Marketing Peter Pan Peanut Butter to Canadian Markets

A marketing plan can be viewed as a roadmap in which an organization navigates through a sequence of steps in order to promote a service, goods, or program (Thomas, 2015) (May, Apr 12, 2012). Therefore, in order to initiate the occurrence of any marketing activity, it is vital to have a marketing plan to follow in the event to create awareness, attract customers, and to gain business (Thomas, 2015). In having a marketing plan, the organization must delineate their marketing initiative through a sequence of designated steps by strategically organizing, marketing activities while defining who will be their targeted potential customers (Buttell, Jan/Feb 2009). In meeting the strategic objectives of a marketing plan, it should

Most of the information for this market research can be obtained through the U.S. Department of Commerce, International Trade Administration. This specific resource, according to an article posted in the Entrepreneur website, “It is devoted to assisting U.S. companies in international trade. They have a network of approximately 2,500 trade experts in about 70 countries around the world and about 70 cities in the United States.” Other sources that can

Peanut Butter is a paste-like substance made from peanuts and is primarily consumed in the human diet. Americans consume on average over 1.5 billion pounds of peanut butter and peanut products each year. (National Peanut Board. web) Peanuts are the main ingredient in peanut butter. Other ingredients include oil to give it a smooth, creamy texture; sugar, honey, or molasses adds the sweetness to peanut butter. It has been around for hundreds of years and dates back to the Aztecs and the Incas. The first US patent for peanut butter was issued in 1884 to a Canadian, Marcellus Gilmore Edson of Montreal, Quebec. (Erdos.web) As delicious and tasteful as peanut butter is, it also has remarkable weight loss and health benefits as well as other non-food uses in everyday life.

Use the Sample Marketing Plan in Ch. 2 of Marketing Management as a guide in developing the components of your plan.

Cho, J. (2013, February 19). J.M. Smucker wants to churn out even more Jif and other peanut butters. Retrieved October 13, 2013, from http://www.cleveland.com/business/index.ssf/2013/02/jm_smucker_wants_to_churn_out_even_more_jif_and_other_peanut_butters.html

This marketing plan will also engulf vision of the company, its mission statement, product and services, and underlying factor of the business. The plans will also contain a vivid description of the company in terms of its business product as well as SWOT analysis to demonstrate its strengths, weaknesses, opportunities, and threats. A market target segmentation of customers, strategic mission, and its foreign expansion

Who can resist delicious donuts, especially when peanut butter is involved? Make your own donut sandwich by cutting mini donuts in half and spreading PB on both halves. Finish them off by dipping them in melted

International interaction between members of Trans-Pacific Partners will offer Canadians a chance to showcase and market their brands. The increased market and field of operation is a good platform for Canada to introduce their brands to the world. This will lead to such brands gaining recognition beyond the country’s borders. Retrial traders will stand a better chance of increasing their sales. In addition, Canada will experience redefined retail trade policies that will allow increased

In The Marketing Plan Handbook, Chernev gives a simplified approach to writing marketing plans. It outlines the basic principles of writing a marketing plan and it puts emphasis on marketing as a value-management process. It incorporates the relevant aspects of the business, such as the financial, operational, technological and organizational aspects. Chernev states that marketing plans do not have to be lengthy but should contain need-to-know information and not so much nice-to-know information which is not directly related to the decision at hand and is rarely actionable. He breaks down the marketing plan in eight parts: executive summary, situation analysis, goal, strategy,

A marketing plan is interracial to the success of any business. Regardless of size or what you’re trying to sell it’s going to the back bone of profitability. There are many different aspects that go into making a market plan including: market

Top four purchase drivers are the same in both countries. Convenience and taste are at the top of both lists. The quality of the cookie dough is not valued as highly in Canada and kids have more of an influence in driving purchases.

Canadian based company, Saralyn Mills, is in need of a new marketing strategy to repair the current shortage of sales in Quebec, Canada. According to the case study, the Quebec and Ontario markets account for 69 percent of the company’s sales in Canada. Currently, Saralyn Mills does not have an effective strategy in place for the market of Quebec. The company’s current goal is to implement a global standardization strategy, which is focused on keeping a set marketing strategy the same for every location. It is up to the marketing manager, Nicole Vichon, to come up with a new and separate marketing plan for Quebec. Even though this would be a major policy change from the current global strategy of Saralyn Mills, case facts prove it could be very effective.

Another challenge is that despite the ability to manufacture products cheaper in China, there is a flip side to this situation and that is that sometimes, that “made in America” sign on the back of a product could mean more than the few dollars more it costs to buy that product. Some Americans, in their spirit of patriotism, care more about supporting the American economy than saving a little bit here and there buying products that were manufactured outside of the United States. Balancing the stigma sometimes associated with making a product in a foreign country with the lower costs that usually comes along with that is important in doing business in China as well.

A strategic marketing plan focuses on the goals, objectives, strategies and strategies related to the goals. Goals are comprehensive and it provides the general guidelines on how the marketing organization wants to achieve, such as an expanded market segment (Kotler et al, 2013). Objectives are tied up together with target goals and provide further specific, determinate results - for example, an increase in the market share of a specific geographical area for a particular product, with a certain amount

Westwood, J., 2002, The Marketing Plan: A step-by-step Guide. 3rd ed., London, Kogan Page Limited, p