Marketing Opportunity : Victoria's Secret

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Statement of Marketing Opportunity Victoria’s Secret GOES GREEN with skin care is a new marketing opportunity that will change the way women see beauty. This skin care line will include products such as face wash, wrinkle reducers, age rejuvenation, exfoliators, makeup remover, and face masks. All of the products in the line are made from “green” and natural ingredients, and will allow women to feel good about the products they are using on their bodies. Victoria’s Secret target market is favoring natural, chemical-free products in everything they use. Victoria’s Secret GOES GREEN seeks to satisfy those consumers’ wants by offering beauty products free of parabens and dyes. The products will use organic ingredients and feature supplements to help reduce wrinkles and rejuvenate skin. In addition, the products will have packaging made out of recycled materials. The goal of these products is to give aging women skin that looks and feels younger and to keep younger woman 's skin fresh and healthy. Current Market/Industry Performance Victoria’s Secret is a sexy brand with intimate apparel, beauty, college life products, and a swimwear line during the spring and summer seasons. The target market for Victoria’s Secret is women from ages 25-45, which includes high schoolers all the way through adulthood, who want to look good and feel confident. The “green” skin care line would go along perfectly with this market segment because it will appeal to the teen/college aged female

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