Marketing Of Products And Commodities

This paper will introduce a product and service which operates in the U.S. with the intent to expand within foreign markets eventually. The service that I chose is a current service in the food service industry that does exist but would benefit from enhancing it; there are market trends for the new service that would definitely satisfy potential customers’ needs and wants once the idea is brought to their attention. The goal is to bring the feel of the city’s fine dining and lounging experience to areas outside the city without having to travel far or spend more. The service is an

As I reflect back over these last five weeks I now have a clearer view of marketing and how it affects not just the consumers of the world and the companies with their marketing managers, but how it affects me. Yes, I am a consumer who clips coupons, budgets my finances, and looks for sale items and this marketing class has taught me that marketing is more than selling or advertising. Marketing managers have a difficult job, as marketing involves identifying, meeting and satisfying the needs of customers or clients with goods and or services. Coming up with different strategies and marketing mixes is challenging because we live in a changing world with people who needs and financial situations are different. Yet still marketing engulfs every part of our daily lives. From what type of breakfast we eat, to where we shop, and even in our work environment. As I examine marketing, I will blend aspect to my career path as I make myself marketable for the future and aid my employer in the growth and survival in the economy.

I was inspired to write my paper by my husband’s craving tonight, ice cream; and who better than Ben and Jerry’s.

____    2.   The function of _____ is to address "what if" questions. It entails planning, collecting, and analyzing data relevant to marketing decision making, and the communication of the results of this analysis to management.

You will provide your completed assessment for all of Part One in one document with cover page (included in this assessment tool on page 2). You are required to professionally format your document including spell-check and indicating each Task answer [e.g. Task 1 (a.) then the answer, Task 1 (b.) then the answer etc.] according to this Assessment Tool Task requirement. You may lose marks if you have not spell-checked your document (as this is a professional formatting requirement, a business skill). Whenever conducting a Presentation, you must always provide copies of MS PowerPoint slides as evidence for your Trainer/Assessor. Be sure to properly reference your sources of information using the Harvard referencing system. For more information go to:1. Student Handbook - latest version 2. AIPE Connect online resources; or 3. Ask your Trainer/Assessor to provide you with this information In order to determine if you are addressing this assessment adequately in terms of competency/comprehension (prior to due date) a draft copy of your assessment should be discussed during class time in consultation with your Trainer/Assessor. For this feedback/ support from your Trainer/Assessor, you will need to bring to class your “draft copy” with any evidence of the research you have conducted to produce the assessment. AIPE accommodates students with reasonable adjustments to training and assessment. This could include variations in course delivery or assessment methodology and it

Dexit Inc. is a business that focuses on electronic payment systems for retail transactions. The nature of the business would start with purchases and tinkle down to petty cash purchases, pre paid purchases, and electronic purchases (Exhibit 1) .The Dexit platforms run on Radio Frequency Identification (RFID) technology. Consumers would use their “tags” at a retailer store’s terminal. This terminal is linked to Dexit’s server which would be able to read the “tag”. From here the server will be able to go into the consumer’s prepaid account, which would limit the consumer’s sending to the amount within the account. Even with this broad industry we have are branding themselves as an exclusive e-payment company. The core product

According to our period to period Tradeoffs Plot, Allround remained the leader in symptoms relief but at the same time was under priced. Because Allround’s price

The group of firms that makes and delivers a given set of goods and services is known as a supply chain.

6. There are 4 P’s within the ‘marketing mix’. These are: price, product, place and promotion. Products produced by companies can be both services which are intangible and goods which are tangible. The product model is made up of 3 parts:

Tangible goods, or rather manufactured goods, have been the dominant medium of exchange for centuries. However, recent decades have proved that it is no longer the case as there has been a prevalence of being service oriented (Vargo and Lusch, 2004:1-2). Services, as defined by Vargo and Lusch (2004), are  “the application of specialized competences (knowledge and skills) through deeds, processes, and performances for the benefit of another entity or the entity itself (p.2).” Utilizing services gives businesses an edge, a competitive advantage, particularly in an evolving competitive market, something which Metalfrio is definitely part of (Vargo and Lusch, 2004:9).  Those businesses that learn to adapt tend to do well. In addition, Vargo and Lusch (2004) write this shift to services is also a shift from producer perspective to a customer perspective (p.2). Thus, it leads to more of a collaborative effort where co-creation leads to adding value to the service rather than a product having value (Vargo and Lusch, 2004:6). Also, customers rather develop relationships with those that can provide a range of related services over an extended period of time, thus allowing businesses retain their clients for the long term (Vargo and Lusch, 2004:13). Overall, service oriented marketing is a direction that businesses should be headed towards to ensure that they can remain relevant and competitive in the

The traditional view of marketing is that the firm makes something and then sells it. A) Will not work in economies where people face abundant choice. B) New

Apart from the above main assignment you are required to answer the following questions. The answers should take the format of a written essay. The word count is flexible for this task however it is recommended that at least 500 words are used to discuss each question. Assessment Type: Individual

* Generation X : Born between 1965-1976. They lie in the shadow of the baby boomers. Not materialistic. First generation of parental divorce and working moms. “The MTV generation”. They are spending more carefully. Many companies are focusing one Generation X als target segment.

Marketing by definition is the process of discovering the needs and wants of potential buyers and customers and then providing goods and services that meet or exceed their expectations. In order for a company to supply a product to the consumer, the company must first determine if there is a need for their product. Depending on the type of product a company is trying to sell will determine the market they target. For instance, if an automobile company wants to compete in today 's market they must always try to stay on the cutting edge of technology. By doing this, they are more likely to come up with a product that will entice customers to want to buy their product.

XYZ is a business company that deals with fast moving products hence it requires to change its working strategies from time to time. The primary target of any business is to make a profit. Hence, XYZ must always strive to reduce cost and maximize profit from its products and service. As the marketing and operational overseer, it is my mandate to come up with a best possible strategy for the company to maximize its profits and remain sustainable in the market (Kahn, 2013). The strategies that are outlaid in this paper will mainly focus on the operations of the marketing and production of goods and services. The paper intends to outlay the proposal for XYZ service and marketing strategies.