Marketing Paper

A business must be highly competitive in the business markets today. For a business to grow successfully, remain sustainable, and competitive a business needs a good understanding of a marketing plan, and the knowhow to put the concepts to work for the business achieving a successful marketing strategy. Remaining successful when an economic growth has leveled out shows a sustainable business. Competitors that follow the same marketing concepts will need to develop a good marketing plan, and implement the concepts into a marketing strategy to remain a competitive business. A good marketing strategy contains a marketing plan describing the products offered, and taking into account

Discuss what is meant by the term “customer orientation”. Illustrate with examples how companies demonstrate their customer orientation by reference to at least two elements of the marketing mix.

“Some people may rile against the commercialization or Americanization of the Olympics but figures show that the dollars from the US is critical for the sustenance of the Olympic movement. Besides TV, the IOC’s another major stream of income is private partnership.”( D.Jones 2012)

The Summer and Winter Olympic Games alike provide an opportunity for countries to display their athletic prowess and national strengths. However, these competitions are often tainted with the corrupt seeds of politics. A wide variety of dangerous and damaging political power plays make an appearance in each Olympic gathering. In the beginning the Games were designed to be a truce period, but they are beginning to lose this component. Also, in every Games since the beginning of the modern Olympics, there has been some form of political activity present. Granted, the Olympics can be used to repair international relations through global partnerships; however, this should be the only instance where the Olympics are used as such. Also it is incredibly unjust to rob athletes of their Olympic dream if their team was to boycott the Games. In order to make the Olympics an enjoyable and rewarding experience for the athletes and spectators alike, the Games should be enjoyed from the athletic perspective alone, without coverage of the political action involved. In short, the Olympics are a rich, cultural tradition that should not be corrupted by politics.

Di Zhang has affiliation with the School of Journalism and Communication, Renmin University of China, China. However his educational background and personal experience surrounding the topic is lacking; conversely enough as an author he was able to make up for that with a broad and all-inclusive article that used the conceptual framework of organizational–public relationship cultivation strategies to quantitatively evaluate how the Chinese government's international media relationship cultivation strategies at news conferences changed from 2001 to 2009 (Zhang,

The Super Bowl, the Olympic games, and the World Cups are major game that billions of people watch all over the world. People all over the world gathered to enjoy and engaged into something people feel comfortable associating with that they would not do on regular bases. Why not used that as a propaganda in boosting your sales. These companies will pay billions of dollars for their ad’s to be future on TV, and the funny part is they only last no more than less than one minute. These big corporations will be associated with sports, it’s the easiest way of making money. I remember that I had read an article for another class last semester that talk about how McDonald’s and Coke companies where investing in programs that helped with issue that

In the athletic world, there is no greater event than the Olympics. Nevertheless, it is true that this exciting and competitive event might be at stake as the organizers of the event are contemplating a permanent site that could demolish a country economically. Previous studies

Companies through the art of advertising are the ones that bring public attention to the upcoming Olympics. Firstly, there is McDonalds with their happy meal toy, Hudson’s Bay for their official sports gear and Coke being the drink for athletes. Globalization is the process of international integration from the interchange of world view, products, ideas and other aspects of culture (Globalization, 2015). All these companies experience a surge in profits due to their international outputs but not the small business. With people from all over the world coming into the city,

Ambush marketing as an idea first became exposed at the 1984 Los Angeles Olympics. Those Games, which created an excess of US$250 million, were considered a staggering achievement. They were the first to be financed completely secretly. With the end goal this should happen, the coordinators of the Games and the International Olympic Committee (IOC) themselves had actualized a rebuilding of their sponsorship stage in the mid 1980s. Before the 1984 Games, any number of supporters had been permitted to attach themselves to the Olympics on an "official" premise. This approach reached a crucial stage at the 1976 Montreal Olympics when there were 628 "official" patrons. As a paper by Chadwick’s department at Coventry University (‘Ambush marketing

Barford, Vanessa. "London 2012: The Great Olympics Sponsorship Bandwagon." BBC News. BBC News, 13 July 2012. Web. 03 May 2016.

As previously mentioned, modern Olympic Games with a history that stretches back to 1896 were initiated with a view and high hopes of uniting the countries of the world (Norton, 2008, p. 730). The expectations were mainly driven by that fact that the world was

Analyze the reasons why the Chinese government hired a Western public relations firm to work on the 2008 Beijing Olympics.

The Olympic Games are able to unify the otherwise divided world through a shared love of sports and displays of great athleticism. Much like competitors being recognized with medals for their athletic achievements, major corporations seek higher brand recognition by using the Olympic games as a global marketing platform. In order to do so, companies must identify themselves as official sponsors, which has become an increasingly expensive investment. Leading up to the Rio 2016 Olympics, twelve sponsors invested multi-millions of dollars to gain exclusive worldwide marketing rights. Although, before the 2016 Games, the IOC, or the International Olympic Committee, implemented a change in Rule 40, allowing unofficial sponsors to use Olympic

This bad public image has led to loss of existing customers and potential customers switching to more ethical brands. Nike’s marketing team has had to make it a big priority to counter any negative publicity and re-focus consumer’s attention on what they are doing about the allegations.

“Regardless of who takes home the medals, corporations from the United States, Japan, and some other countries stand to make a lot of gold at the Seoul Olympics,” (cite Doc #7), what the newspaper meant by that was that even though some won gold, the corporations that helped broadcast have earned them gold as well. Though these corporations were a big help in the Olympics and it made a really big influence in the Olympics now, some corporations may have taken advantage of the Olympics just to make profit. Document 9’s bar graph was given a title “Fees Paid to the International Olympic Committee for International TV and Radio Broadcast Rights” and with the bar graph we can see that during 1980 to 2000 the countries paid more and more to promote the olympics. This graph might have also been made because they wanted to show how people worked harder to help make the Olympic more popular and be watched by different people around the world to help show our world is developing into a more diverse society. Lots of people worked hard to promote the Olympics and some did it just to help the Olympics and some others took advantage of this event.