Marketing On Social Media, Avoiding The Pitfalls Of Traditional Advertising, And Gaining New Customers Through The Internet

1233 WordsAug 10, 20155 Pages
INTRODUCTION Purpose: The purpose of this report is to get funding and a dedicated team to begin marketing on social media, avoiding the pitfalls of traditional advertising, and gaining new customers through the internet. Scope: The process for successful Internet Marketing: • Create a team • Create a website • Create a page for major social media sites • Update content consistently • Find new social media sites to market Background: M-Global Coffee mugs has been a successful company creating coffee mugs with unique prints. M-Global Coffee mugs was established in 2004 and has been featured in many magazines for our humor and play on current events. The order process has been to walk inside of our store, call our customer line, or to mail in an order. We can make this order process easier and expand our client by creating a website and advertising online. We already have a great reputation in our customer service. We can increase our sales and because much more profitable. I have researched different ways to market and ways to create a website and advertise on social media. DISCUSSION Creating a Website When we begin marketing on the internet we will have a global audience of potential customers. It will not take a lot of investment to create our website, but there will be a challenge of getting millions of potential customers to find the website. We need to create a plan for our website and stick to it, in order to be successful. This is why we would need a

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