Marketing Pl Body Image Health Club

I have always been very obsessed with body image. When I was young, baseball was my sport. Soon after, I joined the swim team. During these years I’ve never looked the way that pleased me. When the age of fourteen came around, I decided to join the gym with a personal trainer. At this time, being overweight and unhappy. Never did I think the gym would mean so much to me in the future. Just before the age of sixteen, bodybuilding made a drastic impression on me. The art of building a well symmetrical body. Everything about this sport fascinated me because it gave a chance to create a new me.

Body image is an important concept in many adolescent and young adult minds. To have a positive body image is to know that you are beautiful. To be beautiful is to reach the standards of beauty in society. However, society is constantly changing those standards as time goes by. Many young men and women strive to reach the positive, even if it means their health, money, and mind. They have the media, such as magazines to thank for these wonderful standards.

Learn to prioritize personal fitness and health among a world of priorities that may seem vastly more important.

Living a healthy lifestyle is a goal many individuals have and that could either be eating vigorous nutritious meals or being active outside in the world, going to the gym for instance. The condition of being physically fit and healthy is what fitness is. Not many people realize the importance of it until they can’t fit in their own jeans. Many individuals argue that there isn’t enough time for the gym or that there is no point in going because it can cause injury, but in reality, it’s all worth it after you realize the outcomes of working out and eating healthy. There is always time to make your life fit and healthier. In order to join this discourse community, a person must learn the typical ways people in that community interact and argue. I will demonstrate that I have entered this discourse community of fitness by obtaining necessary knowledge, establishing strong credibility, and learning to influence other members of the community to strive for more.

The rhetorical imagery that is used to portray a man's body is spread throughout the fitness industry and health advertisements. These images are on the cover of well-known magazines such as “FITNESSRX”, distribute worldwide targeting men, ages 18-30. These magazines give a visual rhetoric as a method of persuading beauty, body image, and the pursuit of “perfection”. These companies target young adults because they believe they have the money to buy their products to obtain the body they want or the body portrayed on the cover of the magazine.

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Fitness is in. The percentage of people belonging to health clubs and gyms has doubled over the past 20 years. More growth is expected, fueled by an aging Baby Boomer generation in search of eternal youth and the reality that regular exercise can prevent or control diseases that are driving health care costs relentlessly upward. The 24/7 fitness opportunity is the newest model of fitness centers today.

Understanding consumer behaviour is essential to succeed in business. As Solomon et al. (2013) stresses, businesses exist to satisfy consumer’s needs. By identifying and understanding the factors that influences their customers, firms have the opportunity to develop a more efficient strategy, marketing message and advertising campaigns that is more in line with the needs and ways of thinking of their target consumers (Perreau, 2015).

Today 's society is constantly presented with misrepresentations of the ideal body image through the advertising of diet plans and supplements. Companies in the fitness industry scam people into buying useless products or services by advertising with individuals that have, what the mass media sees as, the 'perfect ' body composition. In addition to getting consumers to buy into a product or service, these companies also aid society with the spreading of this fake idea of what classifies as the perfect body. They portray a body image that is unattainable for most individuals in society, despite how many of those supplements being advertised they buy. The models used in these advertisements, are in most cases, starving themselves, enhanced via illegal substances, or are photo-shopped to the point where even they do not look like the model displayed in the ad. All this has led to many people wanting to strive for that perfect body, that in reality, is impossible to achieve. In order to show the affect these advertisements play in our society, I will be deconstructing multiple ads in the fitness industry, as well as multiple peer-reviewed scholarly journal articles centered around the impact media has on an individual 's self-image.

Initially Justin Milam will be responsible for managing the operation, providing members a safe place to work out, and the gym's profitability, aimed at reaching the industry’s mark of 8.9%. Jointly he and Laneice, who is response for managing the accounting, will oversee the company’s promotional activities increasing gym membership.

In today’s world of various products and services, businesses aim to excel and lead the competition by marketing the most number of consumers, which is a full time endeavor of business. To survive in the market, a firm or an organization has to be constantly innovating and understand the latest consumer trends and tastes. Marketers need to understand consumer behavior because the decision-making process for consumers is anything but straight forward. Consumers’ behaviors and their purchasing patterns is a huge advantage to understanding the way customers think and the reason for their purchases. Therefore, the study of consumer behavior is important because it allows the

North Shore gym is able to offer a wide variety of services that will contribute to a healthy lifestyle. If the gym is utilized to it’s maximum potential, customers will be able to recognize changes in their body, as well as their lifestyle, which will push them to continue making positive strides in their life. With our wide-range of classes, qualified personal trainers, dietary plans, state-of-the-art equipment, our members will have all the tools they need to succeed. The staff members at North Shore will guide the members toward practicing self-discipline and getting them on a regular schedule, keeping an open line of communication and enabling them to truly implement the healthy living practices on a day-to-day basis. Our gym will be identifiable to the public as a place where one’s health and happiness is crucial to the success of the gym. When the customer is happy with their results, they will be a walking billboard for the gym showing that our fitness regime is held at a high standard with an even higher chance of positive results.

Through out the world there will is always news on health and fitness, it is ever changing. Whether if there is a new diet to help lose weight, a new invention to keep people fit or, new discoveries from research on a disease, health and fitness, will be a part of human life.

Hard work and dedication is what it takes to be successful. Although minting a healthy body may not be the easiest Arnold Schwarzenegger is one of the of the elite body builder to this day seeing Arnolds body is almost as god touched his body. Arnold once said, “No pain no gain “he was referring out to himself to show what can be done with the correct mindset. Schwarzenegger began weight training at the age of 15. He won the Mr. Universe tittle at the age of 20 and later went on to win the Mr. Olympia contest seven times as a boy Schwarzenegger was heavily influenced in sports by his father. This research paper discuss ways to have a healthy body image why physical fitness is important to daily life, giving the perspective of nutrition and having a strong mentality.

To understand the consumers in the target market, marketing managers rely on the 7 O’s framework of consumer research.