Marketing

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THE UNIVERSITY OF NORTHAMPTON
NORTHAMPTON BUSINESS SCHOOL

DIVISION OF MARKETING AND ENTREPRENEURSHIP

MODULE: MKTM026 International Marketing Communications 2013
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Module Code | Level | Credit Value | Leader | MKTM026 | M | 20 | Dr Kathleen MortimerKathleen.mortimer@northampton.ac.uk |

Resit Assignment Brief

Date set w/c 11/02/2013

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Hand-in date 28th March 2013

Title

International Marketing Communications Plan

Objectives

This assignment has been designed to allow students the opportunity to explore the issues of international marketing communications from the perspective of a real organisation facing the
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The proper, accurate presentation of quotations and references and research data is expected and inaccuracies will be penalised, as will the over-reliance on a single source or limited sources of information.
Application to industry Students should demonstrate the ability to integrate theory into practice and increasing abilities to suggest viable solutions to the problems of the case organisation within the reality of the sector and environment in which it operates also demonstrating the ability to develop a realistic and viable strategic vision in the industry context. Synthesis and Originality Students should be developing the ability to demonstrate the advanced skills of synthesis. Providing solutions to unpredictable professional situations when necessary offering both creativity and originality whenever possible to meet that challenges presented by the case study.

In order to obtain higher grades students should consider the following: * the ability to demonstrate creativity and critical analysis in the provision of original solutions * the ability to demonstrate greater depth of knowledge and understanding through wide reading and varied research activities and the appropriateness of theory for
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