Marketing Orientation, Marketing Mix, 7p

2867 WordsMay 4, 201312 Pages
Introduction Marketing orientation is defined as the implementation or completion of a marketing concept that essentially caters to the customers. The term is otherwise known as marketing concept or consumer focus. With marketing orientation, a small business orbits it's proper choices across the would like and requirements from the marketplace, such as potential prospects. A company which is marketing-orientated has got the commitment to valuing customers and also the customers’ needs. Actually, it can actually give rise to the change of The Happy Gardening Company lifestyle. Marketing Orientation For The Happy Gardening Company, this particular marketing and advertising concept requires three important stages in becoming…show more content…
Product The product is the physical product or service offered to the consumer. In the case of physical products, it also refers to any services or conveniences that are part of the offering. Product decisions include aspects such as function, appearance, packaging, service, warranty, etc. Price Pricing decisions should take into account profit margins and the probable pricing response of competitors. Pricing includes not only the list price, but also discounts, financing, and other options such as leasing. Place Place (or placement) decisions are those associated with channels of distribution that serve as the means for getting the product to the target customers. The distribution system performs transactional, logistical, and facilitating functions. Distribution decisions include market coverage, channel member selection, logistics, and levels of service. Promotion Promotion decisions are those related to communicating and selling to potential consumers. Since these costs can be large in proportion to the product price, a break-even analysis should be performed when making promotion decisions. It is useful to know the value of a customer in order to determine whether additional customers are worth the cost of acquiring them. Promotion decisions involve advertising, public relations, media types, etc. People Consumers are the most important part of any services or perhaps
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