Marketing Of Target Corporation : A Chain Of Retail Stores

Because of the success of Target stores, the company was renamed Target Corporation in August 2000. Target Corporation has three main divisions: Target Stores, Mervyn's, and Marshall Field's. Target Stores, the second largest discount retailer, offers products geared to attract a more affluent discount shopper. The Target customer is much younger than other discount BIG BOX stores with an average age of just 40, mostly female, have children and are college graduates. The distinction in customer base is important due to the emphasis on quality at lower prices. Target separates itself from its competitors by offering more up-to-date and stylish products, better quality, while still keeping prices lower. The attractiveness of the store presentations and the employee attentiveness also gives Target an edge against other BIG BOX discount retailers.

Headquartered in Minneapolis Minnesota, Target Corporation is one of the largest chains of retail stores in United States and Canada (Stone, 1995). Founded in 1902, the chain now has more than 360,000 employees worldwide. The company operates nearly 1925 stores out of which 1795 stores are in the US and 130 stores are in Canada (NASDAQ, 2014). The business prides itself in a diverse portfolio of merchandise that their outlets houses, ranging from dry groceries to electronics, furniture, apparel and much more. Its distribution networks make use of third party vendors, direct shipping as well as distribution centers. It also operates a successful e-store target.com which offers customers a virtual one-stop shop for their needs.

One of Target’s strengths is that it’s one of the largest retail outlets. Target is a one stop shop for its consumers. Target

The Target Corporation formerly known as “The Dayton Dry Goods Company” is a major retailing company that was founded in 1902 in Minneapolis, Minnesota by George Draper Dayton. It is ranked the second largest discount retailer in the United States and ranked thirty- sixth on the Fortune 500 as of 2013. The Target Corporation has been serving this nation with the best price possible goods since their expansion from “Dayton” and is continuously winning the hearts of consumers with their dedication and service. A phenomenal merchandising strategy and cross channeling has enabled this upscale discounter to serve their purpose of customer loyalty and fulfill their promise of “Expect more and Pay less”.

Target Corporation is a retail chain specializing in household goods, clothing, food, and accessories at discounted prices. The retail chain’s history started back in 1902 as Goodfellows and in 1910 as The Dayton Company. Initially, the chain specialized in “furnishings, fabrics and decorations for business and other public institutions” (“Target Corporation,” 2016, p. 5). Eventually, Target went public in 1967 and on to acquire Mervyn’s in the 1970s where they became the seventh largest retailer in the United States. Target operates in the United States, where it is headquartered in Minneapolis, Minnesota and as of January 31, 2015 Target employs over 300,000 people. “The company recorded revenues of $72,618 million in the financial year ended January 2015, the operating profit of the company was $4,535 million, [and] the net profit was $2,449 million” (“Target

Target is headquartered in Minneapolis, Minnesota and is the second largest discount retailer in the United States. Target sells softlines, hardlines, and groceries, non-perishable food, pharmaceutical products, electronics, and many household products. There are three different pyramids at Target; Headquarters, Stores, Distributions Centers. I am going to be discussing the Stores Pyramid. Currently there are 1,763 stores spread out all over the United States except for Vermont.

Company Profile Target Corporation was founded in 1902 and is headquartered in Minneapolis, Minnesota. Target Corporation operates general merchandise and food discount stores in the United States. It operates as two reportable segments: Retail and Credit Card. The company offers household essentials, including electronics, music, and toys; apparel and accessories; home furnishings as well as seasonal merchandise. It also sells its merchandise under private-label brands, such as Archer Farms, etc. Target Corporation operates in-store amenities, such as Target Caféand Target Clinic as well. Its marketing strategy includes selling its products on its online shopping site Target.com and its network of

Target Corporation was founded in 1902 in Minneapolis as the Dayton Dry Goods Company, though the first Target store was opened in 1962 in nearby Roseville, Minnesota. Not until 1995, was the first Super Target was built. In 1999 Target launched their website Target.com. Target grew and eventually became the largest division of Dayton Hudson Corporation, culminating in the company being renamed as Target Corporation in August 2000. The Corporation became a major retailing power house with $52.6 billion in revenues from 1,397 stores in 47 states by 2005. Realizing a 12.1% sales growth over the past five years target had announced plans to continue its growth by opening

Target Corporation was founded in 1902 and headquartered in Minneapolis, Minnesota. Target Corporation operates general merchandise and food discount stores throughout the United States. The company’s products range from household essentials, to electronics, to toys, to apparel and accessories, to home furnishings, to food and pet supplies. Most of the merchandise is sold under Target and SuperTarget trademarks, but it also sells under private-label brands, such as Archer Farms, Circo, Merona, and Room Essentials. The company also offers merchandise through programs like ClearRx, Great Save, and Home Design Event. Additionally, Target markets its merchandise under license and designer

Target Corporation currently has 1,763 operating stores which are located in 49 US states and in the District of Columbia. The company has become one of the leaders in the department store industry since the establishment of its first retail store in 1962. Target has differentiated from competitors by offering products that are stylish and trendier than their competition (“Corporate Overview”).

Target Corporation has recognized itself as one of the top retailers in the United States market on the basis of excellent service quality, customer experiences, operational excellence, strong financial position, and a wide array of product offerings. Through its high degree of service orientation at physical outlets and adoption of fair business practices, Target Corporation has become the most distinctive retailer in the eyes of its potential customers. Being one of the top-notch retailers in the United States, Target Corporation has to carefully strategize on its business operations and marketing tactics so as to keep itself in the row of competitive brands of the industry.

Target Corporation is an upscale discounter store, providing high quality on trendy merchandise, at nice prices in a clean environment and guest friendly store. The first Target store opened in 1962 in Minneapolis area of Roseville, MN with a focus on useful shopping at reasonable discount prices. Today, Target remains committed to providing a one-stop shopping experience for guests by delivering separated merchandise and outstanding value with its Expect More. Pay Less brand promise. Target currently is the second largest general merchandise retailer in America, with Target.com consistently being ranked as one of the most-visited retail Web sites. Target now has 801 stores in the United States, 130 stores in Canada, 37 distributions

To understand what Targets distribution strategy is, we must know how many levels they have in their distribution channel and what marketing system they are using. Target looks to be in a vertical marketing system that is more administered. It seems that Target holds the power in the relationship with the companies that it does business with and has invited them to work with them in the improvement process for their distribution dilemmas (et al.) As of 2017 Target’s North American distribution infrastructure is made up of 41 centers. They consist of five different types of facilities. Regional general merchandise distribution centers, Import redistribution centers, perishables food distribution centers e-commerce fulfillment centers, and the

Target Corporation was founded in 1902 as Dayton Dry Goods Company, headquartered in Minnesota. In 1962, the first target store was initiated with the purpose of catering customers with discounted values. In United States and Canada, there are currently 1888 stores, in addition to this, in 2004, all of the subsidiaries were sold by the company following the objective of focusing on select stores of Target Corporation. Currently, it is second largest and renowned discount retailer throughout the world. In contrast to this, the company has been facing fierce and strong competition from market leaders such as Wal-Mart and Costco. There is also a need that the company must adjust its capital budgeting process.

On May 1st, 1962, guests in the Twin Cities learned the news of Target’s first grand opening, in Roseville, MN (Target Corporation, 2014). This is