Marketing

11497 Words Oct 24th, 2015 46 Pages
Tuesday April 14, 2015

Judy Nagy
John Molson School of Business, Concordia
1450 Rue Guy
Montreal, H3H 0A1

Re: Business plan, Ébéniste Jewelry

Dear Professor Nagy,

We have made the following plan as a business plan for Ébéniste Jewelry, in order to fulfill academic requirements as requested for the course of COMM 320 at John Molson School of Business. We would really appreciate feedback regarding this business plan. Thank you very much for your time.

Sincerely,

Ébéniste Jewelry team

Ébéniste Jewelry Business Plan | COMM 320, Section R
Professor: Judy Nagy
Concordia University
April 14, 2015
COMM 320, Section R
Professor: Judy Nagy
Concordia University
April 14, 2015 | |

Matheson Carroll
…show more content…
He is a professionally-trained cabinet maker from Montreal. Gill makes hand-made wooden jewelry, with products ranging from rings, bracelets and earrings. He sells his products mostly on Etsy. Currently, Ébéniste has direct and indirect competitors within the retail and online stores. In the next three years, Ébéniste will focus towards increasing profit and exposure in order to gain market share.

Ébéniste is focusing on two types of Industries, Jewelry Manufacturing and Online Jewelry Sales. In terms of the Jewelry Manufacturing, the expected growth for the next 4 years is expecting to decline. However, the Online Jewelry industry is expected to grow within the next few years.

Ébéniste will be targeting men and women from the ages of 25 to 50, living in Canada and the United States. Also, it will target the middle to upper class customers. It is focusing on people who enjoy wearing alternative and unique jewelry. Ébéniste rings are custom-made to each individual where customers can send in meaningful materials to be incorporated into the rings and they can request

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