of product, price, promotion and place (Four P’s) as well as the environmental factors that go into a specific product.
The product
The product that I have chosen to evaluate and assess is a carbonated soft drink with the world’s most recognizable brand and the company, which is operating in over 200 countries, Coca-Cola. Created by John Pemburton in the late nineteenth century and later bought out by businessman Asa Griggs Candler. Coca-Cola used marketing tactics led the product to its dominance of the worlds soft drink market. Their mission consists of three things that has taken part in their empowerment over the industry, which is “to refresh the world in mind body and spirit, to inspire moments of optimism and happiness through the brand and actions,” as well as “to create value and make…

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