Marketing Of Online Shopping For Fashion

Fashion is a clear reflection of the social, economic, political and cultural period. More and more people are becoming concerned with their style and more importantly, how it affects their wallet. This mindset has paved the way for the fast fashion industry to flourish. Fast fashion is “clothing [being produced] at increasingly low prices, prices so low that many consumers consider this clothing to be disposable… the clothing equivalent of fast food.” (Claudio) Consumers are so caught up on the fact that they are getting a bargain, that they totally disregard the uncomfortable reality surrounding the dark side of mass-consumer fashion. The fast fashion industry has created a culture of mindless consumerism.

A personal Skype interview was conducted with a female Korean resident to assess current fashion trends and basic information with regards to Korea. However, due to time and financial constraints, primary data collection such as interviews and surveys could not be conducted to

The fashion industry is rapidly growing and constantly generating new fashion trends almost weekly. Fashion for some may seem ridiculous and unnecessary; but fashion is not just a meaningless usage of article of clothing or farcical materials sew together for coverage. There is more to fashion than meets the eyes, fashion is precious and significant. It is a reflection of self-image, it speak the ream about who we are and how we review ourselves. Not only is fashion the reflection of self-image but also the reflection of our history as Coco Channel have said, “Fashion is not something that exist in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.” Fashion

The fashion industry has transformed from human necessities into a world of competing international lead by strong and influential designers.

Have you ever visited the designer fashion store? If you enter this store then you will be astonished by the products that are available in this store. Women understand fashion and they will keep up to date with the latest trends and styles that are available in the market. They exactly know what is going in the market and what exactly people like about. With the select fashion they get their desires fulfill. This mega store regularly updates the products and at the same time offers huge deals with Voucher codes. It provides large fashion wares and top brands which are regularly customized.

Fashion does not simply consist of the clothes we pick out of our closets in the morning. That daily decision only constitutes the last step of a much larger process, foreign sweatshops, multi-billion-dollar businesses, celebrities on red carpets, and sophisticated advertising campaigns. Fashion emerges out of pattern-making and design, the cultivation and production of raw materials, the manufacturing process, and the distribution of the finished product. Although all this creates the materials, fashion is more than just cloth and jewels. Fashion is the expression of oneself whether it's based on emotion, fashion trends, or music videos.

While I am focused on success, I am also commercially aware of the present climate within the fashion industry. According to research from the Hong Kong Institute of Fashion Buying, China’s consumers of luxury and high fashion are between 20 and 50 years old. Due to the implicit and abstract nature of the traditional culture, there are basically no fashion marketing and management. Thus, there is an increasing need for professional fashion mangers.

Fashion is truly the most popular mode of expression, it shows the world who one is and where one would like to be. Fashion is always changing and is worn by all different classes, cultures, and stages of life. The time period’s style is reflective of major influences like pop culture, musicians, political figures, celebrities, social issues, and other numerous possible variables. One can see how a society changes and evolves just by looking at what the people wore. In the past, there have been many different fashion trends due to historical events and cultural influences that have shaped what people wore during that time period. .

Throughout fashion history, certain sartorial and manufacturing trends that eventually spread like wildfire can be traced back to a particular designer. Think of Christian Dior’s silhouette defining New Look or Yves Saint-Laurent’s radical push towards prêt-à-porter. Streetwear, the ever-popular genre of high-end casual wear, is not one of them. Instead, the style is something of a chimera, growing out of several different subcultures and geographic sources. Starting in the late 70s with the rise of skateboarding and surfing culture and their associated fashion trends, streetwear has grown to encompass a wide range of stylistic origins ranging from hip-hop culture to Japanese street fashion. Looking at where current trends and styles are going,

The global apparel market is valued at three trillion dollars, one of the leading profitable industry in the world. Liroy Choufan, a fashion writer and editor for The Business of Fashion, wrote an article on the current trends of fashion and how companies are strategizing in current day. The article Logomania? Blame the hipsters talks about why and how companies are deciding to promote and sell certain products. Logomania refers to the current trend; designers putting their iconography on the fronts of garments. Recently, fashion designers have put iconography on basically any garments they can, contributing to logomania. Designers are deciding to do this with theit clothes for marketing purposes. Liroy Choufan, supporting that idea claims

When a brand is created, many will ask the questions that haunt all of us trying to start a company. Will it work? Should we stay online or launch a brick-and-mortar store? Will I make profit or fail? These questions arise even more when the company is to start only online. Because of this, e-commerce fashion brands must constantly evolve and expand their styles to maintain the interest of their target customers. Fashion Nova is one fashion brand that manages to stay relevant among its consumers because of their edgy style and quality priced clothing. Fashion Nova was first established in 2010. It gained its popularity from celebrities promoting it on their social media platforms and the fact

Social and cultural changes are major determinants of emerging fashions. However, they are themselves affected by the other drivers of change that include globalization of world markets and accessibility of more sophisticated communications technologies. The latter has provided people with faster and wider access to more ideas and influences from other cultures and societies, driving demand for wider choice in fashion products.

In the 21st century, the fashion industry remains prominent as it continues to rise in an era of global trade. Developing in the late 19th and early 20th century, the fashion industry was on the rise with newer technologies that stimulated new manufacturing practices and further improved the growth of a soon to be “multibillion-dollar global enterprise” (Major). Fashion is a an art that conveys human expression through clothing, in which many individuals are willing to spend money on and experience whether upscale or simple. Therefore, parts of the fashion industry affect and influence the quantity and quality of clothing as shown by the many manufacturing processes of both the ready-to-wear and haute couture industries, the many types of commercial advertisements and media produced by the marketing branch, and by the profit margins of different companies within the fashion industry.

The fashion industry is a multibillion global initiative, circulating around the design, manufacture, supply, marketing and retail of clothing, it is one of the most lucrative industries throughout the biosphere. It exemplifies an imperative fragment towards individuals expressing their identity. (Vidyadharghate 2015)

In a world which seems to be shrinking continuously due to the emergence of globalization, individuals seek new ways to differentiate themselves from those in their societies either by music, art and most of all fashion. Elie Saab(ES), a Lebanese fashion house established in Beirut has found a way to cater to the many cravings of individuals by creating and selling luxury fashion to the elites of the world.