Marketing

1124 WordsMar 13, 20135 Pages
THE UNIVERSITY OF NORTHAMPTON NORTHAMPTON BUSINESS SCHOOL DIVISION OF MARKETING AND ENTREPRENEURSHIP MODULE: MKTM026 International Marketing Communications 2013 ------------------------------------------------- Module Code | Level | Credit Value | Leader | MKTM026 | M | 20 | Dr Kathleen MortimerKathleen.mortimer@northampton.ac.uk | Resit Assignment Brief Date set w/c 11/02/2013 ------------------------------------------------- Hand-in date 28th March 2013 Title International Marketing Communications Plan Objectives This assignment has been designed to allow students the opportunity to explore the issues of international marketing communications from the perspective of a real organisation facing the…show more content…
The proper, accurate presentation of quotations and references and research data is expected and inaccuracies will be penalised, as will the over-reliance on a single source or limited sources of information. Application to industry Students should demonstrate the ability to integrate theory into practice and increasing abilities to suggest viable solutions to the problems of the case organisation within the reality of the sector and environment in which it operates also demonstrating the ability to develop a realistic and viable strategic vision in the industry context. Synthesis and Originality Students should be developing the ability to demonstrate the advanced skills of synthesis. Providing solutions to unpredictable professional situations when necessary offering both creativity and originality whenever possible to meet that challenges presented by the case study. In order to obtain higher grades students should consider the following: * the ability to demonstrate creativity and critical analysis in the provision of original solutions * the ability to demonstrate greater depth of knowledge and understanding through wide reading and varied research activities and the appropriateness of theory for
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