Marketing Pl Blue Note Cafe 's Need For Increased Sales

Increase the frequency of purchases by your customers. No matter how poor your current product or service, you must have some customers or clients. One key strategic dimension that you should be thinking about is how to augment and reposition your product in order to sell more to this group.

I. Executive Summary II. Situation Analysis o Market Summary  Target Market Demographics  Geographic  Demographics  Behavior Factors Market Needs Market Trends Market Growth o SWOT Analysis  Strengths  Weaknesses  Opportunities  Threats o Competition o Product Offering o Keys to Success o Critical Issues III. Marketing Strategy o Mission o Marketing Objectives o Financial Objectives o Target Markets o Positioning o Strategies o Marketing Mix o Marketing Research o Action Plan IV. Financials o o o V. Controls o o o VI. Summary Implementation Marketing Organization Contingency Planning Breakeven Analysis Sales Forecast Expense Forecast

A1. Viability of Product or Service: Spice King is an Indian Cuisine and Sweets restaurant located in Renton, WA. Their current site, www.spicekingrenton.com, could use some work to increase their web imprint and bring more business to the company. The restaurant is located within a small ethnic grocery shopping mart on a side street in Renton. The restaurant is frequented by the local shoppers but offers so much more than just a quick lunch. They offer a range of Indian food and desserts and offer delivery and catering. Delivery and catering orders are primarily done via phone call. Customer feedback shows because of current site deficiencies, few orders are

Observe Exhibit 12. What are the underlying causes and drivers that make order patterns to look this way? Provide a discussion on these causes/drives to show how they are causing the resulting demand pattern. Examples of items to consider include transportation discounts, promotional activity, product proliferation.

Kudler Fine Foods is a gourmet food store which also offers in store parties in order to introduce customers to their products and also teach customers how to prepare their specialty foods. They have expanded to three stores and are continuing to see growth opportunities in their industry. Kudler Fine Foods has planned on contracting with local growers to obtain their produce and now they want to add a catering service. Before they can do so, they must run the possibility fully through a marketing standpoint in order to assure the success of this project. This study will comprise of the opportunities Kudler Fine Food has in its marketing mix that will help them operate a successful catering business.

Nevertheless, the majority of customers are very satisfied with the amount of serving along with the quality of their meal as well as the price paid. The strategy of being a low priced high value added has seen problems due to lack of customers which is affecting the bottom line drastically. This inevitable circumstance has put a hold on operations and started an investigation upon various neighboring competitors and their own strategies.

Tasting Freeze is the local ice-cream store in Edgeley, North Dakota. I think this business has a marketing plan because it is a seasonal store. They only open in summer, they know that there is no one going to have ice-cream in winter. I think to know what are the local customers habits are the most important for this business. In summer, they do won't open when it rains or when the temperature is below 60F. They know there won't be any customers go their store for ice-cream on that day. Those people would like to sit at home and watch TV with the heater. This will cause to the financial loss if they open in those condition. In order to prevent financial loss, Tasting Freeze also buying the dairy almost out of date from the grocery store.

Overall, our business did not do well. We lost quite a bit on our chicken quesadillas, mostly because of the low margin on the chicken quesadillas. Our group did not communicate, as one group member was not allowed to have any ideas. This group member would surely have priced the chicken quesadillas higher. We used a sign that showed the quesadillas, and it was very appealing to the buyers. Our product sold out by a long way, but the margin on the chicken quesadillas was not high enough to obtain a profit. The quesadillas were quality, but were made using cost effective means. Our surveys and the test day helped us to get our product out to the public, and to allow them to taste test it. The low price on the cheese and chicken quesadillas helped us draw more consumers, and the product, being real food that you would eat for a meal, also made it more appealing.

Just Us is an independent Canadian co-operative coffee roaster with a small chain of own cafes in Nova Scotia and a large network of distribution throughout Canada and in the USA. Apart from coffee, their products include tea, cocoa, sugar and various supplementary products. All of Just Us main products are fair trade certified and some of them are organic.

As the franchise owner and Area Representative, I have gathered you, my business partners and franchisees to discuss how we are going to increase our profits at our Leesville Road, Raleigh location. As you are aware, I am Area Representative to a total of nine locations (four in Fayetteville, four in Raleigh, and one in Wake Forest), and the owner of the four locations in Fayetteville and Leesville Road in Raleigh. After looking into our numbers from the last three quarters, I am seeing a consistent loss of money each month for this one store. Each of the other eight stores is, on the other hand, consistently making us a profit. It is because of this that I have decided that we needed to sit down together and talk about how we are going to amend this problem. I have several different options that I have considered implementing that I will outline for you here. After careful consideration, one of these options I have decided will have the most positive impact on our incoming revenue, and I will be sharing with you why and how that is the best option. These options include changing the advertising plan for this store, cutting back on the number of employees working in this store, investigating labor costs, and analyzing our business costs and making any changes where appropriate.

We want people to continue to live their lives while sticking to their lifestyle. We do not want people to change or be discouraged. We cater to all of our customers and want to meet their needs and wants regardless. We want to grow and expand to more and more locations to be able to share this passion of ours and give others the opportunity to eat healthy even when they are busy or on the go. When it comes to projected sales they look promising. We plan on $446,400 every year and a market share of .05%, giving us at least 4,750 trustworthy customers. Since we serve about 150 people a day and each meal is about $12.40 per meal that leaves us with daily sales of $1,860. We are about average in this industry and hope to gain .05% market share. This means the ending total is multiplied by .05 each additional year. In the future, we can plan on $520,800 and more every year if we have continual effective management and a handle on the

As marketing manager of the RBG business, Ivan Guillen must propose a solution to repair Pillsbury refrigerated baked goods (RGB)’s business performance. Since the refrigerated-cookie product line consisted of 62% of RBG’s unit sales and over 75% of the company’s profits, Guillen found it appropriate to alter this segment in the market. Proposing this idea to GMCC would require Guillen to consider all the challenges he faces. Guillen will have to discover a strategy to increase household penetration since it has fallen to 24% in the past few years. The lack in market penetration has

What strategy should Daloon undertake to build and stabilize its sales in the catering market?

The only way sure way to increase our sales is to increase our client base. We currently provide coffee to

Levendary Café has grown from a small restaurant that offers soup, salad, and sandwiches in Denver to a multibillion quick casual chain that operates 3500 stores around the U.S. The founder of the Levendary Café, Howard Leventhal managed to establish a strong market position for the Levendary Café in the U.S and succeeded in creating a $10 billion