2. Based on your answers above, you should rank each of the marketing opportunities that you have identified from most viable to least viable and in terms of the contribution of each opportunity to business growth. You should provide reasons for your rankings.
Marketing opportunities Ranking Reasons for rankings
Marketing opportunity 1: Joint ventures viable Joint ventures means that each party taking part in forming it would contribute their respective share to the new ventures, be that financial resources or management expertise. These pooled resources are usually correlated with high performance and good profitability. In addition, a joint venture is often formed under a clear goal, such as exploring a new market in another country.
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There are tons of professional website developers out there that can satisfy every need of even the most demanding requirement and the cost of doing so is not that high. The second is that by tapping into the online market, the company using this technology can reach a greater audience, which would eventually lead to a higher profit. The third fact is that with every other similar business also rushing into this market, the one who do not would be set at a great disadvantage since it will lose its market share quickly.
Marketing opportunity 3: strategic alliances Least viable A strategic partnership is considered the least viable option for three reasons after taking consideration of all relevant facts and analysis. The first reason is that it is extremely hard to find a suitable partner to form a strategic alliance. It does not only have to be reasonable, rational and love cooperation; it also has to be in a position where a mutual benefit can be found existence. The second reason is that sometimes even after forming the strategic partnership, the parties involved do not feel that secure since they might still worry their counterpart would turn on their back is the payoff is lucrative. The third is that the process it takes to form a strategic alliance is often long and complicated. It involved many back and forth negotiation to maximize each party’s interest and the legal issue can be complicated as well. In fact, in some countries, a secret alliance between
The film King Arthur overall is a pretty accurate depiction on what actually happened in history. The only turn in events that may not go with the groove of history, is the controversial idea that King Arthur is not a real person. King Arthur is known to be a legend, and a legend is a traditional story that is sometimes popularly regarded as historical, but not proven or validated. There are people out in the world that believe Arthur is a heroic symbol of a group of people. A group of people that conquered the Saxons and that Arthur is just the overall big picture of everything that had happened. Then there are people that believe that Arthur is a real person, and he did everything that is shown to us in the film, and he actually lived the
When the companies joining create a separate organization to create their product, the enterprise is called a joint venture.
International joint ventures is an overseas business owned and controlled by two or more partners; starting such a venture is often as an entry strategy (Deresky, H. 2014.p.377), while joint ventures refers to an independent entity jointly created and owned by two or more parent company.
It is because through the joint venture, the company is more familiar with the situation of the company there. The negative outcome is that the management system different between the company. So it is hard to make a decision making. It is because there is different opinion of each person.
Through the Horror comes a Hero. Ignited by the fire in Clarssie. She uses her words as a match to spark a burning passion in Guy Montag's heart. Using the young girl's dreams, he brought them to reality. Separated, transformed, and re-birthed just like a phoenix, he rose up from ashes.
The book To Kill A Mockingbird by Harper Lee is a fictional novel set in the mid 1930’s of Alabama. Social inequality and various forms of discrimination is widespread through Maycomb County affecting the black population and women. This society is segregated, racist, biased, and dominated by the white male.
Joint venture can help Saudi Group in diversifying its business activities. Milton R. Stewart; Ryan D. Maughn (2011) pointed out “Efficient and cost effective ways to enter foreign markets that allow companies to share risks and exploit synergies with partner companies continue to drive businesses toward international joint ventures, it can provide access to unique business opportunities and new geographic markets that may not otherwise be available, especially to smaller and medium sized businesses”. Business diversification can avoid Saudi Group depends on profit contribution from local business activities only, profit from international entry can help in expanding the local business activities. Joint venture is able to resolve both long and short-term problem and effectively deal with the weaknesses and thread of Saudi
I believe that it is important to realize that a strategic alliance or partnership is solely depended on trust and faith in the relationship between all involved in simultaneous stages should not change or use those stages for their own advantage without consideration of the organization involved. Some of the advantages would be:
A successful joint venture must increase the value of its individual partners. Additionally, if the joint venture is highly reliant on one of the partners and mostly building value in that partner, there is going to be an opportunity for the others to connect their equity in the joint venture that is the key partner of the venture. This kind of events cannot take place in co-marketing so it makes joint venture beneficial for all partners that are tied to the joint venture.
A strategic alliance is a good way for the company because it allows sharing the risks and the resources with the alliance that mean does not have to bear all the risk of the exporting. In addition, the alliance can help it to develop the new competencies - maybe the new product or
Joint venture outsourcing involves the use of a niche in the given market and setting up a new company. The client provides the staff and the assets. The profits from the company will be divided out as in the agreement.
The key factor in the management of international joint ventures are successful performance, human resource development, host cultural characteristics based on practice, the quality of performance, training, flexibility and adaptability, technical complexity, knowledge acquisition from foreign partners, parents cooperation, recourses sharing, shared equity, governance and the political risks of the host country, these are some of important critical successes for the international joint venture to success. If at any misunderstandings and conflicts of these problems, mean that it will develop a crack in a joint venture. The bargaining power of individual partners should determine who should bring specific resources to reduce costs.
In recent years the importance of strategic alliance has grown rapidly as the organizations have felt the need of keeping the hold over their respective market that seems to become extremely competitive due to the rise of new entrants. Nowadays it has become a trend for different multinational companies to increase and expand their business through effective strategic alliance. Centrica Plc is a multinational utility company that has exceptionally strategized their alliances and diversified their business all across UK and other countries. Nowadays the companies not only have alliance with the other companies but also extend their alliances with the consumers, stake holders, investors, suppliers, research centres and also with some universities. It can be said that the recent strategic alliance is more complex in nature involving not only companies but also other resources which are very important in regards to success. Present researches shows that with growing number alliances have increased the opportunity of diversity have also increased. One of the common determinants is the formal structure used to organize the cooperation. This topic has been the subject of numerous researches and every time the alliance structure has been studied differently to analyse alliance performance. In this case it
The second mode is joint ventures. Joint venture is a step that is mutually possessed and worked by two or more firms. Numerous firms enter the foreign market by taking part in a joint venture with firms that
Joint ventures can be defined as "an enterprise in which two or more investors share ownership and control over property rights and operation".