Marketing Plan Assignment One

1131 Words Jul 10th, 2013 5 Pages
ASSIGNMENT SPECIFICATIONS FOR

MARKETING PLAN ASSIGNMENT

Dr. M. Wayne Alexander

Marketing 310

Principles of Marketing

Date

MARKETING PLAN ASSIGNMENT

CHOOSE AN ORGANIZATION

Retail organizations include Kmart, Wal-Mart, Target, Marshall Fields, Gap, sun Mart, etc.

Wholesale organizations include SuperValu.

Not-for-profit and nonprofit organizations include Dakota Clinic and Innovis Health, Prairie Public Television, and United Way. Such schools as the Moorhead Independent School District and Minnesota State University Moorhead are also acceptable.

The criteria for choosing an organization may include access to management personnel and to financial information.
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STRUCTURE

1. Do not use the word, “being,” to mean “because.” Say, “Because I came to class,” rather than “Being that I came to class.”
2. Punctuate correctly. Refer to Strunk and White’s The Elements of Style if you need assistance.
3. Write in complete sentences. Do not write sentence fragments.
4. Do not write run on sentences.
5. Do not attempt to convey too much information in one sentence. Rather than write one long, wordy sentence write several short, clear ones.
6. Avoid writing in the passive voice.
7. Avoid using the verb, “to be,” including am, is, are, was, be, been, and being.
8. Do not use “there” or “it” or “this” as the subject of a sentence.
9. Do not begin a sentence with a number.
10. Spell numbers less than 10. Write as a numeral those 10 or greater.
11. Do not use the words “got” or “a lot.”
12. Write percentages with a number and percentage sign (58%).
13. Personal pronouns must agree with their antecedents (the nouns they represent) in gender and number.
14. A verb must agree with its subject in person and number.
15. Papers that contain the problems listed above will be returned and the grade of final drafts with these problems will be reduced.

THE WRITE SITE Visit the Write Site on campus after you have prepared a final draft. Then revise your final draft using Write Site suggestions.

SAMPLE ORGANIZATIONS

KMART

More than one hundred years ago, Sebastian Spering Kresge
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