Marketing Options For Restaurants And Luxury Retailers For The Shopping Field Of Coupon Selling Companies

Due to the principles of fine dining restaurant, it is no doubt that the prices would extremely higher compared to normal restaurants. This is why their target market would normally be return customers, or probably those with stable financial state.

This coupon idea that you discuss in your forum post is an excellent idea for many sports organizations to implement into their promotional schedule for their season ticket holders. The coupon idea is already a commonplace promotion for many retailers to give to their customers to keep them coming back to their store. The only question that I would pose about this scenario, what type of promotion would you run alongside this for fans/consumers who were not season ticket holders? However, as you stated, the idea of a coupon book for season ticket holders is a great marketing technique for the team. They do not lose out on as much money as they would have, mostly due to an individual’s ability to lose something. You mention that you ran

Case study: Jamie’s Italian – From Marketing Strategy to Communications Not only do the restaurants provide a cozy environment but also the prices are very reasonable. Oliver says this about the chain, “[It] is all about bringing my food to the public and offering them the best value for money they can get. I’m putting my name on the line. The restaurant will have to offer the best quality meal diners have had at that cost otherwise I will have failed” (Kühn, 2007). The positioning of his restaurant will allow him to reach a market that his other restaurants may not have been able to. His two other restaurants, Barbecoa and Fifteen, are marketed as top-class and fine dining restaurants, where reservations are required. Along with his consistency in using quality fresh ingredients, the rustic and authentic experience, and the new lower-priced strategy in

Crap offers to lure the customers: Sometimes savvy businesses may try to use Groupon as a means to get clients in the door by offering worthless items at a discount.

Describe in dollar or unit terms such as gross sales of all other products or services similar to those offered by the organisation

This would be critical in the business’ ability to survive in such a monopolistic type market. Successful operation within a smaller independent chain restaurant faces challenges that may not be as apparent to a larger and more established national chains.

Promotion Strategies 1. Explain what you think would be an appropriate promotions strategy for both of them. In doing so compare and contrast the two promotions strategies explaining why you think they would be similar or different. (50%)

To keep up with competitors, food retailers are adding restaurants and carryouts to their stores. Installing restaurants within stores adds convenience for consumers, offering no-frills brands to compete with nationally advertised brands, providing economy family packs to compete with food clubs, operating fast checkouts lanes, and providing banking within the stores, to prevent them from coming off as monopolistic. Consumers want to shop at stores that are easier for them. By adding restaurants to stores, consumers may say that buying food from those restaurants may seem easier than going home to cook a meal with the food items they just bought. As the saying goes, never go to the store hungry because having restaurants within a store will attract more customers because they are hungry while they are shopping. Food retailers want their stores to seem more convenient and better for shoppers, that they must find ways to draw more customers in and by adding in-store restaurants and carryouts they can do so.

Restaurateurs get benefits and some challenges from advanced communications technologies. Although modern websites and ordering platforms make it easier for customers to reserve tables, many people book multiple or speculative reservations to give them more dining options from which to choose when dinner time arrives. Upscale restaurants especially feel the effects from no-shows. Restaurant lose pure profit from cancellations and no-shows because most people who dine in upscale restaurants don 't expect to get a table if they don 't have a confirmed reservation, so they don 't try unless they know a restaurant 's owner, enjoy celebrity status or are willing to grease the wheels by paying a hefty bribe to get a table.

The concept of strategic groups in the grocery industry is one that is used to group companies within the same industry that are alike in business model of that have similar combinations of like strategies or goals. When it comes to competition in the grocery retail industry. The selling of grocery’s is an important industry that affects the health and wellness of its countless customers and many of its staff, and can also have a major impact on the farming community and manufactures that assist the suppliers. In any industry their sometimes are many different companies with many different strategies to sell its products and services. Some company’s may target customers wanting lower prices like Walmart, and some

The chain restaurants have managed to sustain in many of the crisis. But to do so they had to take up the challenges from both their peer rivals and also from the pub groups to lure customers through their doors. They went ahead to cut costs, implement marketing strategies with different schemes or promotional activities with meal deals,

Thus, now a day, restaurants and, more generally, the food industry cope with the obligation of attracting more and more customers, developing loyalty and at the same time keeping their brand image for the customer. The marketing tools used in order to do those obligations are wide-ranging into the general Marketing Mix. But, for instance, as traditional restaurants and fast-foods do not have the same budget to develop their marketing strategy, they have to find new tools beyond the ones they commonly use such as low-prices strategy or timesaving for instance. Indeed, it can be quoted as basic tools already used the low-prices strategy5 mostly used in the fast-food industry and targeting urban workers and students all around the world. For instance, a regular meal at McDonalds costs around 10$6. In other restaurants, prices are also important as it gives a good brand-image: gastronomic restaurants or renowned bakeries can display high prices because they provide high quality products, service, reception and atmosphere. Those two different strategies are indispensable for them to stay competitive on their respective market and to differentiate themselves from the others. It could also be quoted another important tool in the food industry: timesaving. In a fast-food, for instance, the customer will expect to be served as fast as possible because it is one of the aim of that kind of restaurant7. In a traditional restaurant, the customer expects to wait longer because of

Is a level of 75 per cent comprehension realistic among those who become aware of an ad? Why or why not?

The bargaining power coming from suppliers within the fast food industry is usually weak. Rather than growing potatoes, cows, coffee beans and etc. by themselves, most restaurants within the industry get their food from various farmers, butchers, packaging companies and partners. There are thousands of suppliers for restaurants to choose from and they can select their suppliers through the competitive bidding market. It will determine the cost of their products. Restaurants also tend to build long-term and trusty relationships with its suppliers, which makes bargaining power of suppliers weak to some extent. For example, McDonald’s has cooperated with some suppliers for more than 25 years. As a

Strategic Marketing Management is a process by which organizations strategize to sell their products in the most effective and efficient way. It consists of all those steps which are essential in making a company's product a success in its market (Kotler, Brown, Burton, Deans, & Armstrong 2010). This paper presents the strategic marketing analysis of a renowned fast food chain-Burgers Plus. The paper is divided into two major sections; each of which has a set of three specific areas of strategic marketing to discuss for the company. The major focus of the paper is to highlight the current strategic marketing policies and practices of Burgers Plus and discussing them in the light of internationally accepted strategic marketing management principles and practices.