Marketing

To be able to do this project you should select a company of your choice and identify the various market research techniques the company has used to gather information of the market.

Secondary research is done to research the data collection through the study of information which has already being researched from the hospital websites, articles, discharge and intake records or through primary research.

Secondary Research is research about information from someone, (like my client), that already exists or produced. I will probably use textbooks and the Internet, for Secondary Research.

Secondary marketing research is based on information previously gathered by an individual, the government, and other agencies. “Secondary sources are those sources of information that have been collected previously by other individuals or organizations. Secondary sources of information can help you to identify other sources of information, it can help you to get an overall picture of your market or it may provide more detailed information on a specific segment of the market” (Karen Paiyo). There are also various research tools used when conducting secondary research. Secondary research can be acquired from previous reports, public sources, newspapers, magazines, commercials, educational sources, and websites. Secondary research is often easy to find and generally free. It is much more inexpensive than primary research. An example of secondary research is a general manager, of a professional baseball team, gathering a summation of statistical information (of a player whose contract is expiring) from previous

Secondary market research involves the processing of information that is already collected by previous researchers. For the secondary market research, I will use a research company. They will give me the information of the surrounding hotels of my hotel location. It is then possible to promote my hotel with another, so I’ll be able to compare my hotel with the others to improve. Based on the information of the other hotels are be seen what they can do and what not. This

What is Market Research? When you collect and identify data (qualitative data and quantiative) about customers, the market and competitors.

Data collection can be obtained from observations, surveys, interviews, or social media. Before beginning to collect digital data, participants must be advised on how the company plans to

They can also measure this through sending out a survey to customers who did not accept the organizations quote. Survey questions can include reasons for the quote being rejected, such as cost, quote turnaround time, and delivery lead time. One of the major advantages of primary data is that it can be “more specific to the problem being studied” (Kerin, R.A., Hartley, S.W., Berkowitz, E.N., and Rudelius, W., 2006) and one of the main disadvantages is the cost associated and time associated with collection. So what is the difference between primary and secondary research?

This is existing research that has been gathered previously either by the firm itself or by other organisations. This type of research is collected quicker and cheaper as it has been already archived. Secondary data is normally found in internal and external sources.

According to this online source, (businesscasestudies.co.uk) primary research is defined as, "New research, carried out to answer specific issues or questions. It can involve questionnaires, surveys or interviews with individuals or small groups". Primary research is essential for coming to new conclusions in research which has yet to be studied, whilst also challenging claims set by other examples of research. It holds several advantages over other research methods such as secondary, as stated by Sarstedt (2014) whose advantages included, primary data being more recent, more specific and being more proprietary

Primary and secondary sources are ways in which data can be retrieved. As Serakan (2006) stated, “Primary data refer to information obtained by the researcher on the variables of interest for the specific purpose of the study”. Various evidence suggesting to what methods of primary research can be conducted and which are most effective for the previously mentioned problem description are stated in this chapter.

Marketing plan and marking research for primary and secondary details of existing customers. For example in primary information is collected at first by hand. Kellogg’s would do research on what customers like and what they don’t like in order to make a decision on what customers like to eat for breakfast. For secondary they would publish and keep a sources of information for example those produced by marketing and organisation for

Before launching or expanding a business venture, there needs to be an understanding of the industry, its competitors, and its customers. Market research is vital in assisting companies in the decision-making process and their marketing direction. Data from marketing research is important because it provides companies with ways to identify opportunities, identify market potential, minimize chances of loss, devise effective marketing strategies, gauge customer satisfaction, and serve as an evaluation tool.

Secondary market research is market research that’s already gathered and prepared for you. Secondary research also known as desk research is when an organisation identifies suitable sources and getting access to them; reviewing and accessing their suitability for their specific research objectives (Mcgivern 2013). There are many benefits and drawbacks of using secondary market research for an organisation.

When someone starts a new business or expands existing business, there is need for market research to make stronger and better decisions and improve chances of success. There are two type of research; secondary market research and primary market research.