Marketing Essay

The corporate identity is not merely the “the most important reason or purpose for someone or somethings existence.” (Webster, 1828) Paul Verbinnen coined the phrase as “intrinsic identity.” (Doorley & Garcia, 2015) The intrinsic identity of a company is what the company stands for and what they wish to portray to the public about themselves. If the company has a good idea of what the corporation’s intrinsic identity is, they can build on their performance, behaviour and communication and therefore increase their reputation.

Identity. What is identity? One will say that it is the distinct personality of an individual. Others will say that identity is the behavior of a person in response to their surrounding environment. At certain points of time, some people search for their identity in order to understand their existence in life. In regards, identity is shaped into an individual through the social trials of life that involve family and peers, the religious beliefs by the practice of certain faiths, and cultural awareness through family history and traditions. These are what shape the identity of an individual.

Identity is a group of characteristics, data or information that belongs exactly to one person or a group of people and that make it possible to establish differences between them. The consciousness that people have about themselves is part of their identity as well as what makes them unique. According to psychologists, identity is a consistent definition of one’s self as a unique individual, in terms of role, attitudes, beliefs and aspirations. Identity tries to define who people are, what they are, where they go or what they want to be or to do. Identity could depend on self-knowledge, self-esteem, or the ability of individuals to achieve their goals. Through self-analysis people can define who they are and who the people around them

The concept of identity is usually described as self-image the person we thing we are and self-esteem or self worth, which is concerned with the worth we attach to that

Article 10: Corporate marketing myopia and the inexorable rise of a corporate marketing logic: Perspectives from identity-based views of the firm

The meaning of identity is not easily defined. Identity generally refers to the stable defining characteristics of a person that makes them an individual.

Identity is what makes a person unique. It is the soul and the essence of a human being. People are not born with a fixed identity. Identity is inherently dynamic; it changes and evolves over time. A person’s identity is ultimately shaped by their decisions. My identity is different from those who surround me. I create my own identity.

What is an identity? Some people claim you’re born with it, other says that your identity is molded throughout your lifetime. An identity is what makes you the person that you are. When someone describes you to someone else, they are describing your identity. The morals that you live by, and the way you live your life is your identity. Many different factors make your identity different from everyone else’s. I think this because everyone goes through different events in their life and that’s what alters a person’s identity.

Identity is the all encompassing view of who you are as an individual and contain many different parts such as your goals, values and beliefs as well as your standards for behavior and decision-making (Schwartz, Luyckx, & Vignoles, 2011).

What identity means to me is how a person or thing describes itself or is described. A person’s identity is based on their personality and who they are as a person. If a person is kind to other people and helps others this shows the person is caring so one of the person’s identity is that he/she is caring. People might identify themselves by saying that their compassionate, courageous, easygoing, determined, sensitive or even that their independent . Three words that identify me are that I am venturesome, ambitious, and athletic.

Identity is defined as the fact of being who or what a person or thing is. A person should be able to define their own identity, but it sometimes seems as if others define it for us. But when it comes down to it, we are merely who we want to be, even if it is influenced by others.

Defining the identity includes the businesses mission statement, philosophy, and how it wants to be seen by other companies and consumers. In order to find the information of a company to define it and create its mission statement, the information needed is already established by how the company does business. For example, a company who cares about the environment will recycle, use renewable energies, handle their waste properly, etc. The information provided about ToolsCorp is not actually enough information to provide the identity and mission statement.

Identity refers to the way people see themselves--the groups they feel a part of, the significant aspects of themselves that they use to describe themselves to others. Some theorists distinguish between collective identity, social identity, and personal identity. However, they are

Apple is a global company represented in many parts of the world, but born in the United States by computer wizards by the names of Steve Jobs and Steve Wozniak who founded the company back in 1976 (Capon, 2008). The organization deals with the design and sale of computer hardware, software and offers tech support to its customers. Examples of the hardware the company manufactures and sells include mobile phones, personal computers, iPads, tablets and iTunes with associated brands, like the MacBook and iPhones that represent Apple’s driving force towards its success. It is recognized as a brand leader in consumer electronics by the world in terms of quality and customer satisfaction and despite the wide product range, Apple manages each product in a distinct way that is a single business unit (Mittan, 2010).

Based on the society of interdisciplinary business research, corporate identity has eight different determinants that are corporate design, corporate culture, corporate vision, corporate, industry identities and auditory. The term of CI design was first put forward by American in the 1960s，which means the enterprise management concept and spirit culture, using the whole communication system, especially the visual communication system, convey to the enterprise internal and public, and make it produce a consistent identity or values of the enterprise, so as to form a good corporate image and sales promotion product design system. CI includes mind identity, behavior identity and visual identity. Firstly, MI is a specification of mind, do is thought, how to walk one, must have a set of enterprise culture philosophy. It is the enterprise management macro and micro political instructor, playing contradiction adjustment role in the enterprise. Secondly，BI is corporate leadership and the worker's behavior norms because it is nonsense if there is only