Marketing Opportunities: Starbucks, Procter & Gamble, and IBM

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Marketing opportunities The three chosen firms are Starbucks, Proctor & Gamble and IBM. These organizations have been chosen for different reasons. First, all three companies were chosen because they are multinational corporations. Starbucks is a coffee shops retail chain and it is well known around the world and especially in the US. Starbucks has strong brand image and brand recognition and the company has a strong corporate culture which is centered on valuing their employees and customers too. By working as the marketing manager at Starbucks, it will give me the opportunity in share in the success of the company and to be able to enjoy the employee benefits. Also since the company has a strong brand, creating new marketing opportunities will be easily facilitated by these marketing opportunities. IBM is also a well-known company in the provision of computers and corporate accounting software such as Lotus. IBM has struggled through financial difficulty in the past and the company has only just recovered from the brink of bankruptcy. By working as the marketing manager at IBM, I will be able to help the company build a strong brand image and to create new products and market these products alongside the current ones to make the company a success. Proctor & Gamble as the last company is also a strong company with a strong brand. The company is well known for their household products which are used in many homes all over the world. Working at Proctor & Gamble presents

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