Marketing

2518 Words Apr 14th, 2013 11 Pages
Exam III MKTG 101 Review Questions
Multiple Choice Questions 1) Which of the following is NOT a typical supply chain member? 2) All of the institutions in a channel are connected by various flows. These include physical flow, flow of ownership, payment flow, information flow, and ________ flow. 3) From the economic system's point of view, the role of marketing intermediaries is to transform the assortment of products made by producers into the assortment of products wanted by ________. 4) ________ conflict, which occurs between different levels of the same channel, is more common than ________ conflict, which occurs among firms at the same level of the channel. 5) Which of the following are the three major types of vertical
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This unplanned static or distortion during the communication process is called ________.noise 33) The six buyer-readiness stages include all of the following EXCEPT ________.hesitation 34) A message showing a product's quality, economy, value, or performance is called a(n)rationalappeal. 35) Marketers using humor in their messages claim that they attract more attention and create more loyalty and belief in the brand. This type of message is called a(n) emotional appeal. 36) The two broad types of communicationchannels are personal and nonpersonal. 37) Creating word-of-mouth campaigns by cultivating opinion leaders and getting them to spread information about a product or service to others in their communities is known as buzz marketing. 38) Perhaps the most logical advertising budget-setting method is theobjective-and-taskmethod because it is based on spending necessary to accomplishing specific promotion goals. 39) ________ is the company's most expensive promotion tool.personal selling 40) ________ is very

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